商务英语实训教程-下册-商务活动实训.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商务英语实训教程,（下册）,（部分商务活动环节作业，未经编辑，仅供参考）,(,虚拟商务活动教学环节是本教材基本特色，目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的，方法，要点等可能存在不熟悉的情况。本教材编写者之一，李荣庆老师愿与诸位教师同仁共同讨论，交换意见，推动商务英语教学的不断提高与创新。,第,1,单元,1,）库存软件介绍,2,）库存软件实用,Our company uses the Mei Ping management software to manage the warehouses.,We can add new products into warehouse and categorize them.,Inventory function,Receipt of the purchase.,Inventory Information,Inventory Information,第,2,单元（隔过去）,第,3,单元,1,）人力资源招聘面试题目设计,2,）招聘广告设计,Interview Questions,Why do you want to leave your current job/company?,I really enjoy what I do,but I am ready for more opportunities and challenge which your job offers.Unfortunately,my current job/company cannot give me this.,What can you tell about our company?,I know your restaurant established in 2008,and your restaurant aims at making unique ice cream to satisfy customers.Your restaurant is welcomed among yongers.From what I have read,you sell more than 40 products all over Asia.I believe you hope to enter the western market by 2014.,3,3,3,4,Interview Questions,Why do you think you are suited to this job?,How well do you work under pressure?,I know that all jobs involve some sort of pressure at some time,especially pastry chef.I can work as well as under pressure as I do at any other time but when I am busy,I prioritize activities so that my workload is manageable.,I was very interested in making dessert when I was a child.So I spent so many efforts to learn and improve my skills.Besides,I am one of the best makers in my precious company.I already have seven years experience and received many rewards.So I find myself a suitable candidate of this job.,3,5,3,6,Key responsibilities:,Pick-Me-Up Ice Cream Themed Restaurant,No.1:Create new design for ice cream to attract more customer.,No.2:Provide professional renderings for customer presentation.,No.3:Minimize potential engineering or quality,Job requirements,No.1:Own certificate of cook,No.2:Good knowledge on cook and nutritious ingredient,No.3:Hardworking and able to work under pressure,No.4:Be creative and passionate,Sanmao Recruitment Management Software,-,三茅招聘管理软件,Developed by Shenzhen pengxin Technology Co.,，,LTD.,Has six functions,Quick search resumes,Unified format or resumes,Free to recruit,Intelligent talent pool,User remind,Interview process management,第,4,单元,1,）人力资源管理软件介绍,2,）人力资源管理软件使用,Function 1)Online search,-quick search of resumes in personnel websites,-easily search for high quality talents,Function 3)Talent Pool,-easy classification and management of resumes,-data backup storage without loss,Data of Employee,The sheet above is the staffs information of,Pick-Me-Up Ice Cream Themed Restaurant,.,The chart above is the ages distribution generated by the software.,The chart above is degree distribution generated by the software.,第,5,单元,1,）工作流程设计,3.HR conducts group interview,rejects interviewees who are not fit,and informs successful interviewees of taking part in AA interviews.,4.HR conducts AA interview.Hiring the successful candidates and rejecting the rest.,End of Activity,Successful Interviews?,Yes,No,Successful AA Interview?,Yes,No,Conduct Group Interviews,Conduct AA Interview,Reject Candidate,Hire Candidate,Reject Candidate,第,6,单元,1,）资产负债报表,The BalanceSheet,P,ICK,-M,E,-U,P,I,CE,C,REAM,T,HEMED,R,ESTAURANT BALANCE SHEET,as at April 27,2014,2014 2013,ASSETS ASSETS,000,000,Financial Assets,Cash 56,434 55,398,Receivables 5700 4100,Total Financial Assets 62,134 59,498,Non-Financial Assets,Land and buildings 1,983,280 1,527,892,Infrastructure,plant and equipment 8,390 8,294,Assets held for sale 1,892 1,780,Intangibles 9,320 9,080,Inventories 2,410 2,308,Other non-financial assets 4,820 4,390,Total Non-Financial Assets 2,010,112 1,613,242,Total Assets 2,072,246 1,613,242,LIABILITIES,Payables,Suppliers 68010 55057,Other payables 11,000 8,057,Total payables 79,010 63,114,Interest Bearing Liabilities,Leases 2,401 3,010,Total Interest Bearing Liabilities 2,401 3,010,Provisions,第,7,单元,1,）会计软件介绍,Introduction,It is the Guanjiapo Warehouse Management Software.This software can query and analysis the information about inventory,purchase sales,accounts receivable,etc.,Introduction,It is the Purchase Receipt.You can enter some information about your purchasing.After you have entered the information,you can check it afterwards.,Introduction,It is the Sales Order.When you have sold out products,you can enter the information into the system.So when you want to check your sales status,you can see it concisely.,Data Entry,It is part of the inventory records and product information of our company,from which we can see the stock situation,cost information,product specification and decide whether to replenish our stock or not.,Data Analysis,Itisthemonthlysalesbusinessanalysis.Wecanseeinformationofpurchase,sales,inventoryandaccountingstatistics.Wecancompanyeveryaspectsbetweendifferentmonths thorough this function.,第,8,单元 电子商务 隔过,第,9,单元,1,）国外竞争对手,2,）自己企业的涉外部门,Baskin-Robbins,Headquarters:130 Royall Street,Canton,Massachusetts,United States,Founded:1945 in Glendale,California,Industry:Food and Beverage,Products:Ice cream,Frozen Beverages,Ice Cream Cakes,Frozen Treats,Website:,Hershey Creamery Company,Industry:Ice cream manufacturer,Founded：Lancaster County,Pennsylvania(1894),Headquarters：Harrisburg,Pennsylvania,U.S.,Area Served：Northeastern and Eastern United States,Products:Ice cream,sherbet,ice cream cake,frozen slab,smoothies,Revenue:US44,800,000(2007),Employees:450,Website:,Sections which have relationships with foreign companies,Marketing Department,In our company,Marketing Dept.is playing an important role in the business with foreign companies.It is their duty to get in touch with foreign clients and negotiate with them as well as sign business contracts for our company.,Public Relationship Department,Because we are an export company,our Public Relationship Department is quite essential to build up good relationships with foreign companies.The staff herein are supposed to welcome and receive foreign clients,release the press conference,arrange the itinerary as well as throw parties to entertain the foreign clients.,第,10,单元,1,）汇率,The Exchange Rate of RMB and 17 Major Countries on April 27,The Exchange Rate Between RMB and Canada Dollar,The Exchange Rate Trend Between RMB and US Dollar,The Exchange Rate Trend Between RMB and Japanese Yen,The Exchange Rate Between RMB and European Dollars,第,11,单元,1,）不道德商业行为举例,2,）同行业不道德行为举例,Case 1:a business that is not ethical,One bad business ethics example by McDonalds is what is known as the McDonalds Legislation in popular parlance.In 1972,Ray Kroc,the companys founder made a rare donation of$250,000 to Nixons reelection campaign and in return got a favorable legislation that allowed companies such as McDonalds to pay teenage employees 20 percent less than federal minimum wages.,Case 2:a business that is not ethical,The World Health Organization found children in developing countries who fed on Nestles infant-formula had mortality rates five to ten times greater than that of breast-fed children.The problem was Nestles sinister campaign of appointing uniformed nurses to distribute the baby formula to poor mothers for free,long enough for lactating mothers milk to dry up.The mother and child now became entirely dependent on Nestles infant formula,and since most of them could not afford the formula,they gave their children an insufficient quantity of the formula.The formula also required clean water,which most mothers could not access.,Case 3:a business that is not ethical,Reports say the ice cream of DQ is actually BAXY.DQ claims that the jam they use is imported,but in fact,it is one product of Tianjin Rishitianfu Food Co.,Ltd.This companyis a sino-foreign joint ventures,themain sales market are Japan and theChinaetc.,第,12,单元,1,）,logo,设计知识产权,2,）同行知识产权介绍,pick-me-up,带我走,This logo is concise yet cute.Using the image of Gluttonous Snake shows that our ice cream is delicious and attractive.This design is also in accordance with the our companys name.,Patent of Invention,USAYonana 901fruit ice creammachine.Only needfresh fruit,withoutsugar can make a deliciousand healthyice cream.,This machine is used to make ice-cream stick quickly.No need for electricity,within 7minutes you can make a dlicious ice-cream stick.It is very easy to use and carry.,第,13,单元,1,）商务会议筹备,Preparatory Work for a Conference,During the conference,Summarization,第,14,单元,1,）虹桥机场介绍,Shanghai Hongqiao International Airport,Basic Information,Passage Throughput,2007,22.6 million person-time,2008,22.9 million person-time,2009,25.1 million person-time,2010,31.2 million person-time,2011,33.1 million person-time,2012,33.8 million person-time,2013,35.6 million person-time,Terminal No.1,On November 30,2010,Terminal 1 is put into using.Terminal 1 is now used only for international flights andSpring Airlines.,Terminal No.2,On 16 March 2010,Hongqiao Airport completed a five-year 15.3-billion-yuan expansion project,which included a 3,300-meter second runway and the new Terminal 2,boosting Hongqiaos capacity to 40 million passengers a year.Terminal 2 is four times the size of Terminal 1 and houses 90 percent of all airlines at the airport.,第,15,单元,1,）鸡尾酒勾兑,Spicy Gin(,辛辣琴酒,)-5mlVodka(,伏特加,)-15mlColorless Rum(,无色兰姆酒,)-15mlTequila(,龙舌兰,)-15mlColorless Curacao(,无色柑香酒,)-10mlLemon Juice(,柠檬汁,)-30mlSyrup(,糖浆,)-1,茶匙,Coke(,可乐,)-40mlLemonPiece(,柠檬片,)-1,片,长岛冰茶,Long Island Iced Tea,天蝎宫,Scorpion,Brandy(,白兰地,)-30mlColorless Rum(,无色兰姆酒,)-45mlLemon Juice(,柠檬汁,)-20mlOrange Juice(,柳橙汁,)-20mlLime Juice(,莱姆汁,)-15mlLemon Piece(,柠檬片,)-1,片,Lime Piece(,莱姆片,)-1,片,Red Cherry(,红樱桃,)-1,粒,野莓龙舌兰,Sloe Tequila,Tequila(,龙舌兰,)-30mlWild Berry Gin(,野莓琴酒,)-15mlSmall Cucumber(,小黄瓜条,)-1,条,Lemon Juice(,柠檬汁,)-15ml,上海,Shanghai,Black Lamb(,黑色兰姆,)-1/2Anisette(,茴香酒,)-1/6Grenadine Syrup(,石榴糖浆,)-1/2tspLemon Juice9,柠檬汁）,-1/3,薄荷茱莉普,Mint Julep,Whiskey(,威士忌,)-60mlMineral Water(,矿泉水,)-30mlMintLeaf(,薄荷叶,)-3,片,Sugar(,砂糖,)-2,茶匙,20mL Green de Menthe（绿薄荷酒）、,20mL White Creme de Cacao（白可可甜酒）、20mL Fresh Cream（鲜奶油）,青草蜢（Grasshopper）,1oz Bacardi,1/2oz Malibu,1.5oz Coconut Milk,3oz Pineapple Juice,1/3oz Syrup,椰林飘香(Pina Colada),百家得,椰子酒,椰 浆,菠萝汁,糖 浆,Sprite雪碧4/5,Tequila特基拉20ML.,Lyceem蓝橙10ML,蓝颜,Memorie,Pomegranate红石榴5ML,Tonic water汤力水7/10,Lyceem蓝橙10ML,Aurum金酒20ML,赫拉 Hera,Tequila特基拉30ML.,Orange Juice橙汁至4/5,Pomegranate红石榴5ML,特基拉日出Tequila Sunrise,Thank You!,