Unit-6-Advertising(课堂PPT).ppt

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,Unit 6 Advertising,21,世纪大学商务英语,1,4 Ps,Do you still remember the 4 Ps of Marketing Mix?,Advertising,2,Lead-in,We can see advertisement every minute and everywhere.Can you describe some of the advertisement that expressed you most?,What are your impressions on advertisement?,Why do people spend so much money and effort on advertising?,3,How many types of advertising can you think of?,TV commercial,Radio advertising,Online advertising,Product placements,Press advertising,Billboard advertising,4,Appreciate some advertisements in old days,5,Appreciate some advertisements in old days,6,How old is advertising?,Read a passage about the history of advertising.,7,Reading comprehension,Read the text and fill in the table.,Advertising Media,Advantages,Disadvantages,Newspaper,Television,Direct mail,Radio,Magazines,Outdoor advertising,8,Market segment(segmentation):,市场细分,A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.,市场细分是企业根据消费者需求的不同，把整个市场划分成不同的消费者群的过程。,Target market:,目标市场,Para 1:Effective advertising,salespersons visits.,Business knowledge and language,9,Prospect,1)chance of success;outlook,成功的机会,;,前景,;,前程,E.g.a prospect of recovery,复原的希望,2)a potential customer,client,or purchaser,可能的顾客,pro-(,向前）,+specere(,看）,Para 1:Effective advertising,salespersons visits.,Business knowledge and language,10,Allocate:,To set apart for a special purpose;designate,分配,n.allocation,Collocations,allocate budgets,分配预算,allocate shares,分配股份,allocate funds for,拨出经费作,之用,allocated tasks,分配工作,Para 2:All marketers face advantages and disadvantages.,Business knowledge and language,11,Tailor,n.,裁缝,vt.,缝制,调整使适合,Merchandise,n.,商品,;,货物,v.,买卖,经营,;,促进,.,的销售,推销,;,经商,merchant,商人,life span:,the average or maximum length of time an organism,a material,or an object can be expected to survive or last,有机体、物质或物体预计持续或存在的平均或最长期限,E.g.,现代医学延长了人的寿命。,Modern medicine has increased mans life span.,Para 3:Newspapers,with 25 percent discard their papers quickly.,Business knowledge and language,12,Discard,:to throw away;reject,丢弃，抛弃,e.g.History discarded him.,他被历史所抛弃。,出牌,Collocations,discard ones wife,遗弃妻子,discard old beliefs,抛弃旧信念,discard prejudices,放弃偏见,Para 3:Newspapers,with 25 percent discard their papers quickly.,Business knowledge and language,13,Impact,1)the striking of one body against another;collision,碰击，撞击,E.g.the tremendous impact of the shot,子弹的巨大冲击力,2)the effect or impression of one thing on another,影响,E.g.the impact of science,on/upon,modern development,科技对于现代发展的影响,Business knowledge and language,Para 4:Television ranks second and even schools.,14,Beam,建筑中用作水平支撑的梁，船梁，船舷,a ray or shaft of light.,光柱，光束,e.g.a beam of light,一束光线,broadcast(a message,television programme,etc),播送,e.g.The World Cup Final was beamed live from Britain to Japan.,世界杯决赛从英国向日本作了实况转播,.,Business knowledge and language,Para 4:Television ranks second and even schools.,15,Elevenfold adj.,十一倍的,;adv.,十一倍地,-fold,：,Divided into a specified number of parts:,分成几小份的,e.g.fivefold.,分成五份,Multiplied by a specified number:,倍的；增加具体数的,e.g.fiftyfold.,50,倍的,Para 6:Direct mail is the third-leading and sales mailings.,Business knowledge and language,16,Third-class:,A class of mail in the U.S.postal system including all printed matter,except newspapers and magazines,that weighs less than 16 ounces and is unsealed.,第三等；美国邮政系统中邮件的一个等级，包括除报纸和杂志以外的印刷品，重量低于,16,盎司的不封口。,Para 6:Direct mail is the third-leading and sales mailings.,Business knowledge and language,17,Account for:(,在数量方面,),占,说明,(,原因等,),E.g.,他得说明所花掉的每一分钱的用途。,Hell have to account for where every cent goes.,E.g.He was unable to account for the deficit in the firms bank balance.,他无法解释这家公司在银行结帐为什么会超支。,E.g.,英国人占澳洲移民人口的,14%,。,The British account for 14%of the immigrant population in Australia.,Para 7:With99 percent fragmented audience.,Business knowledge and language,18,Subscription:,订阅,v.subscribe,认捐,签署,订阅,同意,e.g.Do you,subscribe to,her pessimistic view of the state of the economy?,你是否赞同她对经济状况所持的悲观看法？,e.g.I,subscribed my name to,the document.,我在文件上签了名。,e.g.I,subscribed to,several magazines.,我订阅了几份杂志。,e.g.How much did you,subscribe for,?,你捐了多少,?,Para 8:Magazines account for life,and prestige.,Business knowledge and language,subscribe for,预订,订阅,;,捐款,捐助,;,认购,subscribe to,对,.,捐款,;,订阅,(,报刊,);,同意,赞成,19,Billboard,:a panel for the display of advertisements in public places,such as alongside highways or on the sides of buildings.,广告牌,;,公共场所用来张贴广告的平板，如沿公路两旁或在建筑物一侧,Para 10:Outdoor advertising,such for sale nearby.,Business knowledge and language,20,Expenditure:,the act or process of expending;outlay,支出,;,支付的行为或过程；花费,经常预算支出,above-the-line expenditure,计划外开支,Expenditure outside the plan,off-Budget expenditure,outside-the-Budget expenditure,Para 10:Outdoor advertising,such for sale nearby.,Business knowledge and language,21,Make a point:,立论,表明一种看法,着重,Mount,v.tr.to climb or ascend,攀登，登上,e.g.He mounted the horse and rode off.,他骑上马走了。,v.intr.to go upward;rise,上升,e.g.The death toll mounted(to 100).,死亡人数上升（至,100,）,.,Mount,n.,山：山峰,(Mt.),E.g.Mount Jolmo Lungma is the highest mountain in the world.,珠穆朗玛峰是世界上最高的山峰。,Para 12:There are disadvantages to outdoor in subway stations.,Business knowledge and language,22,Thank You!,23,