新编剑桥商务英语unit-7.ppt
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1、Module 77.1 SalesVocabulary:Sale terms2Reading 23Grammar4Speaking:Comparing jobs5Reading 11Reading1.Work in pairs.Compare the jobs in each of the following pairs.What are the similarities and differences?Say which you would prefer to do and why.*doctor/vet *fighter pilot/airline pilot*school teacher
2、/university lecturer *politician/journalist*manager of a company/manager of a charity 2.Read the article and find out why more people prefer a career in marketing than in sales.Complete the table below with reasons from the text.Reasons for choosing marketingReasons for choosing sales-sounds better
3、at dinner parties-has an air of glamour(whereas sales has an unglamorous image)-(many graduates believe)you work on creative PR campaigns and go on lots of jollies-marketing seems more attractive(than sales)-it isnt as bad as myths suggest-unlike marketing,sales is tangible-it has a direct impact on
4、 a companys results-you meet people and communicate with different personalities-in sales theres a buzz of a target-driven environment-you can manage millions of pounds of business-make customers happy-its incredibly rewardingNot sold on sales?Hi,I work in sales.not a great conversation opener,is it
5、?Not like being a fighter pilot or a director of Medecins sans Frontieres,for example.Unfortunately,a job in sales cant quite shake off its unglamorous image or associations with something rather dishonest.This all means recruitment problems for graduate employees.On the other hand,marketing a less
6、direct way of selling a product is rather more popular as a career choice,and sounds better at dinner parties.Why?Susan Stevens,head of HR at Toshiba,believes that marketing retains an air of glamour and that graduates expect to work on creative campaigns with PRs and lots of jollies.But,on the othe
7、r hand,sales means door-to-door work and cold calling.Yet this image is misleading.Sales professionals in the UK outnumber people in marketing by about 200,000.This is partly because those who do fall into sales work realize it isnt anything like as awful as the myths suggest.Stevens says that Toshi
8、ba recently had to market its graduate scheme as a sales and marketing programme because we knew sales alone wouldnt attract people.The gamble paid off.Last year the majority of recruits chose sales,including Ross Snowdon,a marketing graduate.Unlike marketing,sales is tangible.It has direct impact o
9、n a companys results.Its all about meeting people and communicating with different personalities.Part of the reason why graduates are often not interested in sales is because it isnt seen as a profession.Clarissa Gent,a chemistry graduate and sales manager at Rackspace Managed Hosting,an IT support
10、firm,says:Careers departments dont talk about sales and there is a lack of education about the different levels you can go to with it.I always thought marketing seemed more attractive,but it wasnt the dynamic world Id imagined.Then I talked to people in sales and realized that it is possible to be p
11、assionate about it.It soon became apparent that I was much more suited to sales.Now I speak to customers every day in the buzz of a target-driven environment.Its fantastic.Tom Moody,a commercial director for Proctor and Gamble,says that sales can be managing millions of pounds of business and making
12、 sure the customers happy.Its incredibly rewarding.Now theres a convincing sales pitch if I ever heard one!3.Read the text again and answer these questions.1)In the first paragraph,the writer says its easier to start conversations at dinner parties _.A.if you are in sales.B.if you are in marketing.C
13、.if you are a fighter pilot.D.if you lie.2)According to the writer,the truth is that _.A.marketing is a better profession.B.sales is actually more glamorous than marketing.C.more people are in sales than marketing.D.there are more graduates in marketing.3)One reason Ross Snowdon likes sales more tha
14、n marketing is because_.A.its better paid.B.you see real results.C.you meet more people.D.you can work on your own.4)Its difficult to attract graduates into sales because _.A.many arent suited to it.B.they arent passionate.C.they dont have the right qualifications.D.of a false perception.Vocabulary:
15、Sales termsMatch these words(1-7)from the text to their definitions(A-G).1.sales pitch2.door-to-door selling3.a buzz4.a myth5.cold calling6.an air7.jollies(informal)A.Making an unexpected phone call or visit to sell something.B.Excitement.C.Business trips with lots of free entertainment.D.Knocking o
16、n doors all day to sell.E.Making a speech to convince people to buy something.F.Something people incorrectly believe to be true.G.Feeling or attitude.另外一些有关销售的表达法:(1)sales quota 销售定额(2)sales figure 销售数字(3)sales representative 销售代表(4)substantial financial rewards 切实的经济问题(5)help buyers satisfy their w
17、ants and needs 帮助顾客满足他们的需要(6)communicate knowledge face to face 面对面地传播知识Reading:The worst job in the world?A:I worked for a firm of architects,which was(unofficially)run by the wife of one of the directors.She was also an expert at creating useless jobs for administration staff to do,such as removin
18、g and re-gluing stamps which hadnt been stuck on straight enough.This wasnt as bad as the email confirmation form,though.This was her strangest invention,whereby all emails had to be copied into a Word document,printed,and signed at the bottom by someone.When I suggested this might be a waste of tim
19、e,she shouted at me.I left a month later.Read about three peoples experiences of bad jobs.B:The most boring job ever is working in a call center dealing with people for driving lessons.Most of the time it was booking people in with the same three-minute conversation over and over again.Booking a re-
20、test was even worse,because then the people at the other end of the line had just failed their test and wanted to explain why.I lasted three weeks,including a weeks training.C:Ive had some terrible jobs but in the 1960s,my mother worked in a sugar factory.The packs of sugar used to travel along the
21、conveyor belt and at one point,where the sugar was in the bags but still open,they had to travel around a corner.For some strange reason every sixth bag would often fall over.My mothers job was to stand at the corner,eight hours a day,with a pole to help the sixth bag round.She lasted three weeks an
22、d got a job in a caf instead.Later she heard they replaced her with a piece of plastic on the corner.Look at the statements below about the three jobs.Which job does each statement refer to(A,B or C)?There is more than one answer in some questions.1.These two jobs were the same every day._ _2.The jo
23、b description for this job didnt include this!_ _3.This job probably wasnt in a paperless office._4.This job became unnecessary._Vocabulary:Describing jobsComplete the table below with the different forms of each word from the box.repetitive responsible boring frustrating varied challenging well-pai
24、dadjectivenouncomparative formsuperlative formrepeat/repetitionboringmost challengingvarietymore variedbest-paidfrustrationresponsibleListening:Selling2Reading:A proposal3Speaking4Reading:How to sell.17.2 SellingWriting:A fax5Reading:How to sell1.What are the qualities of a successful salesperson?Ma
25、ke a list of your ideas.-persuasiveness-knowledgeable-trustworthy-believes in the product or service-never gives up2.Read the guide to selling below and choose the best word A,B,C or D to fill gaps 1-15.How to sellIts not quite true that a great salesperson can sell anything to anyone.For a(1)_,they
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