职通商务英语-1-unit-1.ppt

Unit 1 Business Kaleidoscope1Workinpairs.talkaboutbusinessactivitiesshowninthepicturesbelow.aThispictureshowsasceneinasupermarket.Asoneofmodernretailoutlets,thesupermarketplaysanimportantroleintheretailingbusiness.Thispictureshowsanassemblylineinacarfactory.Car-makingisoneofthemostimportantsectorsofthemanufacturingbusiness.Thispictureshowsthatahotelreceptionistisreceivingguests.Hotelreceptionisavitalpartofhotelservice.Thispictureshowsacabinattendantprovidingdrinkstopassengers.Airtransportationprovidestheserviceoftransportingpassengersand/orcargousingaircrafts,suchasairplanes.Thispictureshowsaharvestergatheringgraininthefields.Farmingreferstograingrowing,livestockraisingandhorticulture.Farmingisaprimaryindustry.Thispictureshowsabankinoperation.Bankisconcernedwiththebusinessofprovidingfinancialservicestoconsumersandbusinesses.Thispictureshowsaconstructionsite.Buildingandconstructionrefertotheprocessofaddingastructuretorealproperty.Itisasecondaryindustry.Thispictureshowsarealestateagency.Realestaterentalisconcernedwithrentingorleasingrealestateandprovidingrelatedservices.2Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingtowhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.egbakeryshoefactorytravelagencybank3Workinpairs.discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedinWal-MartStoresInc.(brandedaswalmart)isanAmericanpubliccorporationthatisengagedintheretailingbusiness.Itrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyrevenue,accordingtothe2008FortuneGlobal500.McDonaldsCorporationistheworldslargestchainofhamburgerfastfoodrestaurants.LenovoGroupLimitedisamultinationaltechnologycorporationthatdevelops,manufacturesandmarketsdesktopandlaptoppersonalcomputers,workstations,servers,storagedrivers,ITmanagementsoftwareandrelatedservices.AirChinaistheonlyairlinecompanywhichcarriesthenationalflag.AirChinatakestheresponsibilityofspecialplanetaskforChinesenationalleadersvisitingabroad,andforeignleadersandgovernmentalleadersvisitingChina,whichdemonstratestheexclusivestatusasthenationalflagcarrier.ItbecameamemberofStarAllianceinDecember2007anditleadsdomesticcounterpartsinpassengerandfreightairtransportandrelatedservices.CheryAuromobileisanautomobilemanufacturer.ItisthelargestindependentChineseautomanufacturerandoneofthefastestgrowingautomakersintheworld.HolidayInnisabrandofhotelswithintheInter-ContinentalHotelsGroupWords and expressionstertiary英英t()r美美trin.第三纪；第三修道会会员；第三级教士adj.第三的；第三位的；三代的tertiarysector第三产业部门;第三产业;tertiaryeducation高等教育，大学教育engage英英nged;en-美美nedvt.吸引，占用；使参加；雇佣；使订婚；预定vi.从事；答应Ihaveneverengagedindrugtrafficking.我从来没有从事过贩毒。Theytriedtoengagehiminconversation.他们试图使他加入谈话。Shefoundithardtoengagewithofficelife.她发现难以融入办公室生活。complicate英英kmplket美美kmplketvt.使复杂化；使恶化；使卷入Whatcomplicatestheissueistheburdenofhistory.使问题复杂化是历史的重负。Ithinkthatisbecauseweunnecessarilycomplicateit.我想这是因为我们不必要地将生活复杂化了。wholesalewholesale英英英英 hh lselse l l 美美美美 holselholsel 批发的；大规模的批发的；大规模的WarehouseclubsallowmemberstobuyWarehouseclubsallowmemberstobuygoodsatwholesaleprices.goodsatwholesaleprices.仓储式会所允许会员以批发价购买商品。仓储式会所允许会员以批发价购买商品。wholesalemarketwholesalemarket批发市场批发市场wholesalepricewholesaleprice批发价格批发价格wholesalebusinesswholesalebusiness批发业务，批发生意批发业务，批发生意wholesaletradewholesaletrade批发贸易批发贸易Hedoeswholesalebusiness,whilehisbrotherisengagedinretailbusiness.他经营批发生意，他弟弟则经营零售生意。define英英dfan美美dfanvt.定义；使明确；规定Thiswordishardtodefine.此词难下定义。attempt英英tem(p)t美美tmptn.企图，试图；攻击vt.企图，试图；尝试attempttodosomething努力.；试图.Hegaveuptheattemptindespair.他在绝望中放弃了这种尝试。inturn轮流，依次Wewillexamineeachofthesemethodsinturn.我们将按照顺序依次分析这些方法。institutional英英nsttju()n()l美美,nsttunladj.制度的；制度上的institutionalfactor制度因素;体制因素Institutionalinnovations制度创新namely英英neml美美nemliadv.也就是；即是；换句话说efficientefficient 英英英英 f f()nt()nt 美美美美 f f ntnt adj.adj.有效率的；有能力的；生效的有效率的；有能力的；生效的energyefficientenergyefficient节能节能efficientproductionefficientproduction有效生产有效生产efficientmarketefficientmarket有效市场有效市场Buthowcanwebemoreefficient?Buthowcanwebemoreefficient?可是我们怎么才能更有效率呢？可是我们怎么才能更有效率呢？charitycharity 英英英英 t t rr t t 美美美美 t t rtirti n.n.慈善；施舍；慈善团体；宽容；施舍物慈善；施舍；慈善团体；宽容；施舍物charityeventcharityevent 慈善赛慈善赛;慈善事件慈善事件;慈善活动慈善活动;慈悲赛慈悲赛charityschoolcharityschool 慈善学校慈善学校;贫民学校贫民学校charityinstitutioncharityinstitution 慈善机构慈善机构charitysalecharitysale义卖义卖 Hemadesubstantialdonationstocharity.Hemadesubstantialdonationstocharity.他做了大量的慈善捐赠。他做了大量的慈善捐赠。HerhusbandisunemployedandthefamilydependsonHerhusbandisunemployedandthefamilydependsoncharity.charity.她的丈夫失业了，全家靠救济度日。她的丈夫失业了，全家靠救济度日。minimization,mnmzenn.减到最小限度；估到最低额；轻视costminimization成本极小化;成本最小化;lossminimization损失极小化;损失最小化Wehadabouttenhourswarning,sowewereabletominimizetheeffectsoftheflood.由于在十小时前发出了警报，我们能够把水灾的破坏减至最低程度。expenditureexpenditure 英英英英 kspendkspend t t ;ekek-美美美美 kspksp ndnd t t n.n.支出，花费；经费，消费额支出，花费；经费，消费额capitalexpenditurecapitalexpenditure 资本支出资本支出;资本开支资本开支;非经常开支非经常开支;基建费用基建费用NonbusinessNonbusinessexpenditureexpenditure 营业外支出营业外支出totalexpendituretotalexpenditure 总支出总支出;总开支总开支;支出合计支出合计financialexpenditurefinancialexpenditure 财政支出财政支出AnnualexpenditureAnnualexpenditure 年度支出年度支出;raw英英r美美radj.生的；未加工的；阴冷的；刺痛的Weimportrawmaterialsandenergyandexportmainlyindustrialproducts.我们进口原材料和能源，主要出口工业产品。.apopulardishmadeofrawfish.由生鱼做的一道很受欢迎的菜肴。mining英英man美美mann.矿业；采矿miningownership采矿权.traditionalindustriessuchascoalminingandsteelmaking.像采煤和炼钢这样的传统工业。assembleassemble 英英英英 semb()lsemb()l 美美美美 ss mblmbl vtvt.集合，聚集；装配；收集集合，聚集；装配；收集vi.vi.集合，聚集集合，聚集TherewasntevenaconvenientplaceforTherewasntevenaconvenientplaceforstudentstoassemblebetweenclasses.studentstoassemblebetweenclasses.甚至没有一个学生们课间集合的方便的地方。甚至没有一个学生们课间集合的方便的地方。assemblelineassembleline作业的装配线作业的装配线 Thecaptaincalledthementoassemble.Thecaptaincalledthementoassemble.队长命令部队集合。队长命令部队集合。invisible英英nvzb()l美美nvzbladj.无形的，看不见的；Invisiblehand看不见的手;无形之手Translation1Businessreferstotheactivitiesofproducing,1Businessreferstotheactivitiesofproducing,purchasingandsellinggoodsandservices.purchasingandsellinggoodsandservices.2Thiscompanyismainlyengagedincarselling.2Thiscompanyismainlyengagedincarselling.3Areallbusinessesonlyinterestedinmakingaprofit?3Areallbusinessesonlyinterestedinmakingaprofit?4Theirproductscannotmeettheneedsofconsumers4Theirproductscannotmeettheneedsofconsumersefficiently.efficiently.5Themainbusinessofthisdepartmentisconcerned5Themainbusinessofthisdepartmentisconcernedwithafter-saleservices.withafter-saleservices.WritingDearMr.RichardJohnson,DearMr.RichardJohnson,WethandyouforyourinquiryaboutnextyearsWethandyouforyourinquiryaboutnextyearsModernHomesExhibition.ModernHomesExhibition.WearepleasedtosendyouacopyoftheprospectusWearepleasedtosendyouacopyoftheprospectuswiththisletter.Ifyouneedanyadditionalinformation,withthisletter.Ifyouneedanyadditionalinformation,justletusknow.Wewillbehappytohelpyouinanyjustletusknow.Wewillbehappytohelpyouinanywaywecan.waywecan.WelookforwardtothepleasureofdoingbusinesswithWelookforwardtothepleasureofdoingbusinesswithyou.you.TrulyTrulyyours,yours,LingPengLingPeng