Cross-cultural-Communication-Cases-跨文化交际案例.ppt

Professor Professor Liang Liang has has written written a a book book on on Chinese Chinese culture culture in in Chinese.Chinese.His His book book is is put put on on display display in in Beijing Beijing International International Book Book Fair.Fair.Professor Professor Liang Liang would would like like to to have have his his book book translated translated into into English English and and submitted submitted to to Thompson Thompson Publishers.Publishers.Professor Professor Liang Liang has has asked asked Li Li Yan,Yan,whom whom he he meets meets regularly regularly in in the the English English Corner,Corner,to to help help him him to to talk to Peter Allright,a Thompson representative.talk to Peter Allright,a Thompson representative.Prof.Liang:Prof.Liang:奥莱特先生，这是鄙人的拙作。奥莱特先生，这是鄙人的拙作。Li Li Tan:Tan:Mr.Mr.Allright,Allright,this this a a clumsy clumsy book book written written by by your your humble humble servant.servant.Mr.Mr.Allright:Allright:No,No,no,no,no,no,youre youre not not my my humble humble servant.servant.We We do do not not publish books in Chinese.publish books in Chinese.Li Li Yan Yan(to(to Professor Professor Liang):Liang):不不，不不，不不，你你不不是是我我的的仆仆人人，我我们不出中文书。们不出中文书。Professor Liang:Professor Liang:我要请李艳翻译成英文。我要请李艳翻译成英文。Li Li Yan Yan(to(to Mr.Mr.Allright):Allright):Professor Professor Liang Liang will will ask ask me me to to translate translate it it into English.into English.Mr.Allright:Mm,that Mr.Allright:Mm,thats interesting.s interesting.Case 1Case 1Analysis:Analysis:Chinese Chinese authors authors almost almost always always belittle belittle their their works works by by describing describing them them as as clumsy clumsy writings,writings,and and they they use use the the same same description description when when they they present present them them to to Chinese Chinese publishers.publishers.But But this this will will be be countercounterproductive productive in in English.English.Instead,Instead,authors authors should should point point out out the the merits merits of of their their works works rather rather than than“clumsinessclumsiness”.David Hu had just started working for the foreign owned company.He was sitting at his workstation but had not been given any assignment that he should be doing at this moment.He was relaxing and waiting and then thought he would take the opportunity to have a look around.He poked his head into several offices just to see what there was to be seen.Suddenly Mr.Parker came up to him and angrily asked him what he was doing.David Hu was embarrassed.He laughed and quickly started to move back toward his workstation.Mr.Hu sighed;he knew he had made a bad start but still didnt understand why.Case 2Case 2Analysis:in ESC,people pay attention to privacy particularly,and they dont like that their privacy is disturbed.But the Chinese like to know what other people are doing.In this case,Mr.Wu walks around in the company without permission,and causes dissatisfaction of other employees.Case 3Case 3 A A British British tourist tourist is is visiting visiting a a Chinese Chinese family.family.The The Chinese Chinese hostess hostess introduces introduces herself herself and and her her husband to guest.husband to guest.Chinese Chinese hostess:hostess:Welcome Welcome to to my my home.home.My My name name is Cai Hong,and this is my husband.is Cai Hong,and this is my husband.British British tourist:tourist:Thank Thank you,you,Mrs.Mrs.Cai.Cai.Its Its a a pleasure to meet you,Mr.Cai.Im Lucy Taylor.pleasure to meet you,Mr.Cai.Im Lucy Taylor.Chinese hostess:Have a seat,Madam Lucy.Chinese hostess:Have a seat,Madam Lucy.Analysis:Analysis:The The British British tourist tourist thinks thinks that that Cai Cai Hongs Hongs surname surname is is her her husbands husbands surname,surname,since since she she is is unaware unaware of of the the fact fact that that in in China China women women still still use use their their own own surname surname after after marriage.marriage.Cai Cai Hong Hong thinks thinks that that“madam”“madam”is is a a respectful respectful term term of of address address for for any any female female English-speaker,English-speaker,unaware unaware of of the the fact fact that that in in Britain Britain it it is is usually usually used used by by someone someone who who is is providing providing a a service service such such as as a a shop shop assistant assistant to to a a customer customer or or a a policeman policeman to to a a member member of of the the public public as as in in“Can“Can I I help help you,you,madam?”madam?”It It is is never never used used as as a a title title before before someones someones name.name.She She also also mistakes the given name for the surname.mistakes the given name for the surname.Case 4Case 4Bill Bill had had just just arrived arrived from from the the United United States States to to study study engineering engineering at at a a Chinese Chinese university university.After After few few days,days,he he noticed noticed that that female female students students on on campus campus frequently frequently walked walked arm-in-arm arm-in-arm or or even even holding holding hands,hands,and and students students of of both both sexes sexes would would huddle huddle around around newspaper newspaper displays displays in in a a fashion fashion of of close close contact contact similar similar to to his his friend friend and and others others around around the the radio radio.Bill.Bill felt felt rather rather uncomfortable uncomfortable and and wondered wondered how how he he would would respond respond if if one one of of his his classmates classmates were were to to put his arms around him.put his arms around him.AnalysisAnalysis：This This case case can can reflect reflect different different cultures cultures have have different different opinions opinions to to spatial spatial relations.relations.Different Different cultures cultures have have very very different different opinions opinions about about an an individuals individuals unconsciously unconsciously structuring structuring the the micro micro space space immediately immediately surrounding surrounding the the physical physical body.body.Some Some cultures cultures can can have have relatively relatively close close distance distance when when communicating communicating while while other other cultures cultures cannot.cannot.Some Some western western cultures cultures consider consider body body touch touch between between people people of of the the same same gender gender to to be be cultural cultural taboo taboo and and a a symbol symbol of of being being homosexual.homosexual.Case 5 In In a a good good restaurant,restaurant,fourteen fourteen people people are are gathered gathered to to say say goodbye goodbye to to their their professor,professor,who who is is moving to another university.moving to another university.One One student:student:I I would would therefore therefore like like to to propose propose a a toast.toast.Colleagues,Colleagues,please please charge charge your your glasses.glasses.We We know know we we will will never never forget forget you.you.To To Professor Professor Shore!Shore!All:(Standing up)To Professor Shore!All:(Standing up)To Professor Shore!Everyone Everyone drinks.drinks.Professor Professor Shore Shore remains remains seated seated and smiles at them all.and smiles at them all.Analysis:Analysis:It It is is big big difference difference to to toast toast between between China China and and ESC.ESC.In In ESC,ESC,toast toast can can not not drink drink and and need need to to sit sit and and watch.watch.Besides,Besides,toast-master toast-master need not to leave his seat.need not to leave his seat.Case 6 When When Zhang Zhang Tao Tao traveled traveled in in America,America,he he lived lived in in the the home home of of his his American American friend,friend,Bill.Bill.Once Once after after he he had had traveled traveled back,back,he he found found Bill Bill was was in in a a bad bad mood.mood.When When he he asked asked what what the the problem problem was,was,Bill Bill told told Zhang Zhang Tao Tao that that his his son son Adam Adam got got furious furious about about the the noise noise Zhang Zhang made made when when walking walking upstairs upstairs and and also also because because he he was was using using too too much much water water in in the the solar solar powered powered shower shower and and Adam Adam had had to to have have his his shower shower in in cold cold water.water.Bill Bill told told Zhang Zhang Tao Tao that that he he should should walk walk more more softly softly in in future,future,and and have have a a fast fast shower shower to to save save water.water.Zhang Zhang Tao Tao felt felt uneasy.uneasy.How could the host set such rules for his guest!How could the host set such rules for his guest!Analysis:Analysis:In In China,China,when when people people host host someone,someone,they they put put the the guest guest in in the the place place of of honor honor to to show show hospitality.hospitality.They They try try to to take take care care of of the the guestguest，and and try try to to make the guest feel comfortable and at ease.make the guest feel comfortable and at ease.In In America,America,people people tend tend to to give give the the guest guest great great freedom freedom and and treat treat a a guest guest more more casually,casually,naturally and truthfully.naturally and truthfully.Zhang Zhang Tao Tao knew knew he he was was a a guest,guest,and and thought thought in in terms terms of of Chinese Chinese expectations expectations of of hospitality.hospitality.He He thought thought Bill Bill should should treat treat him him courteously courteously instead instead of setting rules for him.of setting rules for him.Since Since Zhang Zhang Tao Tao lived lived in in American American surroundings,surroundings,he he should should have have known known about about the the customs there sooner.customs there sooner.