TIKTOK品牌手册.pdf
《TIKTOK品牌手册.pdf》由会员分享,可在线阅读,更多相关《TIKTOK品牌手册.pdf(70页珍藏版)》请在咨信网上搜索。
1、TikTokFor BusinessBrand GuidelinesTikTok For Business Brand GuidelinesTikTok For Business Brand GuidelinesTable Of ContentsTypography Brand Typefaces Sofia Pro Substitutes Sofia Pro Soft Substitutes Typography System Headline Treatment Localization Things to AvoidColor Color Palette Color Rules Thin
2、gs to AvoidDesign Toolkit Tool kit Overview Bubbles Rounded Rectangles Patterns Pattern Application Emphasis Marks Things to AvoidImageryPhotography GuidelinesDiversityPhotography ApplicationThings to AvoidVideo RulesDos&DontsAdvertising GuidelinesVideosStillsGraphicsBannersDos&DontsMessagingThe Pla
3、tformPersonalityTone of VoiceBrand Treatment in CopyTIKTOK FOR BUSINESS BRAND GUIDELINESTable of Contents010203042Design SystemDesign InspirationDesign System OverviewLogo Logo Lockups Social Lockups Color Variations Scale Clearspace Partnerships Placement Rotation Logo Animation Application Things
4、to AvoidTikTok For Business Brand Guidelines3To inspire creativity and bring joy.PLATFORM OVERVIEWTikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.The platform is a home for creative expression through videos that create a genuine,i
5、nspiring,and joyful experience.Platform OverviewTikTok For Business Brand Guidelines4Messaging02MessagingPersonalityTone of VoiceBrand Treatment in CopyTikTok For Business Brand GuidelinesMessaging5We are bold,provocative,and full of creative energy.PERSONALITYProof points in copy should be smart an
6、d direct,with a hint of playfulness.Avoid business jargon at most costs.But if and when you have to use business terms,try to soften them with something colloquial,casual,or funny.We are a professional partner here to help brands get results.However,we are not business as usual.Were the creative,fun
7、,and modern side of any brands marketing budget.At the top-of-funnel awareness level,well have more liberty to express style,playfulness,and personality.While we might have to get more direct as we move down the funnel,dont lose sight of tone.Aim to include hints of our personalityas long as it neve
8、r clouds or obscures our conversion message.PersonalityTikTok For Business Brand GuidelinesMessaging6DoTONE OF VOICEBe confident yet humbleBe playfulGet to the pointKeep it casualWrite the way people talkBe provocativeDontBrag or act cockyTry too hardForget to have some fun along the wayForget youre
9、 talking to marketers who need resultsWrite sloppyBe mean or derisiveTone of VoiceTikTok For Business Brand GuidelinesMessaging7DoTONE OF VOICE LANGUAGE EXAMPLESMake it big on a small biz budget and maximize ROI.Grow your audience.Growyour brand.Make graphs go up.TikTok is the place to unleash your
10、brands creative side.DontHit the big time without spending a lot of dolla dolla billz,yall.Increase your audience and brand share of voice.Time to ditch all the other apps.Only TikTok lets your brand be creative.Tone of VoiceTikTok For Business Brand GuidelinesMessaging8Brand Treatment in CopyMESSAG
11、INGFull NameTikTok For BusinessWhen a non-logo version of our brand is required,i.e.,in copy form,the full name of our brand should always be represented as shown above.This is to be the case for all consumer and public-facing instances.Note:Uppercase F to be used at all times(For),as we should alwa
12、ys treat the brand as a proper noun.AbbreviationsTT4B OR TTFBAbbreviations on our brand name are never to be public or consumer facing.Abbreviations are only allowed in the context of internal communications.Brand Treatment In CopyTikTok For Business Brand Guidelines903Design SystemDesign RationaleD
13、esign InspirationDesign System OverviewLogoTypographyColorDesign Tool KitDesign SystemTikTok For Business Brand Guidelines10Our visual language isan extension of the logo.DESIGN INSPIRATIONDesign RationaleA direct derivative of the circles which become speech bubbles,the base of patterns,emphasis ma
14、rks to highlight text,rounded rectangle shapes resembling phones,and even the rounded edges of the secondary typeface,Sofia Pro Soft.Design SystemTikTok For Business Brand GuidelinesDesign SystemLogoTypographyColorDesign Tool kit11OVERVIEWDesignSystemOverviewOur design system is composed of four cor
15、e elements:logo,typography,color,and a design toolkit with specific shapes,patterns,and graphic symbols.TikTok For Business Brand GuidelinesDesign SystemDESIGN SYSTEMLogoLogo12DOWNLOADTikTok For Business Logo FilesLogo LockupsSocial LockupsColor VariationsScaleClearspacePartnershipsPlacementRotation
16、Logo AnimationApplicationThings to AvoidTikTok For Business Brand GuidelinesDesign SystemHorizontal13LogoLockupsDESIGN SYSTEM-LOGOLogoVerticalLogo LockupsOptical kerning,refined weight,defined clear space,and two lockups help to make the logo instantly recognizable at all sizes and in all contexts.H
17、orizontalThe horizontal lockup option is our primary and preferred option for most applications.VerticalThe vertical lockup option is our secondary option and best used in tight or vertically oriented applications such as portrait oriented business cards,social icons,9x16 vertical video,etc.TikTok F
18、or Business Brand GuidelinesDesign SystemBlack14SocialLockupsDESIGN SYSTEM-LOGOLogoApplicationSocial LockupsFor extra small applications where the TikTok For Business logotype is illegible,the two circles can be leveraged as an icon.RulesThe two circles can be used as an icon only if TikTok For Busi
19、ness also appears on the page,such as a social media icon with the profile handle next to the icon.WhiteConstructionTikTok For Business Brand GuidelinesDesign System15ColorVariationsDESIGN SYSTEM-LOGOLogoThe logo exists in four color variations to enhance legibility on different backgrounds.Full-Col
20、orFull-color logo should only be used on black or white backgrounds.Logo should be white on dark backgrounds and black on light backgrounds.MonochromeMonochrome variations exist for when a simpler solution is needed.Black and white logos can be used on Razzmatazz background.Do not use white logo on
21、Splash background.Color VariationsFull Color BlackMonochrome BlackFull Color WhiteMonochrome WhiteTikTok For Business Brand GuidelinesDesign System16LogoScaleDESIGN SYSTEM-LOGOOur logo is designed to scale to small sizes on print and screen.Two orientations have been provided to accommodate for port
22、rait and landscape oriented applications.Horizontal Smallest Size5px tall(.07in,.2mm).Vertical Smallest Size14px tall(.2in,5mm).HorizontalVerticalSize&RatiosMinimum Size:5px tall(.07in,.2mm).Minimum Size:14px tall(.07in,.2mm).TikTok For Business Brand GuidelinesDesign System17ClearspaceDESIGN SYSTEM
23、-LOGOClearspace around the logo is equal to the cap height of the“T”for both horizontal and vertical logo lockups.LogoHorizontalVerticalClearspaceTikTok For Business Brand GuidelinesDesign System18PartnershipsDESIGN SYSTEM-LOGOAligning partnership logos should follow clearspace rules.The separating
24、line between logos can be created using the vertical line glyph in the Sofia Pro Bold typeface at the same font size as the logotype.Horizontal LockupVertical LockupLogoPartnershipsTikTok For Business Brand GuidelinesDesign System19PartnershipsDESIGN SYSTEM-LOGOAligning partnership logos should foll
25、ow clearspace rules.The separating line between logos can be created using the vertical line glyph in the Sofia Pro Bold typeface at the same font size as the logotype.LogoPartnershipsHorizontal LockupVertical LockupTikTok For Business Brand GuidelinesDesign System20PlacementDESIGN SYSTEM-LOGOThe lo
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- TIKTOK 品牌 手册
1、咨信平台为文档C2C交易模式,即用户上传的文档直接被用户下载,收益归上传人(含作者)所有;本站仅是提供信息存储空间和展示预览,仅对用户上传内容的表现方式做保护处理,对上载内容不做任何修改或编辑。所展示的作品文档包括内容和图片全部来源于网络用户和作者上传投稿,我们不确定上传用户享有完全著作权,根据《信息网络传播权保护条例》,如果侵犯了您的版权、权益或隐私,请联系我们,核实后会尽快下架及时删除,并可随时和客服了解处理情况,尊重保护知识产权我们共同努力。
2、文档的总页数、文档格式和文档大小以系统显示为准(内容中显示的页数不一定正确),网站客服只以系统显示的页数、文件格式、文档大小作为仲裁依据,平台无法对文档的真实性、完整性、权威性、准确性、专业性及其观点立场做任何保证或承诺,下载前须认真查看,确认无误后再购买,务必慎重购买;若有违法违纪将进行移交司法处理,若涉侵权平台将进行基本处罚并下架。
3、本站所有内容均由用户上传,付费前请自行鉴别,如您付费,意味着您已接受本站规则且自行承担风险,本站不进行额外附加服务,虚拟产品一经售出概不退款(未进行购买下载可退充值款),文档一经付费(服务费)、不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
4、如你看到网页展示的文档有www.zixin.com.cn水印,是因预览和防盗链等技术需要对页面进行转换压缩成图而已,我们并不对上传的文档进行任何编辑或修改,文档下载后都不会有水印标识(原文档上传前个别存留的除外),下载后原文更清晰;试题试卷类文档,如果标题没有明确说明有答案则都视为没有答案,请知晓;PPT和DOC文档可被视为“模板”,允许上传人保留章节、目录结构的情况下删减部份的内容;PDF文档不管是原文档转换或图片扫描而得,本站不作要求视为允许,下载前自行私信或留言给上传者【Stan****Shan】。
5、本文档所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用;网站提供的党政主题相关内容(国旗、国徽、党徽--等)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。
6、文档遇到问题,请及时私信或留言给本站上传会员【Stan****Shan】,需本站解决可联系【 微信客服】、【 QQ客服】,若有其他问题请点击或扫码反馈【 服务填表】;文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“【 版权申诉】”(推荐),意见反馈和侵权处理邮箱:1219186828@qq.com;也可以拔打客服电话:4008-655-100;投诉/维权电话:4009-655-100。