东塘中环商业街策划报告(英文).doc
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1、Guangzhou JiuFang Electronics Co., Ltd Business Plan Address: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road, Guangzhou, Guangdong Website: Contact: Wang Yonggang Tel: 020-81816091 Mobile: 13902295561 April of 2004 Statement: This Business Plan is submitted under confidentiality, the content
2、 of which is completely genuine and reliable. The author reserves the proprietary rights of the Business Plan. Without permission, nobody shall in any manner reproduce, use, copy or distribute this Business Plan. Contents 1.OVERVIEW .1 2.DESCRIPTION OF COMPANY.2 2.1 COMPANY BACKGROUND.2 2.2 COMPANY
3、PURPOSE to enhance technology accumulation and R to enter the international market with the knockout product dynamic inhalation chamber, and to finally become an internationally competitive hi-tech equipment manufacturer. Company philosophy: Good products for good feelings. 2.3 Company Status Quo Cu
4、rrently the company has over 40 employees in laboratory equipment planning, development, production and sales. Their functions are as in Fig 2-1. The Inhalation Equipment Dept is responsible for research and development of inhalation chambers, the most vigorous and fastest growing department in the
5、company. In order to develop dynamic inhalation chamber, the Inhalation Equipment Dept has set up the R Difficulty in control of changes of concentrations of toxins in the experiment; High selectivity for experiment subjects, unable to satisfy the demands for different Business Plan for Guangzhou Ji
6、ufang Electronics Co., Ltd 9/38 experiment subjects. Compared with the traditional inhalation experiments, our digital automatic dynamic inhalation chamber has the following enhanced strengths: 1) Wide application and high precision of parameters, with experiment subjects being liquid, gas, or solid
7、, with inhalation concentration within 1010000mg/m3, available for experiments of high toxin, medium toxin and low toxin. 2) Realization of dynamic inhalation experiment, real-time exact collection and display of dynamic experiment data; availability of management and analysis of data in the PC data
8、base. 3) Realization of air circulation in the small simulated environment within the inner tank to maintain oxygen content similar to the air, thus to exclude the influence of experiment environment and ensure dynamic balance and controllability of experiment parameters (such as solution volume, ai
9、rflow volume, air pressure and temperature etc). 4) Precise control of amount of toxin entering the experiment environment to ensure relatively constant and event toxin concentration to realize dynamic balance of inhalation concentration. 5) Development of digital automatic dynamic inhalation chambe
10、r integrated with the latest technological results of computer, precision quantitative pump, siphon atomization nozzle and hydraulic system etc. 6) PC remote control and secondary safety air exhaust system to ensure safer operation environment. Table 3-1 displays the comparison between the dynamic i
11、nhalation chamber and the traditional inhalation chambers available in the market at present. Business Plan for Guangzhou Jiufang Electronics Co., Ltd 10/38 Table 3-1 Comparison between dynamic inhalation chamber and traditional static inhalation chamber What market demands: What is available in the
12、 market: What dynamic inhalation chamber offers: Benefits: Real-time monitoring of dynamic inhalation concentration in the experiment Traditional static inhalation chamber, time consuming, difficult, expensive Real-time monitoring and collection of inhalation concentration Time saving, convenient, l
13、ower cost Effective control of changes of concentration of toxins in the experiment Structure of static inhalation chamber unable to precisely control the volume of toxin entering the experiment environment Able toe keep relatively constant and even concentration of toxin Ensuring accuracy and valid
14、ity of experiment results Exclusion of influence on accuracy of experiment results by experiment environment Construction rationale of static inhalation chamber making the oxygen content in experiment environment different from atmosphere Able to maintain oxygen content in consistence with the atmos
15、phere Ensuring dynamic balance and controllability of experiment parameters (such as solution volume, gas flow volume, air pressure and temperature etc) Equipments applicable on different experiment toxins Static inhalation has high selectivity for experiment substances, unable to satisfy the demand
16、s for different experiment subjects Wide application, precise parameters, available for multiple toxicological experiments Easy operation saves experiment time and cost, with precise experiment results Advanced hi-tech product catering to the market demands The technology of static inhalation chambe
17、r is unable to meet the market demands Latest hi-tech achievement, patented in China Resistance to copy by competitors means strong market survival 3.3 Technical Advantages second, the household and personal healthcare apparatuses; third, the misurgery apparatuses; fourth, the organ transplant and a
18、ssistant medical instruments. The dynamic inhalation chamber caters to the medical instrument industry. Business Plan for Guangzhou Jiufang Electronics Co., Ltd 14/38 As currently no mature dynamic inhalation equipments are available in the domestic and international markets, most organizations in n
19、eed of inhalation experiment will adopt the static inhalation, or renovate the inhalation equipments themselves to meet the demands of experiment. Thus the R Domestic 2nd class target market: other domestic provincial disease prevention and control centers, hygiene and disease control stations, medi
20、cine offices, medical colleges and medicine research institutes; Domestic 3rd class target market: third class grade A hospitals, environment organizations, pesticide /chemical fertilizer/chemical research institutes. Business Plan for Guangzhou Jiufang Electronics Co., Ltd 21/38 While proactively d
21、eveloping the domestic market, we will enter the international market. According to the current interpersonal relationships and understanding of market, we divide the international market into three categories. International 1st class target market: toxicological research institutes in USA, Singapor
22、e and Germany; International 2nd class target market: toxicological research institutes in Japan, South Korea and Hong Kong; International 3rd class target market: other economically developed regions with certain toxicological research. 5.2 Market Positioning Our automatic dynamic inhalation chambe
23、r will be the preferable advanced authoritative laboratory equipment for domestic and foreign professional organizations engaging in toxicological experiment. Based on the sizes, software, performance and appearance, the inhalation chambers are divided into high-class, medium-class and low-class thr
24、ee levels. 5.3 Pricing Strategies As currently there is no similar product available in the domestic market, our pricing is based on the prices of the laboratory equipments in the industry and the overall cost of research, development and production of dynamic inhalation chamber. In 2001, a German c
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