跨文化交际基础英文版课件整本书电子教案全套教学教程教材课件.ppt

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Chapter 1 Culture and Intercultural Communication,跨文化基础,CHAPTER 1,To know anothers language and not his culture is a very way to make a fluent fool of ones self.,Winston Brembeck,Our most basic common link is that we all inhabit this planet.,John F.Kennedy,LEARNING OBJECTIVES,To understand,the definition of culture and intercultural communication,To learn,to describe the development of intercultural communication,To comprehend,the importance of intercultural communication,To learn,useful words and expressions about intercultural communication,4,1,Key Terms,2,3,4,Reading,Movie,Exercise,CONTENTS,5,Lead-in,CHAPTER 1,1,Lead-in,Lead-in,Lead-in,CHAPTER 1,2,Key Terms,Key Terms,Culture,Traits of Culture,Layers of Culture,Macro-/Micro-Culture,Subculture,Organizational Culture,National Culture,Corporate Culture,Counter Culture,Key Terms,Regional Culture,Team Culture,Cultural Universals,Cultural Mainstream,Acculturation,Assimilation,Euphemism,Self-awareness,Affective Competences,Key Terms,Behavioural Competences,Cognitive competences,Model of Intercultural Communication,Perceptual Context,Socio-Relational Context,Cultural Assumption,Culture-general Approach,Culture-specific Approach,Paralanguage,Key Terms,Kinesics,Verbal Communication,Non-Verbal communication,Communication of Two-way Process,Encoding Message,Decoding Message,Ethnocentrism,CHAPTER 1,3,Reading,Reading,Culture:A Geographical Perspective,Adapted from Charles A.Heatwole,Ph.D.(Department of Geography,Hunter College),Source:www.p12.nysed.gov/ciai/socst/grade3/geograph.html,CHAPTER 1,4,Movie,Movie,Its 1994 in Long Beach,California.IdealisticErin Gruwellis just starting her first teaching job.Erin is unprepared for the nature of her classroom,whose students live by generations of strict moral codes of protecting their own at all cost.Many are in gangs and almost all know somebody that has been killed by gang violence.The Latinos hate the Cambodians who hate the blacks and so on.,Freedom Writers,Movie,Trailer,Freedom Writers,I Have a Dream,CHAPTER 1,5,Exercise,Exercise,Case Study,Group Discussion,YES/NO,Chinese Poem,Exercise,1.A case study on project deadlines,the Indian yes and high-context versus low-context communication.,Rebecca works with United Technologies,a,Chicago based company.She is talking on the,phone to Abhinav,the manager of one of United,Technologies vendors for customer service,outsourcing.,Exercise,Exercise,Exercise,Reflection,Did Abhinav agree to the initial timeline requested by Rebecca?,What might Rebecca be thinking about Abhinav?,What might Abhinav be thinking about Rebecca?,How will this incident affect their future interactions?,Exercise,2.Group Work:Discuss the following questions with your partners.,1)What does intercultural communication mean to you?,2)Give examples to illustrate different types of intercultural communication.,3)What features does intercultural communication have as a phenomenon?,4)Why does intercultural awareness play a crucial role in the process of intercultural communication?,5)What is intuitive competence?How does it affect intercultural communication?,Exercise,6)Please find a Chinese equivalent to the English word“intercultural communication”.Tick the item that you think can be a candidate.,跨文化交际,跨文化传播,跨文化交流,跨文化沟通,跨文化传理,文化差异交流,Exercise,7)Please discuss about significance of body language and its cultural differences.,Exercise,3.,You will be invited to discover the scope of intercultural communication by yourself.Please label the following situations that you think as instances of intercultural communication.,Exercise,Exercise,4.Study the following Chinese poem by Su Shi and try to tell the messages you can find from an intercultural communication perspective.,题西林壁,苏轼,横看成岭侧成峰，,远近高低各不同。,不识庐山真面目，,只缘身在此山中。,Chapter 2,Theories and Research on Intercultural Communication,CHAPTER 2,A nations culture resides in the hearts and in the soul of its people.,Mahatma Gandhi,A people without the knowledge of their past history,origin and culture is like a tree without roots.,Marcus Garvey,LEARNING OBJECTIVES,To understand,the chronological development of Intercultural Communication study.,To learn,the influential IC scholars and theories.,EDWARD T.HALL;KLUCHHOHN;,GEERT HOFSTEDE;FONS TROMPENAARS;,TRIANDS;SHALOM H.SCHWARTZ,To comprehend,the application of these theories.,CONTENTS,1,Lead-in,Key Terms,Reading,Movie,Exercise,2,3,4,5,CHAPTER 2,1,Lead-in,Lead-in,Lead-in,Gudykunst&Kims Model of IC Comm,Cultural,Sociocultural,Psychocultural,Environmental Influences,Sending,Receiving,Samovar&Porters Model of IC Comm,Martin&Nakayamas Dialectical Approach to IC Comm,Cultural Individual,Personal Social-Contextual,Differences Similarities,Static Dynamic,Present-future History-past,Privilege Disadvantage,Neulieps Contextual Model,CHAPTER 2,2,Key Terms,Key Terms,Low-context culture,High-context culture,Values orientation theory,Five Basic Types of Problem and Three possible responses,(,suggested by Florence Kluckhohn and Fred Strodtbeck),National Value Dimensions,V,alue dimension of identity,Key Terms,Individualism,Collectivism,Individualist culture,Collectivist culture,Power distance(PD),Value dimension of gender,Masculine culture,Feminine culture,Key Terms,Uncertainty Avoidance,High uncertainty avoidance culture,Low uncertainty avoidance culture,Long-Term Orientation(LTO),Time Value Dimension,Long-term orientation culture,Short-term Orientation culture,Indulgence versus Restraint(IVR),Key Terms,Minkovs World Values Survey,Schwartz Value Survey(SVS),Hedonism in the Multidimensional Scaling Smallest Space Analysis,Gelfands“tight vs.loose”,Monumentalism,Flexumility,GLOBE dimensions,Key Terms,Fons Trompenaarss Seven Value Dimensions of Culture Model,Universalism/Particularism,Individualism/Collectivism,Neutral/Affective,Specific/Diffuse,Achievement/Ascription,Past,Present,Future,Sequential/Synchronous,Key Terms,Internal/External,Triandiss Cultural Dimensions,Four attributes of individualismcollectivism,Horizontal individualist(HI),Vertical individualist(VI),Horizontal collectivist(HC),Vertical collectivist(VC),Schwartz Universal Values Orientations,Key Terms,Schwartz Value Inventory,Achievement,Hedonism,Stimulation,Self-direction,Universalism,Benevolence,Tradition,Conformity,Security,CHAPTER 2,3,Reading,Reading,SOURCE:,Communication Theoryin China:,Thirty YearsReview,Reading,A Test of the Validity of Hofstedes Cultural Framework,by Jeffrey Blodgett,North Carolina A,Aysen Bakir,Illinois State University;Gregory Rose,University of Washington,Tacoma,USA,Reading,Cultural Differences in Decision Making in Project Teams,The Authors:,Ralf Mller,Ume School of Business,Malm,Sweden,Konrad Spang,Faculty for Project Management,University of,Kassel,Kassel,Germany,Sinan Ozcan,Faculty for Project Management,University of Kassel,Kassel,Germany,Purpose:,to report on research in cultural differences in decision-making,styles in project teams composed of team members from different,nationalities;differences in decision making in mainly German,teams vs mainly Swedish teams was assessed.,Reading,Universals in the content and structure of values:Theoretical advances and empirical tests in 20 countries.,Schwartz,S.H.(1992).,Advances in Experimental Social Psychology,M.Zanna,San Diego:Academic Press,Reading,Schwartz,S.H.(1994).,Beyond individualism/collectivism:New dimensions of values.,Individualism and Collectivism:Theory Application and Methods.,U.Kim,H.C.Triandis,C.Kagitcibasi,S.C.Choi and G.Yoon,Newbury,Reading,Individualist and Collectivist Orientations across Occupational Groups,BY Anjali Ghosh,Psychology Research Unit,Indian Statistical Institute,Calcutta,India,Reading,The Role of Horizontal and Vertical Individualism and Collectivism in Online,Consumers Response toward Persuasive Communication on the Web,BY,Wei-Na Lee,Sejung Marina Choi,Department of Advertising,The University of Texas at Austin,Reading,by,Tanya Robertson,Demand Media,Business Lunch With Another Culture,Reading,by,BY HE FENG,Culture Is Potent Ingredient in Overseas Acquisitions,CHAPTER 2,4,Movie,Movie,Stupeur et tremblements(2003),A Belgian woman looks back on her year at a Japanese corporation in Tokyo in 1990.She is Amlie,born in Japan,living there until age 5.After college graduation,she returns with a one-year contract as an interpreter.The vice president and section leader,both men,are boors,but her immediate supervisor,Ms.Mori,is beautiful and trustworthy.Amlies downfall begins when she speaks perfect Japanese to clients.She compounds her failure by writing an excellent report for an enterprising colleague.The person she least expects to stab her in the back exposes her work.Thus begins her humiliations.What can become of her and of her relationship with Ms.Mori and with Japan?,Movie,Stupeur et tremblements(2003),CHAPTER 2,5,Exercise,Exercise,1.Group Work,(four assignments),2.Case Study,(two cases),3.Reading Comprehension,Exercise,1.1,Interview somebody who has spent time in a country with a dominant culture different from home.,Obtain some examples of things that he or she observed which,if done back home,would have,been interpreted differently than they were in that culture.Did he overlook the behavior?Obtain,some examples of things that he did in the different culture that he would not have done at home because it would have been inappropriate.,Exercise,1.2 In groups,discuss the question:,Why would intercultural communication be more difficult than communication between people from the same culture?List as many reasons as you can think of,stating each as an answer to the question.,Exercise,1.3 Form groups of three or four.,First share with your group m embers whatever you have had in communication events that can be considered as intercultural.Then discuss the following cases of communication and decide to what extent they are intercultural.,Exercise,Communication between,a Chinese and an American,a Canadian and a South African,a male and a female,a father and a son,a first-generation Chinese American and,a third-generation one,Exercise,1.4 Movie Review,Please summarize the presentation of Fons Trompenaars,Exercise,2.1 Analyze the following cases with your partner.,Case Study 1,The following is a conversation between a Chinese tourist guide Xiao Lin and a British visitor Peter.,Xiao Lin(tourist guide):,You must be very tired.,Youre old,Peter(British visitor):,Oh,Im NOT old,and Im,NOT tired.,Exercise,Case Study 2,The following is an email written by Chinese students to their Australian professor.,Dear Teacher,Its my honor to be with you for the whole semester.We have learned a lot from you.We are deeply impressed by your knowledge and kindness.Thank you for your hard work.We will remember you forever.,Your students,Exercise,3.Reading Comprehension,The Era of Intercultural Communication,Reflection,In what way is the plaque on Pioneer 10 related to,intercultural communication?,2.How does intercultural communication differ from communication within the same culture?,3.Why does Hall maintain that“culture is communication”and,“,communication is culture”?Can you give some examples to illustrate this?,4.For what reasons is intercultural communication important to,people living in the global village?,Exercise,The Importance of Training Intercultural Communication Awareness,Exercise,1.Pair Work:Discuss the following questions with your partner.,1)What does intercultural communication mean to you?,2)Give examples to illustrate different types of intercultural,communication.,3)What features does intercultural communication have as,a phenomenon?,4)Why does intercultural awareness play a crucial role in,the process of intercultural communication?,5)What is intuitive competence?How does it affect,intercultural communication?,Exercise,2.Solo Work:Tell whether the following statements are true or false according to the knowledge you learned and why.,1)The terms“intercultural”and“international”can be used interchangeably.(),2)International communication takes place between groups like African Americans and Latin Americans.(),3)As a phenomenon,intercultural communication has existed for thousands of years.(),4)All people of the same nationality will have the same culture.(),Exercise,5)Intercultural communication happens only when we meet face-to-face with foreigners.(),6)Due to the improvements in transportation and communication technology,intercultural communication has increased rapidly.(),7)Cultural mistakes are more serious than linguistic mistakes.(),8)Language competence is not enough for successful intercultural communication.(),9)Ones actions are totally independent of his/her culture.(),10)In intercultural communication,ones intuitive competence may lead to miscommunication.(),Chapter 3,Intercultural Business Communication,跨文化基础,CHAPTER 3,Preservation of ones own culture does not require contempt or disrespect for other cultures,.,Cesar Chavez,Learning a foreign language,and the culture that goes with it,is one of the most useful things we can do to broaden the empathy and imaginative sympathy and cultural outlook of children.,Michael Gove,LEARNING OBJECTIVES,To understand,the definitions of International Business,International Business Communication.,To learn About,International Business Etiquettes in leading Chinese business partners,and Relationship between Cultural Differences and International Business,To comprehend,the Impact of Culture on International Business and Importance of Cultural Sensitivity in Business Dealings.,To Familiarize yourself with,Culture&Subculture in Business and How to Overcome Intercultural Communication in Business,CONTENTS,1,Lead-in,Key Terms,Reading,Movie,Exercise,2,3,4,5,CHAPTER 3,1,Lead-in,Lead-in,Lead-in,CHAPTER 3,2,Key Terms,Key Terms,International Business,International Business Communication,Organizational Culture,International Business Etiquette,Cultural Diversity,Cultural Empathy,Body Language,Time-cultures,Key Terms,Seniority,Meritocracy and Decision-Making,Cultural Sensitivity,One-On-One Cultural Sensitivity,Cultural Consideration,Intercultural Business Communication,Barriers,Presentation Styles,Unwritten Social Norms,Key Terms,Business Communication Style,Business Meeting and Teamwork,Building Business Relationship,Business,Dress Code,Business,Gender Roles,Chinese Business Practices,Culture and,Etiquette,Business,Culture in Latin Aemrica,Key Terms,Mission Statement,Deliberate Role Modeling,Business,Culture in Japan,Business,Culture in France,Business,Culture in t