麦肯锡经典图表(PPT模板).ppt
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1、GBUTtem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。DocumentDateLOGOGBUTtem2*资料来源:Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextTextLOGOGBUTtem3EXHIBIT TITLE*资料来源:LOGOGBUTtem4*资料来源:Unit of measureLOGOGBUTtem5TextTextTextTextTextTextTextTextTextText2X2 CUBED*
2、资料来源:Unit of measureLOGOGBUTtem62X2 TOWER*资料来源:Unit of measureLOGOGBUTtem75Ps MARKETING*资料来源:Unit of measureLOGOGBUTtem8StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源:Unit of measureLOGOGBUTtem9ARROW 3D*资料来源:Unit of measureLOGOGBUTtem10CUBES1 3D*资料来源:Unit of measureLOGOGBUTtem11CUBES2
3、3D*资料来源:Unit of measureLOGOGBUTtem12*FootnoteSource:CUBES3 3D*资料来源:Unit of measureLOGOGBUTtem13TextTextTextTextCUTOUT 3D*资料来源:Unit of measureLOGOGBUTtem14New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源:Unit of measureLOGOGBUTtem15TextTextTextTextTextTextTextTextTextTextJOINT*资料来源:Unit of me
4、asureLOGOGBUTtem16TextTextTextTextLEVEL SEPARATE 4*资料来源:Unit of measureLOGOGBUTtem17TextTextTextLINEAR A 3D*资料来源:Unit of measureLOGOGBUTtem18TextTextTextTextLINEAR B 3D*资料来源:Unit of measureLOGOGBUTtem19TextTextTextLINEAR C 3D*资料来源:Unit of measureLOGOGBUTtem20TextTextTextLINEAR D 3D*资料来源:Unit of meas
5、ureLOGOGBUTtem21TextTextTextTextLINEAR E 3D*资料来源:Unit of measureLOGOGBUTtem22TextTextTextLINEAR G 3D*资料来源:Unit of measureLOGOGBUTtem23TextTextLINEAR I 3D*资料来源:Unit of measureLOGOGBUTtem24TextTextTextTextLINEAR J 3D*资料来源:Unit of measureLOGOGBUTtem25TextTextTextTextLINEAR N 3D*资料来源:Unit of measureLOGO
6、GBUTtem26TextTextTextLINEAR P 3D*资料来源:Unit of measureLOGOGBUTtem27TextTextLINEAR Q 3D*资料来源:Unit of measureLOGOGBUTtem28TextTextLINEAR Q 3D*资料来源:Unit of measureLOGOGBUTtem29PlanImplementSupportLINKS 3*资料来源:Unit of measureLOGOGBUTtem30PERSPECTIVE 3D*资料来源:Unit of measureLOGOGBUTtem31TextTextTextPROPELL
7、ER 3D*资料来源:Unit of measureLOGOGBUTtem32RINGS 3D*资料来源:Unit of measureLOGOGBUTtem33TextTextSCALE*资料来源:Unit of measureLOGOGBUTtem34TextTextSCALES*资料来源:Unit of measureLOGOGBUTtem35TextTextTextTextTextTextSIZES IN*资料来源:Unit of measureLOGOGBUTtem36SPIRAL1 3D*资料来源:Unit of measureLOGOGBUTtem37SpiralBrakesTu
8、be in tubeSPIRAL2 3D*资料来源:Unit of measureLOGOGBUTtem38TextTextTextTextSPOTLIGHT*资料来源:Unit of measureLOGOGBUTtem39TextTextTextTextTextTextSTAIRCASE*资料来源:Unit of measureLOGOGBUTtem40Stars 3D*资料来源:Unit of measureLOGOGBUTtem41TextTextWIRE CUBES*资料来源:Unit of measureLOGOGBUTtem42TextTextTextTextTextTextTe
9、xtARROWS*资料来源:Unit of measureLOGOGBUTtem43TextLEVEL 1*资料来源:Unit of measureLOGOGBUTtem44TextTextLEVEL 2*资料来源:Unit of measureLOGOGBUTtem45TextTextTextLEVEL 3*资料来源:Unit of measureLOGOGBUTtem46TextTextTextTextLEVEL 4*资料来源:Unit of measureLOGOGBUTtem47TextTextTextTextTextLEVEL 5*资料来源:Unit of measureLOGOGB
10、UTtem48TextTextTextTextTextTextLEVEL 6*资料来源:Unit of measureLOGOGBUTtem49TextHeaderHeaderTextFLOW 2*资料来源:Unit of measureLOGOGBUTtem50TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源:Unit of measureLOGOGBUTtem51TextHeaderHeaderTextHeaderTextFLOW 3*资料来源:Unit of measureLOGOGBUTtem52TextTextHeaderHeaderTextHead
11、erTextFLOW 3 TITLE*资料来源:Unit of measureLOGOGBUTtem53TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源:Unit of measureLOGOGBUTtem54TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源:Unit of measureLOGOGBUTtem55TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源:Unit of measureL
12、OGOGBUTtem56TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源:Unit of measureLOGOGBUTtem57TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源:Unit of measureLOGOGBUTtem58TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源:Unit o
13、f measureLOGOGBUTtem59TextTextTextTextBLADES*资料来源:Unit of measureLOGOGBUTtem60TextTextTextTextBOX*资料来源:Unit of measureLOGOGBUTtem61TextTextTextTextBOX*资料来源:Unit of measureLOGOGBUTtem62TextTextTextCYCLE 1*资料来源:Unit of measureLOGOGBUTtem63TextTextCYCLE 2*资料来源:Unit of measureLOGOGBUTtem64TextTextTextCY
14、CLE 3*资料来源:Unit of measureLOGOGBUTtem65TextTextTextTextCYCLE 4*资料来源:Unit of measureLOGOGBUTtem66TextTextTextTextTextCYCLE 5*资料来源:Unit of measureLOGOGBUTtem67TextTextTextTextTextTextCYCLE 6*资料来源:Unit of measureLOGOGBUTtem68TextTextTextTextTextTextTextCYCLE 7*资料来源:Unit of measureLOGOGBUTtem69TextTextT
15、extTextTextTextTextTextCYCLE 8*资料来源:Unit of measureLOGOGBUTtem70TextTextTextTextTextTextINCOMING*资料来源:Unit of measureLOGOGBUTtem71TextTextTextTextTextRIBBON*资料来源:Unit of measureLOGOGBUTtem72TextTextTextTextTextRING*资料来源:Unit of measureLOGOGBUTtem73TextTextUPON 2*资料来源:Unit of measureLOGOGBUTtem74Text
16、TextTextTextTextTextTextTextCONTINUOUS*资料来源:Unit of measureLOGOGBUTtem75TextTextTextTextCUTOUT*资料来源:Unit of measureLOGOGBUTtem76TextTextTextLINEAR A*资料来源:Unit of measureLOGOGBUTtem77TextTextTextTextLINEAR B*资料来源:Unit of measureLOGOGBUTtem78TextTextTextLINEAR C*资料来源:Unit of measureLOGOGBUTtem79TextTe
17、xtTextLINEAR D*资料来源:Unit of measureLOGOGBUTtem80TextTextTextTextLINEAR E*资料来源:Unit of measureLOGOGBUTtem81TextTextTextLINEAR F*资料来源:Unit of measureLOGOGBUTtem82TextTextTextLINEAR G*资料来源:Unit of measureLOGOGBUTtem83TextTextTextTextLINEAR H*资料来源:Unit of measureLOGOGBUTtem84TextTextLINEAR I*资料来源:Unit o
18、f measureLOGOGBUTtem85TextTextTextTextLINEAR J*资料来源:Unit of measureLOGOGBUTtem86TextTextTextTextTextTextLINEAR K*资料来源:Unit of measureLOGOGBUTtem87TextTextTextTextLINEAR N*资料来源:Unit of measureLOGOGBUTtem88TextTextTextLINEAR P*资料来源:Unit of measureLOGOGBUTtem89TextTextLINEAR Q*资料来源:Unit of measureLOGOG
19、BUTtem90TextTextTextPROPELLER*资料来源:Unit of measureLOGOGBUTtem91TextTextTextTextTextSTEP 5*资料来源:Unit of measureLOGOGBUTtem92TextTextTextText2 ON 1*资料来源:Unit of measureLOGOGBUTtem93TextTextTextTextTextTextAGAINST*资料来源:Unit of measureLOGOGBUTtem94TextTextTextTextTextAT WORK*资料来源:Unit of measureLOGOGBUT
20、tem95TextTextCOUPLED HORIZ*资料来源:Unit of measureLOGOGBUTtem96TextTextCOUPLED VERT*资料来源:Unit of measureLOGOGBUTtem97TextTextTextTextFOCUSED*资料来源:Unit of measureLOGOGBUTtem98New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源:Unit of measureLOGOGBUTtem99TextTextTextPARALLEL*资料来
21、源:Unit of measureLOGOGBUTtem100TextTextTextTextSPLIT*资料来源:Unit of measureLOGOGBUTtem101TextSURROUND*资料来源:Unit of measureLOGOGBUTtem102TextTextTWISTED*资料来源:Unit of measureLOGOGBUTtem103TextTextUP&AWAY*资料来源:Unit of measureLOGOGBUTtem104TextTextUP&DOWN*资料来源:Unit of measureLOGOGBUTtem105CustomerClientsD
22、istributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源:Unit of measureLOGOGBUTtem106SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how task
23、s are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom da
24、y-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary peop
25、le3S-4S*资料来源:Unit of measureLOGOGBUTtem107The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show wh
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