长虹SWOT分析法—机会分析(英文).ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,SWOT analysis method,Opportunity,opportunity,analysis,演讲人：,SWOT-opportunity opportunity analysis,A,SWOT analysis method,the paper,Second,opportunity chance to know and analysis,Three,SWOT matrix analysis,Four,case analysis,Five,interaction problems,SWOT-opportunity opportunity analysis,Opportunity a chance,hould,the favorable conditions timing is time,Key factors should analysis,nterprise,external environment should face the opportunity,SWOT-opportunity opportunity analysis,(1)opportunity and threat analysis(OT)with the economy,society,and technology,and many other aspects,especially the rapid development of economic globalization,the world of the process of integration,the global information network speed up the establishment and consumer demand diversity,enterprises circumstances are more open and unrest.This change of all enterprises almost produced profound effect.Because of this,environmental analysis become an increasingly important enterprise functions.The environment development trend are divided into two kinds:one said the environmental threat,another kind said environment opportunities.The environmental threat is a kind of environment refers to the development trend of adverse by the formation of the challenge,if do not take decisive strategic behavior,this kind of adverse trend will lead to the companys competitive position weakened.Environment is the opportunity to corporate behavior attractive field,in this field,the company will have a competitive advantage.On the analysis of the environment also can have different point of view.For example,a brief analysis of the method is the PEST,another more common methods of analysis is potter substitutive castings.,Note:PEST analysis refers to the analysis of the macro environment,macro environment and said,it is to point to general environment influence all industries and enterprises of all kinds of macroscopic strength.And the macro environment factor analysis,different industries and enterprises according to their own characteristics and management need,the specific contents of the analysis of the difference,but the general to Political(Political),Economic(Economic),technology(Technological)and Social(Social)the four categories affect the enterprise mainly external environment factors were analyzed.,SWOT-opportunity opportunity analysis,Companies face potential opportunity(O):,Market opportunities are the major factors to influence the company strategy.The company managers should confirm that every opportunity,evaluation every opportunity to growth and profit prospects,the selection of those who can and company financial and organizational resources matching,make company to get the biggest potential the competitive advantage of the best chance.,Potential development opportunities may be:,The enlarging trend had customers or product segments of the market,-vice new product new technology skills to transfer business,for greater service customer base,Prior to or after transiting to integration,Had the market access barriers reduced,Had the ability of competition for acquisitions,Had the market demand growth is strong,can rapid expansion,To other geographical area had appeared,and expand the market share of the expansion opportunities,SWOT-opportunity opportunity analysis,The SWOT analysis of steps:,1,the enterprise should list,advantage and disadvantage,possible opportunities and threats.,Should 2,advantages,disadvantages and opportunities,threats,combined form SO,ST,WO,WT strategy.,Three,SO,should to ST,WO,WT strategy to identify and choice,determine the enterprise should now take the strategies and tactics.,SWOT-opportunity opportunity analysis,SWOT matrix:,Should the internal advantage internal weaknesses,Should S W,External opportunity so strategy(growth strategy),wo,strategy(reverse type strategic),Should O,Rely on the internal advantage using external opportunities,Seize opportunity to overcome internal weaknesses external,Should an external threat,st,strategy(,DuoZhong,operation strategy)wt strategy(defense strategy),Should T,Use the internal advantage reduce internal weaknesses,Boycott to external threats to avoid outside threats,Case:long rainbow group color television industry SWOT analysis and conclusions,Should long rainbow was founded in 1958,from military career,the color television,to the information of the electronic,DuoYuan,development,has become the collection war industry,consumer electronics,the core device,r&d,and manufacturing for a comprehensive multinational enterprise group,and it was a globally competitive information home appliances content and service provider advance.At present,the long rainbow brand value 68.258 billion,yuan,.,Case:long rainbow group color television industry SWOT analysis and conclusions,Should the company experience:,1958:780 factory should in,sichuan,ground-broken in,mianyang,1960:the radio,the production should megaphone,1968:should first airborne radar successful test flight of the locals,1972:should start black and white television program,1980:color TV sets should put on the production line,1985:41 years old should the,NiRunFeng,was named for the directorship,1992:should form a long rainbow electronic group,color television production the whole nation the first,1994:long rainbow should in Shanghai stock exchange listing,Should 1995:sweeping into the city market,roll out 34 big TV screens,1996:long rainbow color TV sets should launch first price war,1997:to the color television should start as its main business,diversification,into the VCD,empty,battery production management field adjustable,with annual sales of 16 billion,1998:long rainbow should digital products series-one of the set-top box to enter the market,1999-4:long rainbow should launch color TV second price war,1999-5:long rainbow should launch intelligence to type color TV;The same month,will be announced in liquid crystal industry source,named digital god wind plan,1999-6:should all initiated long rainbow digital sunshine plan,1999-7:long rainbow should start green,hercules,plan,production mercury-free alkali manganese batteries,2000:long rainbow should break through the DLP projection technology,largest production base built Monday,Should 2001:long rainbow 20000 color TV sets and for hundreds of thousands of DVD access to the American market,2001-6:should,NiRunFeng,rumoured,to become the king of long rainbow projection,2002:color TV sales should the first,the worlds second,2003:intervention should digital media network industry,2004:should take over long rainbow,make flat TV,2005:year should technology innovation and technology committee established strategic congress ceremony,the large make globalization technology innovation networks,2006:long rainbow should complete brand value triple jump,2007:should the world brand laboratory(WBL)2007 China brand annual award,2008:long rainbow ITV200 should network set-top box of household appliances innovation design red star bonus prize,2009 autumn:total startup should one is called the industry focus,the revitalization of color TV,the,longteng,plan,2011-8:should long rainbow intelligent strategy-wisdom are living with heart you move open the wisdom of your life,SWOT-opportunity opportunity analysis,The SWOT analysis:,Advantage(Strengths):,1 as a large state-owned should enterprise,enjoy certain policy advantage,2 should perfect product quality and brand awareness,Three long rainbow color television should continuous 20 years to keep domestic sales first,4 should four plasma display suppliers,5 covering the whole country should sunshine service network,6 the powerful should the ability of independent innovation,Should the operation network and 7 strong industrial chain,8 the categories should with enterprise strategic cooperation elite,Should the 9 people-oriented management mechanism,practical and effective incentive and restraint mechanisms of employees,10,DuoNian,development should have certain scale,and capital advantage,the enterprise risk resistant ability,SWOT-opportunity opportunity analysis,The SWOT analysis:,Enterprise disadvantage,1,the color television tube should the lack of technology,2 the price war,should bring losses,Three,its own industry chain should bring restriction,4,property rights system should bring resistance,5,internal institutions should bloated,overlapping functions,instructions issued upload unobstructed.Not enough,6,diversification strategy implementation should not successful,7 should lay particular stress on,in the domestic market and international market development is inadequate,SWOT-opportunity opportunity analysis,Development Opportunities(Opportunities):,Should 1,with the development of Chinas economy,peoples consumption level will increase the demand for high-end home appliance product,Should 2,after the accession to the WTO,have better to participate in international competition explore international market,Three,home appliance should countryside policy,2 of 3 class market to expand demand,Four,the policy level,should three nets fusion,OLED development,5,low carbon should environmental protection,the 3 D boom,6,global plasma industry should have golden opportunity period,SWOT-opportunity opportunity analysis,Threat(Threats):,1,intense market competition,Domestic,skyworth,konka,plasma products and launch of the essence of long rainbow Monday show for market share,2,the threat of alternatives,3,after the accession to the WTO,faced with a more intense international competition,4,DuoNian,price war that sends industry profit is thin,5,domestic home appliance market supply has exceeded demand,the contradiction of supply and demand for a long time,6,in the key technology,technical reserves is insufficient,disciplined by others,7,long rainbow across the country allocates large-scale distributor,be driven to the dealer,the control will be a threat,SWOT-opportunity opportunity analysis,Six,target and strategic orientation,A,goal:,The supreme goal:of industry,promoting national industry as our mission,Product goal:create world famous brand,Development goals:to be the worlds modern multinational enterprise,B,strategic focus:the total cost is leading and differentiation,Positioning basis:cost advantage is the key to winning;Product differentiation is winning a magic weapon,SWOT-opportunity opportunity analysis,ST strategy:,ST strategic direction-play advantage,and avoid threat,1,the product structure adjustment,vigorously develop high-end product market,2,expand innovation,enhance their own research and development ability,To reduce dependence on foreign core technology,3,strengthen strategic alliances,so as to achieve Shared technology.,WT strategy:,1,and integrate the advantage resources,from the growth of the industry is not strong,Gradually created a group of highly the growth of industry,seek new profit growth point,2,according to consumer demand levels,to carry on the market segmentation,Chinas vast market is not balanced development,over the life habits and consumption habits,income is not the same.Setting the price of distinct combination.,3,strengthen the brand construction and after-sales service of long,4,improve marketing channel,From pure depending on big wholesalers to make use of the big and small and medium-sized wholesalers and specialty shops to the combination,intensive distribution,increasing the market coverage and sales.,5,management level develop clear core function orientation,6,increased sales of a line authorized,thus speeding up the rapid reaction to the market,SWOT-opportunity opportunity analysis,Conclusion:,SWOT-opportunity opportunity analysis,Please everyone combined with SWOT matrix analysis,YaShang,should how to plan the company strategy?,Thank you to watch!To this end the speaker:,fengjin,