国外PPT创意：镌记我们的在线品牌-Branding-online--(英文).ppt

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PROTECTION,BRAND TRUST,BRAND LOYALTY,MARKET LEADERSHIP,BRAND EXPERIENCE,BRAND INNOVATION,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,ADVANTAGE,DISADVANTAGE,Online Fraud,really bad for your company,if there is no response measure,really good for your company or customers,Rumor and Negative Publicity,Better Targeting,More Precise Campaign Metric,Relative Lower Cost,Capacity to Influence,More Choices,Market Reviews,Specialist Resource,More engagement channels,More competition,Market reputation,Price pressure,Content Freshness,SEO and SMO Know-How,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,Source:NST,Malaysia,examples of successful brands,Just,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Trusted 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Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Brand name,Site name,Online Advertising&Placements,SEO,Offline Marketing Campaign,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Site Graphic Design,Security Accreditation,Content Freshness,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Product Pricing,Variety of Choice,Delivery Logistics,Security Accreditation,Post-Sales 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Reserved,|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Site architecture,Ease of navigation&search,Error handling mechanics,Social Media Optimization,Design and presentation,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Social media optimization,Web 3.0,Real product and service innovation.,SOCIAL MEDIA FOR BUSINESS COACHING,Cseng Lim 2008.All Rights Reserved,|Social Media Outsourcing and Coaching,cseng,Social Media,Program Design for,Business:,Step-by-Step Guide,USD19.99 only,at,