广告介绍英语.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,广告介绍英语,广告介绍英语广告介绍英语Advertising is everywhere,it exists in many aspect of our daily lives.But in fact,in some ways it was ignored.In the eyes of many people,advertising is a negative word.What people hate most is ads exist when they look their favourite tv,so do l.,today I tell the ads,not to help ads change its bad image,but to make us find some fun things in ads.Yes,we talk about ad!Part 12,Advertising is everywhere,it exists in many aspect of our daily lives.But in fact,in some ways it was ignored.In the eyes of many people,advertising is a negative word.What people hate most is ads exist when they look their favourite tv,so do l.,today I tell the ads,not to help ads change its bad image,but to make us find some fun things in ads.,Yes,we talk about ad!,Part 1,2,肿么是广告。我了个去、,There are so many ads in our lives!,肿么是广告。我了个去、,3,1.Press advertising,报刊广告,2.Television advertising,电视广告,3.Outdoor and Transport advertising,露天广告和交通广告,4.Window and point-of-sale display,橱窗销售点陈列广告,5.Direct mail advertising,直接邮件广告,6.Exhibition and trade fairs,展览商品交易广告,7.Cinema,电影广告,Advertising Media,4,The ads I care,Creative,Creativity is the soul of advertising,Humorous,I will feel funny if the ads is witty,Obvious theme,It must tell me what it want to say,Other,Advertisement should have cultural awareness More in advertisement,5,香港整容医院的广告,Face lifting,6,The change of,贞子,hairstyle,A shampoo ad,7,Tissue,纸巾,8,high-heeled shoes,高跟鞋,9,express delivery,快递,10,super glue,强力胶,11,High definition TV,高清电视机,12,hair conditioner,护发素,13,步步高点读机,哪里不会点哪里,14,Part 2,slogan and brand,15,DISCUSSION,1.What is a slogan,？,2.Why have a slogan,？,16,1.What Is A Slogan?,Generally speaking,:,A slogan is a noun,usually repeated and persuasive that creates a memorable catch phrase,motto,or jingle,that expresses a particular aim or concept.A concept that you want to stick in your audiences mind like glue to paper.,In Business:,A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image.Its really a brief advertising slogan that is consistently displayed with your business name.,17,How many company slogans can you recall?“Got Milk?”,“Im Lovin It!”,“Just Do It”,the list goes on and on.Why?Because these slogans are unique to one brand name,they are catchy,and they are short.You too can create a memorable slogan that will implant itself in the minds of potential customers for many years to come.,why have a slogan,18,Apple Inc,.,cocagola,Ferrari,Common Slogan and brand,19,China National Petroleum Corp.,World Trade Organization,West AnHui University,20,Obey your thirst,Impossile made possile,Just do it.,The taste is great.,No business too small,no problem too big.,Connecting People.,Impossible is nothing,Oh what a feeling,Anything is possible,Sprite,Nestle,Nokia,Toyota,Canon,IBM,Nike,Adidas,LiNing,Have your fun,21,Types of Slogans,A feature,-a uniqueness or difference between a substance,product or object.Ex:Write an ebook in 7 days.,A benefit,-a result that someone receives.Remember,this saves you time or money.,A question,-thought-provoking methods.How would you like to be a millionaire in three years?,A challenge,-a dare.Ex:The Marines,We are only looking for a few good men.,A structure,-a design or collection put together for a single purpose.Ex:The Abundance Center holds all the information you will ever need to know on abundance.,22,How to make slogans,There are seven ways to make a slogan memorable:,Make it exciting,Be boastful or exaggerated,Self-referencing,Metaphorical,playful or humorous,Inspirational or uplifting,To trigger painful memories or possibilities,Use of vivid or fresh language,23,Shopping,Part 3,24,contents,Traditional shopping,Online shopping,Advantages and disadvantages,Places of shopping,C,onclusion,25,Traditional,shopping,Traditional shopping is going to shop to buy something.,Such as:buy clothes buy electric goods,buy shoes and books,I think that girls love going shopping more than boys.,26,supermarket,27,Traditional shopping,28,clothes shop,29,shopping center,30,Advantages,touch the clothes,try it,know the quality of goods,Disadvantages,people may feel tired,higher price,waste time,Traditional shopping,Discuss:What are the advantages and disadvantages of the traditional shopping?,31,with the development of the Internet and the popularizition of computer.shopping online become a commonplace,of our life.online shopping means that people can buy anything on the Internet.they can buy anything at home,in office.Online shopping has made our daily more convenient and comfortable.Today,we can learn something about it,随着互联网的发展和电脑的流行。网上购物在我们的生活中成为一种,司空见惯的事,。网上购物意味着人们可以在网上买任何东西。他们可以在家里买东西,在办公室。网上购物使我们的日常更方便和舒适。今天,我们能学到些什么,online shopping,Translating:,32,Online shopping,33,1.convinient.,2.variety,3.Able to compare product price and features(,产品特点,),Advantages,34,online shop,ping has many daily things to select,in addition,they are so cheap and good,35,1.Enjoyment of retail(,零售,)shopping lost,享受零售购物乐趣消失,2.Privacy and security issues,隐私和安全问题,Disadvantages,36,we should be careful when we input the secret code of the,credit,in case be cheated.so we should buy things on the,formal website.,37,Our views,Although online shopping is so convenient and comfortable,we should weigh the strongness and weakness.Thus,we can have a better and more security life that use of the online shopping.,conclusion,38,Thanks for your listening,39,谢谢观赏！,2020/11/5,40,