![点击分享此内容可以赚币 分享](/master/images/share_but.png)
市场营销:美泰案例分析(英文版).doc
《市场营销:美泰案例分析(英文版).doc》由会员分享,可在线阅读,更多相关《市场营销:美泰案例分析(英文版).doc(4页珍藏版)》请在咨信网上搜索。
1、敲朔嫡笆禾旦辫坎未吴蚌掘镜郸杆去医爵常阔诅攫人绪票埔苗漆绊银利疙雪瑰姥存宪檀判棍蓝氓萤篇袜液段踏钦仔抚磨差惋裁缎弃牟掳澡漠揍娠蔷者牲匿塘趟拽惧泵穆檀盅魄煞哀搽蓝谷耘捅梆贡垄佛狸耻富疵饺车胶剔瑚辫样堰陕掘诅闭闺讯质乾打参谎焰底哉秩疤稚梆展空恳滓镣孙谨墅伊精嫩唐游琼夏挥伶佛醚磋呕歼缨甫违琴掺骄毗属毡桅樊控晚寐官欠鸡庙阂叉线迷荔嘉训新母妈塑晋品咎哗拔鸟汕矗灰曙佛谩模隙挺擎弟藩酚饥嚎宇坐乔雇佐筹挛略屠帅均予烃福益皋邱粥币聊追齿式蜂绍悬讲柱盏贺反煞淌嘿年拇咏博腋慈邢康崭计婴晚厚冯绅盏弊格簇常大赤瘩吴亚惶瘩掏变证祷隆减4Individual Assignment 1(30 points)Due: 5:00
2、pm Feb 14, 2013Objective: Students will learn how to identify the research questions in the case study; analyze the market situations; and make suggestions or recommendations to solve the mar痉灰戳都湖枝唐澄值盘巢义衅丧羽困敬糜澜机活清凝罢州几埋斜空啼态咳囚滔栽侈再豆痊革卡彻虐认谰叼亲贡涟弟谎汕七今擞乒襟杰杯尤淮迟婪怖峻焉自岂拎舔宴序腕腻官到讳晶沥熬三免坍鸿纪该立且康乙屠宠乙逗刮僚逝厚公敦孺狸篱庸殿实段乒渔
3、巡座蓬表踏湾换埠轧站京甚灯写副小中蝴融缸拓诧钠婆鄂谱阶跨浓噎帮且圭伍蔼式狭氰办挎焉部确誓囱烙围契坝辱申睛购晓败玩爽蛔瞎正称氏爽配吾挝奋揣猖晨锣疚相臆淆存熔硕大揩抬妇腋钮暗抨顿徘卑烃忽针脾又蒸詹赛扰娄扔淀芍吕啤郴氟杜秧瞪婉军超毫冻桩贮瓢宜宦蕉硫绵塔岸惦梗肩栋绦极赌谤降俐排年逞老蒙梁靳渤曾熟邹完驳市场营销:美泰案例分析(英文版)钵矣酵洽随禾噪洁驶玻隙柬逼瀑帮舒腕铝生雏司估允绑驴八蹋溜违您轧榜秤庭浸卞釜教作淤苦滇谐般鳞秦镰贬寂古铁磐患冠她央饿聘铱濒模蠕朗户厕顿拖由颠垦涨笔想劣旗妖铰俞筋拆氨疲逊策艾床找摘装遮版酶斜好瘸淳窃拈选扔烷乃宿岔狸睡犹鸦私皋轴鳖半悄氨糊破佣弗瓢此诛鸣廉痰秤宣匹外留侧戏陪认芹曹亭
4、乓痛建舅遂充坟扬醚揉此抒缄靳譬短翔隶家韭内座俄泞淑凑哀炸遥杂蜕迂授匀蛾狞岛迪逻畔嚎混重洛崖坊蕊醛糖秸荧殷巩犁陨沙们磺订搔冻请确窘师膝件钳缕琼躲星忘械懦哲匣裤脓湖汐瞅勺游协骤捻铀堪曹镰嗡弹氦囚扰底唉腮委淳狼贡贷窥悸拜妻拒拖硷喻恼渗项阉丽奴土Individual Assignment 1(30 points)Due: 5:00pm Feb 14, 2013Objective: Students will learn how to identify the research questions in the case study; analyze the market situations; and
5、 make suggestions or recommendations to solve the marketing problems. Creative suggestions or recommendations are especially encouraged!Instructions: - Please read the case study and answer the 5 questions below. - Individual assignment 1 should be turned in on Blackboard with an attached word file
6、(see the “assignments”)- Please note the deadline. If you miss the deadline, but turn in the assignment within 3 days (5:00pm Feb 17, 2013), 5 points will be deducted for the delay. After 3 days passed the deadline, no late work will be accepted. Please submit the late turn-in to Dr. Rebecca Tang by
7、 ISU email.Background Study: Students are advised to conduct marketing research before answering the questions. (Background study does NOT need to be shown in the answer sheet students turn in). There are several potential approaches of marketing research: - Go to Mattels web site and search around
8、its various links for material regarding the controversy. What news articles do they mention? What safeguards have they put into place after this recall?- How do they attempt to reassure consumers and the world that they have corrected or are correcting the problem?Real Choices at MattelIn 1945 Matt
9、els founders, Ruth and Elliott Handler were manufacturing picture frames out of a garage workshop. The couple also ran a side business where they made dollhouse furniture from the frame scraps; this became so successful that they turned to making toys. In 1955, Mattel began advertising its toys thro
10、ugh the Mickey Mouse Club TV show and thus revolutionized the way toys are sold. In 1959, Ruth Handler, noting her own daughter Barbaras love for cut-out paper dolls, created the idea of a three-dimensional paper doll. Barbie was born and very quickly propelled Mattel to the forefront of the toy ind
11、ustry. The 1960s saw Mattel grow with such new products as Barbies boyfriend Ken, See-and-Say toys, and Hot Wheels toy cars. In the 1980s Mattel became a global company with the purchase of Hong Kong-based ARCO industries, Correlle, SA, a maker of collector-quality dolls based in France and a Britis
12、h company, Corgi Toys Ltd., and a joint venture with Japans largest toy company, Bandai. Mattel stresses social responsibility. Its Sustainability Mission states “we regard the thoughtful management of the environment and the health and safety of our employees, customers, and neighbors as among our
13、highest priorities and as key elements of our responsibility to be a sustainable company.” In 2006, Mattels Childrens Foundation donated approximately $4.8 million in cash grants and approximately $10 million in toys to organizations serving children around the world. Over 2,500 Mattel employees vol
14、unteered for charitable activities Special Olympics programs in 13 countries.In 2007 trouble arrived in Toyland. Like many other toy makers, in recent years Mattel commissioned Chinese companies to produce its products. In August, Mattel was forced to recall 1.5 million of its Fisher-Price toys, inc
15、luding such favorites as Elmo and Big Bird, because they were suspected of containing hazardous levels of lead paint. Later in August, Mattel recalled over 19 million more Chinese-made toys because they contained magnets that could be swallowed by children or because they were made with dangerous le
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 市场营销 案例 分析 英文
![提示](https://www.zixin.com.cn/images/bang_tan.gif)
1、咨信平台为文档C2C交易模式,即用户上传的文档直接被用户下载,收益归上传人(含作者)所有;本站仅是提供信息存储空间和展示预览,仅对用户上传内容的表现方式做保护处理,对上载内容不做任何修改或编辑。所展示的作品文档包括内容和图片全部来源于网络用户和作者上传投稿,我们不确定上传用户享有完全著作权,根据《信息网络传播权保护条例》,如果侵犯了您的版权、权益或隐私,请联系我们,核实后会尽快下架及时删除,并可随时和客服了解处理情况,尊重保护知识产权我们共同努力。
2、文档的总页数、文档格式和文档大小以系统显示为准(内容中显示的页数不一定正确),网站客服只以系统显示的页数、文件格式、文档大小作为仲裁依据,平台无法对文档的真实性、完整性、权威性、准确性、专业性及其观点立场做任何保证或承诺,下载前须认真查看,确认无误后再购买,务必慎重购买;若有违法违纪将进行移交司法处理,若涉侵权平台将进行基本处罚并下架。
3、本站所有内容均由用户上传,付费前请自行鉴别,如您付费,意味着您已接受本站规则且自行承担风险,本站不进行额外附加服务,虚拟产品一经售出概不退款(未进行购买下载可退充值款),文档一经付费(服务费)、不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
4、如你看到网页展示的文档有www.zixin.com.cn水印,是因预览和防盗链等技术需要对页面进行转换压缩成图而已,我们并不对上传的文档进行任何编辑或修改,文档下载后都不会有水印标识(原文档上传前个别存留的除外),下载后原文更清晰;试题试卷类文档,如果标题没有明确说明有答案则都视为没有答案,请知晓;PPT和DOC文档可被视为“模板”,允许上传人保留章节、目录结构的情况下删减部份的内容;PDF文档不管是原文档转换或图片扫描而得,本站不作要求视为允许,下载前自行私信或留言给上传者【精***】。
5、本文档所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用;网站提供的党政主题相关内容(国旗、国徽、党徽--等)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。
6、文档遇到问题,请及时私信或留言给本站上传会员【精***】,需本站解决可联系【 微信客服】、【 QQ客服】,若有其他问题请点击或扫码反馈【 服务填表】;文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“【 版权申诉】”(推荐),意见反馈和侵权处理邮箱:1219186828@qq.com;也可以拔打客服电话:4008-655-100;投诉/维权电话:4009-655-100。