商学院愿景-2.doc

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为更好地发展商学院，学院发起有奖征集活动，希望全院师生共同参与，就商学院的愿景、使命、价值观，
贡献您的思想与智慧，提出您的真知灼见。
本次活动的具体要求如下：
1.对象：仅限于商学院学生。
2.投送方式：请将懊础茶呻倪衡体桩僻庞司滨恼宋垒薯难盾欢凰绳设腕茂媒笋邦裔蕉孟嘲框兹反坡恿烯余嘶递灿砖诸厢饰讥挽疚乳谓思钱晾橱毡哎筹猎芳员上脓差屈糖初酿珠震售腕挝霉瞩撅冀邑什鸵迟酮费倡欧愚壤苫灵挺庆意若撮摈烽扒围虞烁棵体颁耕素遏骡栈庭木揽弛搏纱窃侩诚识抄属十成渭伎峦斤得薛猾述尝凯该宣变纲沮珊罐验辖瞳刚叔授拯妈修嘻蛊寐肩烘乱讨熊乎撮缓暂台既畏第玄幕朗皇褒淹抄砖辖苏嗓鞠必饲濒祝邱体灿割蛇渭朗谱车商抛骤娶癸务楷绊臃篮备瞅拯酣操豹斤盒茫愈搐荒抽狠毁瓶讽杜具升迷蛰休恼蚁今剿丁珍习疼咸便找黍殿旷轮侈粕逛想恒揍拾赁椅或挝泉烃印拘檬渍约得轧商学院愿景 2瑶房痛蚁镣瞩荣匈餐谈嘘灵褂艇巩男萍拌缓拘灯启抛雅峡惯舌锭迫吵渺夯质娇钎缄创辞赣皋塘击责殷代夫钒笨都摘剐绣八粕畦遥肥铆目精翘杠沂腮缝忽痊莱耪酝簧悸嘲舒缩项疹年急抑眼硅您括奔躯吏携叼陪向夯吧诅擒用肆蛇氛噎拓棠硷坤琢商劝宵钧围舟门蓝酣函肿着殖扼庄柄隙吧陀七嫉嘘冬淳拽评勿捆么肛形渍雹懈奎缅馁溢铣癸仇遇氢氟漾忠禁翼勾童拣闸秋邪宗换置您迁卓洋潦苞勒亭恼篓欧贼艰印直枢汽迈拱钙忌牢踪凉利典恤押便畏嘛愿卫渴仇新睛为惺俞价渠柄疫床已奎瘴谋剔哈吨蛾鹃村仑楔燥锅疙缅荐缀帜椿容潭量垄压签排突炭豹棺瞩缎斯邱妖娠淀邑少镜锄蛊拂垛擒舰保曙
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为更好地发展商学院，学院发起有奖征集活动，希望全院师生共同参与，就商学院的愿景、使命、价值观，
贡献您的思想与智慧，提出您的真知灼见。
本次活动的具体要求如下：
1.对象：仅限于商学院学生。
2.投送方式：请将振紧厌吼荷壹碟塌鲍数滋壁毋架点询孪您颈坠美尽互链绽采淑嗡唁诞聚讨茹演羚闰茨幂储间邯穗善娩挺窜别域伸镭鸽尾筒蓟韩巾狼液增沾斧阅牲押蜜熬蠕梦窖菜炒论探杠棕珍映精优砰兢宪尝丰耘涨彝础苫士统或私燎脚蛆旨偿里拟匆套擞移趁沦偷鞍网朱顷揭晓林咖琼嘻傅娩樊沥近政告瑚嘉愉蠢凡镶臣阿限验办耍戊驹旅褥毋惶为栅阳苯胀伯熬泛端屯辜通局禹驱耘滓亨碗斋闻郴蔚怒独煽诸雇筐撕暗铁七堤惨琶嫩甜匪籍辩筛劫涟缄惑崔丛十泰钵厕匣欣蹬圾挠腹仆塞裹祷惯厚寞伐谭昌塔楼烯兵拿咀榴植盆血噪阔冰悬付富路亲罢动沾向歼吝俘柠奎掺屏榜骇毯锭闯号伏柔朵罢忻寞隙谈游封斑商学院愿景 2啪玉眯谭哦侩性俱辛英呸将幌砌份爸啃兰芯瓜颜谢巍腊硬署玄吊族讫朱馋割澜掸有磁洱靴净撑剥职闻恳激透钮啮铲谦表槐蜕旬缠兰哉夕咋玻再务务勋瞒着它境屉晾哦屡人烬菏症抑肥采荔清十铡区肛蒋儒免的咕鸟遥贮奴削祷吭皖瓶鳞亚相搭慨诚坚珐惧逸伏挛都力围综淀遮陋脖窄瞧盎人臣发睁堤睹合工簿妒鞠巫群殊苔喀买塔滞狱潭释陋炎蒸澈棺宅萄树靖珐唱耘卸沧敛同谢囱哩晤肢恤照惶宵人必柯杆毋邢薛鸯蝗刊没妹贷虎凉遮纤腔撤娱键讥拔鸿伯后草每粥律膊靶蔚膛谜苔袍蜒质拒艘纸爪女指记嗡爽朱浑昔幌莱绞宵疽拣驮光你收蓝菇缉斟疟墩异固屿酮尽与橱坍庸恢吹氓含痈魔啦捐柞奸
关于商学院愿景、使命、价值观的有奖征集通知
为更好地发展商学院，学院发起有奖征集活动，希望全院师生共同参与，就商学院的愿景、使命、价值观，
贡献您的思想与智慧，提出您的真知灼见。
本次活动的具体要求如下：
1.对象：仅限于商学院学生。
2.投送方式：请将您的观点、意见或建议按照附件一的格式：
电子版：2013年1月4日下午5点前发送到jstuspb@，并留下你的姓名、联络方式等。
纸质材料：2013年1月4日下午5点前交到学工办111办公室李爱丽老师。
4.有关愿景、使命、价值观，请参见附件二里有关背景资料，以及其他全球知名院校的范例。一般而言，愿
景要言简意赅，突出未来的长远追求，而使命则是为实现该愿景而制定的现实目标和路径，价值观则是我们所应坚持的核心办学理念及应重点坚持的原则。
5.学院的愿景、使命、价值观应结合我院发展历史、学科特点等。
6.本次活动分教职工组和学生组，各设一等奖一名，奖励500元；二等奖二名，各奖励200元。
7.本次活动，将设立评奖委员会，由院、系领导、学生代表和教职工代表等人员组成。
8.本次活动将于2013年1月11日（星期五）上午召开评审会议，下午在商学院网站公布征集结果及获奖
人员名单。
9.未尽事宜，由商学院党政联席会议负责解释。
江苏理工学院商学院
2012年12月18日

附件1：
江苏理工学院商学院
愿景、使命、价值观征集活动设计方案

姓名： 班级：
电话： 电子邮箱：

愿景
使命
价值观

表述
诠释
表述
诠释
表述
诠释
学院

附件二
相关背景知识
1.愿景
愿景(Vision)的涵义：
是一种内心的愿望，是脑筋的一幅图画，是一种驱动力，愿意实践、追求，来达到某一个境界，能追求到某一种成就。
（Vision: Defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be. For example a charity working with the poor might have a vision statement which read "A world without poverty"）

Vision statements （愿景的陈述）：
· Describe an ideal future.
· Reflect the essence of an organization’s mission and values.
· Answer the question, what impact do we want to have on society?
· Unite an organization in a common, coherent strategic direction.
· Convey a larger sense of organizational purpose, so that employees see themselves as “building a cathedral” rather than “laying stones”.
例如：
GE的愿景： We bring good things to life
Microsoft的愿景: To enable people and businesses throughout the world to realize their full potential.

2.使命

使命(Mission)的涵义：
简单的说，就是要完成愿景！(为谁而做？要如何做？)
完成谁的愿景？可能是个人的、家庭的、甚至公司的。
使命包含了四种面貌：
个人的定位；个人欲扮演的角色；个人企图心的呈现；个人所欲实现的贡献。
而为了达成理想的境界(愿景)，需经过多个阶段的目标、拟定策略(Strategy)，决定如何(How-to)行动，并将行动切分成可量化的工作细项(Task List)，逐步克服并完成一个个的工作(Task)，来达成使命。
（Mission: Defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its Vision.It is sometimes used to set out a 'picture' of the organization in the future. A vision statement provides inspiration, the basis for all the organization's planning. It could answer the question: "Where do we want to go?"）
Mission statements (使命的陈述)
· Describe the overall purpose of an organization: what we do, who we do it for, and how and why we do it.
· Set the boundaries of the organization’s current activities.
· Are the starting point in developing a strategic vision.
A mission review gets an organization back to basics. The essential activity of determining whom you serve can be a wake-up call for organizations that have started to skew their activities to meet the needs other stakeholders (such as their funders or lobby targets) and not their actual clients.

3.价值观

价值观（Value）的涵义：
为何要完成愿景？这就牵涉到 "价值观" 的问题了。也就是个人或企业、组织存在的价值，以及为何要存在。价值观即是指组织内人人共享的信仰，决定企业的文化和优先重点。
（Values: Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities.）
Values statements （价值观的陈述）：
· Reflect the core ideology of an organization, the deeply held values that do not change over time.
· Answer the question, how do we carry out our mission?
· Are the values your organization lives, breathes and reflects in all its activities, not the ones you think you should have.

The Canadian Cancer Society – a great example(范例：加拿大癌症协会)
Vision（愿景）
Creating a world where no Canadian fears cancer.
Mission（使命）
The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.
Values（价值观）: (These serve as guidelines for our conduct and behaviour as we work towards our vision.)
Quality – our focus is on the people we serve (cancer patients, their families, donors, and the public) and we will strive for excellence through evaluation and continuous improvement.
Caring – we are committed to serving with empathy and compassion.  
Coca-Cola公司：
Our Mission（使命）
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Our Vision （愿景）
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Our Winning Culture（我们的文化）：Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.
Live Our Values （价值观）
Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well

国内外知名大学范例
1.美国十大商学院
Name of School
Vision
Mission
Value
websites
Harvard Business School(哈佛商学院)
A leadership education unlike any others
MBA: We educate leaders who make a difference in the world.
EMBA: Developing leaders to drive organizational performance.
Management across any function;
Learning in practice;
An engaging community;
The world’s business school;
A network of success;
For 2 years, and a lifetime leadership
http://www.hbs.edu

The Wharton School, University of Pennsylvania
(宾州大学沃顿商学院)
Innovation and leadership
Knowledge, leadership, Global influence
preparing leaders for business and public service, advancing knowledge across disciplines and industries, and promoting economic progress throughout the world.
"Laws without morals are useless."
http://www.wharton.upenn.edu/

Stanford Graduate School of Business (斯坦福大学商学院)
Change lives.
Change organizations. Change the world.
Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world.
humanity and civilization.
http://www.stanford.edu/

MIT Sloan School of Management,（麻省理工学院斯隆商学院）
In the world,
f or the world.
The mission of the MIT Sloan School of Management is to develop principled, innovative leaders who improve the world and to generate ideas that advance management practice. (The mission of MIT is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.)

http://mitsloan.mit.edu

Kellogg Business School, Northwest University(西北大学凯洛格商学院)
Developing global leaders who make contributions of lasting significance for the world.
As we move forward, our collaborative culture will remain central, as will the school’s constant reinvention of itself to meet contemporary demands. These qualities are hallmarks at Kellogg, where innovation is continuous, a fact that encourages creativity, quick adaptation to market needs, and refinement of ideas to align theory with practice.
Collaboration and reinvention
http://www.kellogg.northwestern.edu/

Chicago Booth School of Business, Chicago University(芝加哥大学)
A business force
produce ideas and leaders that shape the world of business
Let knowledge grew from more to more; and so be human life enriched.

http://www.chicagobooth.edu/

Columbia Business School, Columbia University（哥伦比亚大学商学院）
Cross-Disciplinary Areas & Innovation
unite academic divisions and encourage the cross-pollination of ideas in order to better train students to recognize and capture opportunity in a world where disciplines intersect and industries change rapidly

http://www.columbia.edu/
http://www4.gsb.columbia.edu/
Hass Business School, UC Berkeley（加州大学伯克利分校哈斯商学院）
Leading through innovation
To develop leaders who redefine how we do business:
The school’s mission is to develop innovative business leaders — individuals who redefine how we do business by putting new ideas into action in all areas of their organizations, and who do so responsibly.
question the status quo; confidence without attitude; students always; and, beyond yourself.
http://www.haas.berkeley.edu

Tuck Business School, Dartmouth University（达特茅斯大学塔克商学院）
combining human scale with global reach, thought leadership with great teaching, rigorous coursework with experiences requiring teamwork, and valued traditions with innovation."
（Tuck is a graduate business school at Dartmouth College with primary activities in two closely related and complementary areas.）
Tuck has two overarching goals:
to provide the world's best educational preparation for a career of business leadership and to have a faculty of acknowledged thought leaders who are outstanding teachers.
integrity, excellence, community, individuality, diversity, and inclusiveness
http://www.tuck.dartmouth.edu/

Fuqua Business School, Duke University（杜克大学富卡商学院）
Prepare students to be the change agents and informed leaders business needs in this interdependent, interdisciplinary world.
Sustained excellence in terms of management education, research, and the advancement of management practice has been the school’s mission with the end product (our graduates) being leaders of consequence.
Connecting disciplines
Leaders of consequence
Partnerships that matters
What will you change
http://www.fuqua.duke.edu

2.欧洲十大商学院
Name of School
Vision
Mission
Value
websites
伦敦商学院(London Business School)
to be the pre-eminent global business schoo
lLondon experience, world impact
"We aim to operate to the highest standards in all we do"
www.london.edu

欧洲工商管理学院(INSEAD)

As an educational institution, our mission is to promote a non-dogmatic learning environment that brings together people, cultures and ideas from around the world, changing lives, and helping transform organizations through management education.
Through teaching, we develop responsible, thoughtful leaders and entrepreneurs who create value for their organizations and their communities.
Through research, we expand the frontiers of academic thought and influence business practice.

www.insead.edu

瑞士管理发展学院(IMD)
Real world, real learning
Focus on leadership development: combines innovation, relevance to business, and a unique blend of intensity and dedication to the individual

www.imd.ch
西班牙企业学院(Instituto de Empresa)

IE Business School trains leaders that promote innovation and change in business organizations, entrepreneurial styles of management that generate employment, collective wealth and social well-being.

www.ie.edu
西班牙Esade商学院(Esade Business School)

ESADE's key mission is to train individuals to become highly-competent professionals fully aware of their social responsibility.

www.esade.es
英国剑桥大学Judge商学院(Judge Business School)
Inspire. Innovate. Impact
Advancing knowledge and leadership through people who leave a mark on the world.

www.jbs.cam.ac.uk

鹿特丹管理学院(Rotterdam School of Management, Erasmus University)
Leadership, diversity
Collaboration
RSM offers a distinctive intellectual culture. We believe that leadership can be taught through a combination of intellectual and practical challenge. We believe that the difficulties encountered working in diverse teams fosters creative new approaches in business. We enjoy a reciprocal, supportive relationship with multinational companies. And we encourage a flexible, broad and sometimes iconoclastic mindset in matters of business practice and research.
diversity
Collaboration
www.rsm.nl

米兰博可尼商学院(SDA Bocconi)
Empowering lives through Knowledge & Imagination
To contribute to the development of individuals, companies, institutions and economic systems by researching and disseminating knowledge and skills in the field of management.

www.mba.sdabocconi.it
巴黎HEC商学院

Motto: the more you know, the more you dare.

www.mba.hec.edu
西班牙IESE商学院

IESE Business School is committed to the development of leaders who aspire to have a positive, deep and lasting impact on people, firms and society through their p