SHARKBABY鲨鱼甜心原创潮流配饰品牌招商加盟项目书.pdf
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1、中国原创潮流配饰鲨鱼甜心FASHION ACCESSORIES IN CHINABaby represent the romantic and feminineBaby represent the romantic and femininenature of their personality.nature of their personality.遇见另一个自己MeetDiffferentMe.Sharks represent the calm and tenaciousSharks represent the calm and tenaciousindependents lifestyle
2、 of women.independents lifestyle of women.鲨鱼是独立自主的生活方式Sharks represent the calm and tenaciousSharks represent the calm and tenaciousindependents lifestyle of women.independents lifestyle of women.甜心是浪漫柔美的性格天性Baby represent the romantic and feminineBaby represent the romantic and femininenature of th
3、eir personality.nature of their personality.行业趋势 Industry TrendsSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the roma
4、ntic and feminine nature of their personality.饰品行业是从珠宝首饰、工艺礼品行业分离出来、综合形成的一个新兴行业。随着经济社会的发展,人们在满足基本的生活需求之余,开始追求时尚与个性,由此推动了这一新兴行业的发展。目前饰品行业处于一个稳定、快速发展的阶段,未来几年,随着国民经济的持续快速增长及人们物质文化生活水平的不断提高,饰品行业的消费必将更加大跨步的向前。珠宝饰品化已成为消费主旋律,据我国权威机构对我国女性配饰市场的调查,女人占据配饰消费市场的很大份额。世界五大时尚之都,巴黎、东京、米兰、纽约、香港的配饰年贸易总量近1000亿美元,而我国女性配
5、饰人均占有率尚不足5%,相比而东京68.2%、新加坡48%、香港54%、韩国60%,我国配饰发展潜力很大。68.20%60%54%48%5%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%东京韩国香港新加坡中国人均点有率东京韩国香港新加坡中国品牌简介B BR RA AN ND D I IN NT TR RO OD DU UC CT TI IO ON NS Sh ha ar rk ks s r re ep pr re es se en nt t t th he e c ca al lmm a an nd d t te en na ac c
6、i io ou us s i in nd de ep pe en nd de en nt t s s l li if fe es st ty yl le e o of f w wo omme en n.B Ba ab by y r re ep pr re es se en nt t t th he e r ro omma an nt ti ic c a an nd d f fe emmi in ni in ne e n na at tu ur re e o of f t th he ei ir r p pe er rs so on na al li it ty y.Sharks represe
7、nt the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.SHARKBABY鲨鱼甜心原创潮流配饰品牌,专注于精品配饰和个性
8、穿搭,致力于创造点亮日常穿搭的惊艳配饰;经营产品涵盖了耳环、手镯、项链、戒指、手链、Choker、胸针多种类型,拥有鲨鱼牙牙系列、宝鲨鲨系列、宝贝系列、蜜糖系列等多个原创配饰系列。SHARKBABY鼓励万千女性发现和完善自我,满足当代女性在多重角色和场合中恰合时宜的潮流时尚LOOK,从而遇见另一个自信蜕变的自我。深圳鲨鱼甜心团队集珠宝业、服装业、饰品业三大行业优势倾力打造“SHARKBABY鲨鱼甜心潮流配饰商店”,以“线上商城+线下鲨鱼IP商店”实现互联网+新零售。全面实行平化运营和管理,通过自主开发新零售系统,形成线下线上交互体检、内容社交、会员理、数据共享、智能分析、移动收银、自动补货、自
9、动结算、员工绩效等无纸化、移动化的全新闭环商业模式,有效降低店面管理成本,大幅提升商家运效率和运营水平,实现24小时不打烊无边界新零售。产品简介PRODUCT BRIEFPRODUCT BRIEFSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their p
10、ersonality.Baby represent the romantic and feminine nature of their personality.SHARKBABYSHARKBABY鲨鱼甜心鲨鱼甜心品牌形象定位 Brand ImageAJIDOU阿吉豆施华洛世奇APM鲨鱼IP原创设计穿搭体验Sharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Bab
11、y represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.BA饰物局ACC超级饰SHINE萱子LANO兰诺ZELG资格ME+潮流个性趣味设计品牌风格 Style PositioningSharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle
12、 of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.时尚潮流独立原创海洋元素趣味体验鲨鱼IP店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represe
13、nt the romantic and feminine nature of their personality.鲨鱼IP形象面积15m2陈列货品SKU1500-1800标签货值25万双面柜*9收银台*1广告灯箱*9分区陈列原创主题区时尚买手区标准店9.99万加盟店铺形象 Store Image店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their persona
14、lity.鲨鱼IP形象面积25m2陈列货品SKU1700-2000标签货值30万双面柜*12收银台*1广告灯箱*12分区陈列原创主题区时尚买手区扩张店12.99万加盟店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.店铺形象 Store ImageSharks represent the calm and tenacious inde
15、pendents lifestyle of women.Baby represent the romantic and feminine nature of their personality.非标边厅店加盟鲨鱼IP形象元素定制加盟费¥3500-5000/m2收银台*1模特广告海报分区陈列原创主题区时尚买手区店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their
16、personality.产品简介PRODUCT BRIEFPRODUCT BRIEFSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine natu
17、re of their personality.原创海洋去材质流行产品定位 Product PositioningSharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personalit
18、y.feminine nature of their personality.独立原创鲨鱼印记海洋元素潮流女士周边去材质化快时尚¥120-230价格区间 Price rangeSharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and femi
19、nine nature of their personality.feminine nature of their personality.高性价高端设计亲民价格珠宝饰品化饰品珠宝化¥60-180¥200-380一线城市客单价二线城市客单价三四五线城市客单价银饰产品材质 Product MaterialSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby
20、 represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.合金纺织品K金其他产品品类 Product CategorySharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle o
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