国际商务礼仪(英文版)(第二版)Chapter-11-Business-Correspondence.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Chapter 11 Business Correspondence,Learning objectives,the importance of business correspondence,essential qualities of a good business letter,parts of a business letter,major elements in good/bad news correspondence,Importance of business correspondence,Help in maintaining proper relationship,Inexpensive and convenient mode,Create and maintain goodwill,Serve as evidence,Help in expansion of business,Inner qualities,Simplicity,Clarity,Accuracy,Completeness,Relevance,Courtesy,Neatness,Outer qualities,01,02,03,04,05,Quality of paper,Color of the,p,aper,Size of the paper,Folding of letter,Envelope,Parts of a business letter,Business correspondencethe myth,Audience analysis,Good/Neutral news correspondence,Bad news correspondence,