大学体验英语视听说教程4三单元后答案.pptx

UNIT 3Copyright 第1页/共65页Intellectual property has the shelf life of a banana.Bill Gates 第2页/共65页Background InformationUnit OverviewLesson 1Lesson 2Supplementary ReadingAgendaHome listening第3页/共65页 Copyright is a legal term describing rights given to creators for their literary and artistic works.Nowadays in the digital age,the digital technology and digital communications networks such as the Internet and personal computers have raised challenging issues for copyright protection due to the ease of reproduction,dissemination and storage of copyrighted creative works.In this unit,the status quo of phenomena associated with copyright such as movie and book piracy will be presented,various factors contributing to the phenomena will be discussed,and potential solutions to the copyright infringement problem will be considered.Students will acquire a better and more thorough understanding about copyright protection through various listening,watching,reading and speaking activities.They will also conduct reallife learning projects like surveying college students awareness of copyright and debating on“Movie Piracy Sentence:Does the Punishment Fit the Crime”with their peers to put what they have learned in class into use.Unit Overview第4页/共65页Background Information Copyright is a legal term describing rights given to creators for their literary and artistic works.It begins at the moment of creation when the work of authorship is fixed in a tangible medium.The three elements for copyright ownership and protection are creativity,originality and fixation.Copyright owners hold the exclusive right to use or authorize others to use their literary or artistic works on agreed terms.Literary works include novels,poems,plays,reference works,newspapers and computer programs;databases;films,musical compositions,and choreography,while artistic works cover paintings,drawings,photographs and sculpture;architecture;advertisements,maps and technical drawings.The use of those works can be in the form of reproduction,public performance,recordings,broadcasting and translation or adaptation.第5页/共65页 Copyright protection includes both economic rights and moral rights.Copyright owners enjoy economic rights with a time limit of 50 years after the creators death according to the relevant WIPO(World Intellectual Property Organization)treaties.Such a limit enables both creators and their heirs to benefit financially for a reasonable period of time.Moral rights,on the other hand,involve the right to claim authorship of a work,and the right to oppose changes to it that could harm the creators reputation.第6页/共65页 The primary purpose of copyright law is not so much to protect the interests of the authors/creators,but rather to promote the progress of science and the useful arts that is knowledge.To accomplish this purpose,copyright ownership encourages authors/creators in their efforts by granting them a temporary monopoly or ownership of exclusive rights for a specified length of time so that their works can be disseminated without fear of unauthorized copying or piracy.This in turn helps increase access to and enhances the enjoyment of culture,knowledge,and entertainment all over the world.The field of copyright and related rights has expanded enormously with the technological progress of the last several decades.Dissemination of works via the Internet is but the latest development which raises new questions concerning copyright.WIPO is deeply involved in the ongoing international debate to shape new standards for copyright protection in cyberspace and setting down international norms aimed at preventing unauthorized access to and use of creative works on the Internet or other digital networks.第7页/共65页Lesson OneLead-inAudio studioVideo studioSpeaking workshopProject bulletin 第8页/共65页Lead-inTask 1Task 2Task 3第9页/共65页Task 1 Describing the PictureDescribethepicturesfirstandthendiscusswhetherGoojjehasinfringedonthecopyrightofGoogleandthereasonsbehindsuchanaction.第10页/共65页Task 2 Reflecting on the Reading 1.What is copyright?Read through the Read through the Supplementary Reading Supplementary Reading passage on page passage on page 131,and answer the following questions.131,and answer the following questions.Answer:Three requirements must be met,i.e.fixation,originality and minimal creativity.Answer:Copyright is a legal term describing rights given to creators for their literary and artistic works./Copyright is protection provided by law to the authors/creators of“original works of authorship”expressed in any tangible medium.2.What requirements must be met so that copyright ownership and protection is available?第11页/共65页3.According to the relevant WIPO treaties,how long do the economic rights of copyright last?Answer:50 years after the creators death.4.What is the purpose of protecting copyright?Answer:The main purpose is to help increase access to and enhance the enjoyment of culture,knowledge and entertainment all over the world.5.What is the latest development that has raised new questions concerning copyright?Answer:Dissemination of works via the Internet.第12页/共65页Task 3 Expanding Your Vocabulary A.to make sth.stronger or to make policies,regulations,or punishments firmer or stricter B.the act of committing money or capital in order to gain a financial return C.the illegal copying of things such as books,video tapes,computer programs and so on D.the legal right granted to an author,a composer,a playwright,a publisher,or a distributor to exclusive publication,production,sale,or distribution of a literary,musical,dramatic,or artistic work E.made to look valuable or genuine,usually in order to deceive people F.to prevent or discourage from acting,as by means of fear or doubt Readthroughthewordsintheleft-handcolumn,andmatcheachReadthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.ofthemwiththeappropriatemeaningintheright-handcolumn.1.copyright 2.deter 3.toughen 4.piracy 5.fake 6.investment第13页/共65页Audio StudioWord BankWord Bank1.blockbuster1.blockbuster 流行佳作，受到广泛普及和销售量巨大的事物流行佳作，受到广泛普及和销售量巨大的事物流行佳作，受到广泛普及和销售量巨大的事物流行佳作，受到广泛普及和销售量巨大的事物2.renaissance2.renaissance 复兴复兴复兴复兴,复活复活复活复活3.partially3.partially部分地部分地部分地部分地4.camcorder4.camcorder可携式摄像机可携式摄像机可携式摄像机可携式摄像机5.deterrent5.deterrent威慑威慑威慑威慑6.shelve6.shelve 置于架上置于架上置于架上置于架上7.pirate7.pirate 侵犯版权者；非法翻印，非法仿制侵犯版权者；非法翻印，非法仿制侵犯版权者；非法翻印，非法仿制侵犯版权者；非法翻印，非法仿制8.speculate8.speculate推测，思考推测，思考推测，思考推测，思考9.availability9.availability可用性可用性可用性可用性10.devious10.devious犯错误的，步入歧途的犯错误的，步入歧途的犯错误的，步入歧途的犯错误的，步入歧途的11.alternative11.alternative 存在于传统或现存体制系统以外的存在于传统或现存体制系统以外的存在于传统或现存体制系统以外的存在于传统或现存体制系统以外的12.exclusive12.exclusive独占的独占的独占的独占的13.stringent13.stringent严厉的，严格的严厉的，严格的严厉的，严格的严厉的，严格的14.sneak 14.sneak 偷偷摸摸地做偷偷摸摸地做偷偷摸摸地做偷偷摸摸地做15.duplicate15.duplicate复制复制复制复制Task 1Task 2第14页/共65页Audio Task 1 Identifying the Gist 1.What do you know about Avatar in terms of piracy?A)Large amounts of pirated copies of the movie have been shelved before its China release.B)Peoplecannotrecordthe3DAvatarincinemassopiracyofithasbeendeterred.C)Whetherthemovieisin3Dformatcontributesalottothepiracyofit.2.What can we draw from the report about the solution to piracy of movies?A)3Dmoviescanslowpiracyinthefilmingindustrythankstoitshightechnology.B)Neither the Chinese government nor the U.S.filming industry knows what to do.C)NocooperationhasbeenachievedbetweentheChineseandU.S.filmingindustry.Listentotheaudioclip,andchoosetherightanswerstoListentotheaudioclip,andchoosetherightanswerstothequestions.thequestions.第15页/共65页Audio Task 2 Checking the Facts 1.Has the 3D format _ the amount of movie piracy as Hollywood hopes?2.While this makes the process of filming movies inside the theatre much more difficult,those with knowledge of video equipment can _.3.China has roughly 200 mainland theatres _ _.4.There are hundreds of people with industry“ins”willing to _ for big bucks.5.Theyre snuck out of the studios,sent overseas,_ and then sold on the streets.ListenListentotothetheaudioaudioclipclipagainagainandandfillfillininthetheblanksblanksaccordingaccordingtotowhatwhat youyou havehave heard.heard.RepeatRepeat thethe sentencessentences afterafter youyou pletedthem.ScriptScriptcut down onpass along exclusive copies of the filmequipped to showget around the 3D deterrentduplicated a million times3D films第16页/共65页TherecentblockbusterAvatarisoneamongastringofnewmoviestocomeoutduringaperiodbeingcalledthe“3Drenaissance”.Buthasthe3DformatcutdownontheamountofmoviepiracyasHollywoodhopes?Itdoesntlooklikeit.“WhileHollywoodclaims3Dmovieswillslowpiracy,theyareonlypartiallyright,”saidChrisChinnock,presidentofaU.S.-basedmarketingresearchandconsultingfirm.Hesaidifpiratestrytousearegularvideocamcordertorecord3Dfilms,itwouldresultintheimagescomingbackindouble.However,thosewithknowledgeofvideoequipmentcangetaroundthe3Ddeterrent,hesaid.Chinnocksassessmentseemstoholdtrue.MorethanaweekbeforeAvatarwassetforitsChinarelease,copiesofitwereshelvedinpiratedDVDshopsthroughoutBeijing.Healsospeculatedthatthelackofimpactonthepiratemarketmightbebecausethefilmwasalsoreleasedin2D.Theproblemwithreleasingafilmstrictlyin3Disthatmanytheaters,inboththeU.S.andChina,arenotequippedtohandlethenewtechnology.Chinahasroughly200mainlandtheatersequippedtoshow3Dfilms.Lessavailabilityformovie-goersmeansmoredeviousmindsfindingalternativewaystowatchblockbusters.HurvitzoftheforeigncounselforintellectualpropertylawfirmKangxinPartnersPCpointedoutthatwhilefilminginthecinemaisoneofthebiggestandeasiestwaystocontributetopiratedfilms,therearehundredsofpeoplewithindustryinswillingtopassalongexclusivecopiesofthefilmforbigbucks.Stilltheproblempersistsand,whilestringentlawsareinplace,neithertheChinesegovernmentnortheU.S.filmingindustryknowswhattodo.“Theyresnuckoutofthestudios,sentoverseas,duplicatedamilliontimesandthensoldonthestreets,”Hurvitzsaid.Script第17页/共65页Video StudioWord BankWord Bank10.agenda 10.agenda 议事日程议事日程议事日程议事日程11.forthwith 11.forthwith 立刻，即刻立刻，即刻立刻，即刻立刻，即刻12.thrive 12.thrive 繁荣繁荣繁荣繁荣13.file 13.file 提起申请提起申请提起申请提起申请14.disguise 14.disguise 假扮，化妆假扮，化妆假扮，化妆假扮，化妆15.mount 15.mount 增长增长增长增长16.manufacturer 16.manufacturer 制造商制造商制造商制造商17.set 17.set 有准备的，决定的有准备的，决定的有准备的，决定的有准备的，决定的18.toughen 18.toughen 使更严格使更严格使更严格使更严格 Task 1Task 2Task 31.represent 1.represent 代表代表代表代表2.informer 2.informer 告密者告密者告密者告密者3.raid 3.raid 突然搜索突然搜索突然搜索突然搜索4.rampant 4.rampant 猖獗的猖獗的猖獗的猖獗的5.pump 5.pump 注入注入注入注入6.legitimate 6.legitimate 合法的，合理的合法的，合理的合法的，合理的合法的，合理的7.client 7.client 客户客户客户客户,委托人委托人委托人委托人8.fuel 8.fuel 激起激起激起激起9.burner 9.burner 火炉，火口火炉，火口火炉，火口火炉，火口第18页/共65页Video Task 1 Matching&Predicting1.TheMotionPictureAssociationofAmerica,whichrepresentsHollywoodsmajorstudios,has_150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.2.Bysomeestimates,legitimatesales_barelyhalfofallthemoviesandmusicavailableinTaiwan.3.Thesecriminalorganizationshavegunsandknives.Ifyou_,youcouldbeattacked.4.TheUSgovernment,whichhasplacedTaiwanonacopyrightpiracywatchlist,hasalso_thepressure.5.Piracyisnotsomethingwecan_overnight,wehavetodoitgradually.Completethefollowingstatementswiththephrasesgivenbelow.PredictCompletethefollowingstatementswiththephrasesgivenbelow.Predictwhatwillbetalkedaboutinthevideo.Thencheckyouranswersafterwhatwillbetalkedaboutinthevideo.Thencheckyouranswersafterwatchingthevideoclip.watchingthevideoclip.get in ones way get in ones way step up step up wipe outwipe output asideput asideaccount foraccount for put asideaccount forstepped upget in their waywipe out第19页/共65页Video Task 2 Checking Your ComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary 1.The Motion Picture Association of America has put aside 150,000 yuan RMB to reward informers whose tips lead to raids on DVD factories in Asia.C:The Motion Picture Association of America has put aside 150,000 US dollars to reward informers whose tips lead to raids on DVD factories in Asia.2.As Mike Chanoi reports in this weeks“Look at the Business of Film”,movie piracy still runs rampant in America.C:As Mike Chanoi reports in this weeks“Look at the Business of Film”,movie piracy still runs rampant in Asia.3.Taiwan has become one of Asias leading centers of CD and DVD manufacturing.C:Taiwan has become one of Asias leading centers of copyright piracy.4.A huge underground trade is fueled by organized crime,ineffective government and a public with no awareness of copyright protection.C:A huge underground trade fueled by organized crime,ineffective government and a public more interested in cheap products than legal ones.5.“We work hard to shoot a film,but it doesnt sell because the quality is not as good as expected.”C:“We work hard to shoot a film,but it doesnt sell because the pirates get there first.”第20页/共65页Video Task 2 Checking Your ComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary 1.The Motion Picture Association of America has put aside 150,000 yuan RMB to reward informers whose tips lead to raids on DVD factories in Asia.Correction:The Motion Picture Association of America has put aside 150,000 US dollars to reward informers whose tips lead to raids on DVD factories in Asia.2.As Mike Chanoi reports in this weeks“Look at the Business of Film”,movie piracy still runs rampant in America.Correction:As Mike Chanoi reports in this weeks“Look at the Business of Film”,movie piracy still runs rampant in Asia.3.Taiwan has become one of Asias leading centers of CD and DVD manufacturing.Correction:Taiwan has become one of Asias leading centers of copyright piracy.4.A huge underground trade is fueled by organized crime,ineffective government and a public with no awareness of copyright protection.Correction:A huge underground trade fueled by organized crime,ineffective government and a public more interested in cheap products than legal ones.5.“We work hard to shoot a film,but it doesnt sell because the quality is not as good as expected.”Correction:“We work hard to shoot a film,but it doesnt sell because the pirates get there first.”第21页/共65页Video Task 3 Checking Your Comprehension WatchWatchthisthispartpartofofthethevideovideoclipclipandandansweranswerthethefollowingfollowingquestions.questions.ScriptScript1.Among the movies and music available in Taiwan,how much do legitimate sales account for?2.How much is the loss just for American Entertainment companies?3.What will a lot of companies do if the issue is not solved?4.What is part of the reason why the trade of pirated products thrives in Taiwan?5.What have top Asian movie and music stars done concerning piracy?Answer:Barely half.Answer:Over 750 million dollars a year.Answer:They will reexamine their investments in Taiwan.Answer:Because under Taiwan law,piracy is not considered a“public crime”.Answer:They have marched to demand action.第22页/共65页ScriptScript AnchorTheMotionPictureAssociationofAmerica,whichrepresentsHollywoodsmajorstudios,hasputaside150,000USdollarstorewa