创意阅读第三册答案.doc

Unit 1
Understanding the text
Part A
1. Most voice-over artists work in advertising. They provide the voice for the images used to sell a product.
2. They must have a good voice and be good actors. They must be able to modulate their voice.
3. The pay can be good but it is not easy to find work.
4. It’s finding work. You do not become famous even your voice is good. Nobody knows what a voice-over artist is or what he does. You have to strike a balance between finding work and over-exposing your voice.
Part C

1

Ø Male or female? The voice must create the correct mood for the product.
Ø The way the message is delivered is important (stress , intonation )
2

Ø Find a message that is relevant to every audience, which everybody can understand.
Ø Make sure the translation is good.
3

Ø You must have the ability to control your voice.
Ø You must be confident in front of the microphone.
4

Ø It’s good money.
Ø It gives you self-satisfaction-------your voice is well known.
5

Ø It’s difficulty to find work.
Ø You don’t get well known
Ø Nobody knows what you do.

Developing your skill
Part A

This is because

For example

To start with

Then

To illustrate this point more clearly

For instance

On the other hand

Apart from

Also

Interestingly enough

What I mean is

And because

1

A brief summery of what has gone before
2

A contrary viewpoint, different from what has gone before
3

Followed by what the worst possible situation
4

A situation which is even worse than the one which has been described before
5

Giving you another point of view
6

Followed by a statement that is surprising, unexpected
7

Followed by a kind of conclusion
8

Introducing a different subject
9

Perhaps a summery of the arguments which have gone before and a conclusion drawn from them
10

Another way of expressing the say thing

11 8 3 6 5 10 7 9 2 1 4

Extending your vocabulary
Part A

Absolutely / definitely (certainly)

Unexpectedly( unsurprisingly)

Intriguingly / remarkably (interestingly)

Almost certainly / most likely (probably)

Fortunately (luckily )

Unfortunately/ regrettably (unluckily)

Undoubtedly / without a doubt

Unit 2
Understanding the text
Part A

1m
2e
3i
4j
5g
14f
10a
9l
6h
7d
8b
11n
12c
13k

Part B
1

Ø Capulet vs. Montagues; history of enmity
Ø Romeo and Juliet fall in love and in trying to come together they die tragically.
2

Ø Romeo , Juliet , Tybalt , (Mercutio)
3

Ø Enmity between families
Ø Character of Tybalt
Ø Romeo did not get the message
Ø Strength of love between Romeo and Juliet
4

Ø Party
Ø Tybalt’s provocation Mercutio and Romeo followed by fight
Ø Romeo’s reaction
Ø Prince’s decision to banish Romeo
Ø The message
5

Ø Tybalt’s provocation of Mercutio and Romeo
6

Ø Romeo mistakenly thinks that Juliet is dead and so kills himself ; Juliet sees that he is dead and kills herself.

Part C

Ø Love is strong
Ø Some people are full of hatred
Ø Pride is a dangerous emotion

Ø You can’t control everything
Ø The peaceful approach is not always the best
Ø The path of love is not always easy
Ø Things are not always as they appear
Ø Deception can be very dangerous

Developing your skills
Part A

a) Italians
b) Italians

c)Tybalt
d)Romeo
e)Tybalt
f) Romeo
g) Romeo
h) Romeo

i)Father Laurence
j)Romeo
k)Juliet
l)Romeo and Juliet

Part B

Romeo and Juliet
Capulet family holding a party

Everyone
Having a good time

Unit 3

Understanding the text
Part A
1.b)
2. The tone and style of the text, especially the rhetorical questions;
the last paragraph;
the constant use of the word “offers”;
3. They are asked by a potential customer of the health club except the last one, which is asked by the health club.
4.Can anybody do it?

Part B
1. People are more a ware of the importance of keeping their body healthy, but this is not easy, so gym clubs are becoming popular.
2. It is an exercise system used by some famous people, which is safe and makes you healthy and fit.
3. “Can anyone do it?”
Yes, because there are many different options, which are designed to suit each individual
4. Apart from the regular fitness and exercise lessons, we offer other, slightly different options.
5. The fact that our approach is based on the needs of each individual.
6. Your first class is free, so contact us now.

Developing your skills
l When will mankind realize that enough is enough? Will mankind ever realize that the planet cannot support an infinite number of people?(a)
l Have you ever seen anybody walking around with his head under his arm? Do you ever lie awake at night and hear strange noises coming from empty rooms?(b)
l Have you ever stopped in the middle of a sentence because you couldn’t find a word?
Did you ever wish that you knew every word in existence?(b)
l Do you sometimes wish that you could buy anything that you wanted? Do you sometimes see something and just wish that you had enough money to buy it?(d)
l Do you ever feel tired at the end of the day and think that there is something wrong with you? Don’t you wish that you had more energy to do the things you really want to do?(b)
l Has it come to your attention that there are more natural disasters happening in the world lately? Have you ever asked yourself why there are```?(c)

Unit 4

Understanding the text
Part A
a. the oldest university in the world (which is one of the oldest universities in the world)
b. twelfth (thirteenth)
c. each specializes in a particular subject (none of them specialize in a particular subject)
d. and 90% of them come from public schools (and 90% of them used to come from public school)
e. Littlewood Pools (the managing director of Littlewood Pools
f. bikes (cars)
g. female (all)
h. the dons are not allowed to walk on the grass ( only the dons are allowed to walk on the grass)

Part B
Past: Selection based not only on the entrance examination.
Large percentage of public school students
Students offered places because they were good at sports
Sports teams were better
Donations came from the church.
Present: Selections based on A levels and interview
More places for students from state schools
Students accepted on academic merit only
Sports teams are not so good as they used to be.

Developing your skills
Part A

Why’s

Ok ; tricky one this Tom!

are they?

have a clue !

get

wind up

Part B

n information about exams
n day-to-day life, lectures, lessons, etc.
n no negative information, such as how hard the work is, how expensive it is, etc.
n numbers of students per college, accommodation details
In general, the writer is interested in describing the better aspects of Cambridge University, to make it interesting to Tom(and to the general readers). This information is conveyed in a conversation between family members, and so is informal; this register excludes a lot of formal information , which is therefore not available in the text. Besides, “Uncle Dave”, who gives a lot of the information, has fond memories of being at the university, so his stories are all positive.
Extending your vocabulary
Part A
read gown formal hall dean dons
Part B
Studying
Cambridge
University
headteaher;
public examinations;
examination result
the river cam;
the spire of Great Saint
Mary’s;
trinity
college:
faculty;
graduate

Part C:
c e b a f d

Unit 5
Understanding the text
Part A

√

√

√

√

√

√

√

√

√

√

Part B

Ø e.g. use the appropriate tone and style
Ø focus on the reader
Ø make the reader like you
Ø simply highlight facts about your qualifications or skills and let the reader interpret what that says about your abilities

Ø present your personal information and tailor it to the specific post for which you are applying
Ø analyze carefully your own interests, skills and experience before writing
Ø draw the employer’s attention to your strengths
Ø demonstrate to the employer how your qualities and qualifications are directly related to the post being advertised
Ø modify each resume to cater for the requirements of each post
Ø highlight important and relevant information

Ø answer and ask the questions that present yourself in the best light
Ø know your strengths and weaknesses
Ø develop effective interpersonal skills and the ability to express yourself fluently and confidently
Ø convince the interviewer that you fully understand the requirements of the and that you are able to meet the requirements
Ø demonstrate exactly why you believe you can do the job well
Ø impress the interviewer right at the beginning
Ø transmit appropriator messages with your body language
Ø ask sensible questions at the end of the interview
Ø watch carefully for the small signals which indicate the end of the interview
Developing your skills
Part B

Strengths
Examples
1
Example: strong-willed
When I have a good idea, I do not allow people to persuade me to drop it.
2
uncomplaining
Instead of complaining about problems, I manage to solve them.
3
Well-organized
When I have a lot of work at hand, I make plans and keep everything in good order.

1
People think that I am shy…
…but I think they misunderstand me. I simply wait until an opportunity arises to express my views. Perhaps I should push my opinions a little more.
2
When people say I am too ambitious…
…I usually answer that I do want to progress in my career, but not at any expense. I never try to destroy somebody else’s career to advance my own.
3
If I am thought to be too slow in my work..
…I can understand this. I am slow but I am methodical. If I need to work quickly, I will try to work at the required speed without losing my analytical approach.
Extending your vocabulary
Part A

Action Verbs
Your Duties/Achievements
e.g.
interview
Interviewed respondents to collect data for a survey about smoking
1
initiate
Initiated several successful projects
2
recommend
Recommended a lot of ideas to my superiors which were later taken up
3
devise
Devised many labor-saving techniques
4
forecast
Forecast that the market was going to fall just before the last economic crash
5
publish
Published a number of academic articles
6
monitor
Was asked to monitor the progress of the company’s last new product
7
collaborate
Collaborated with several eminent professors on research projects
8
apply
Applied successfully for management jobs before
9
demonstrate
Looking for the opportunity to demonstrate competence in the marketing field
12
form
Formed a small computer company when younger

Unit 6
Understanding the text
Part A
1. allow the coat to be delivered and stored in the cellar.
2. the toilet was outside at the back of the house and he was afraid.
3. his father could not walk, so he could not get a job. Also, there were no state benefits at that time for unemployed or sick people.
4. they knew his father would not accept the money, even though he needed it very much, as he was too proud.
5. would otherwise have been thrown away/ could not be sold in a shop/ other people gave to them.
6. a tap in the cellar.
7. they never complained and always tried to help out in any way they could.
8. he then saw so little of him
9. that no matter what difficulties a family had, the children must never find out about them or suffer in any way.
10. his father had overcome such enormous difficulties, such severe problems, to give his family a good life.

Part B
1. The Good Ole Days/Life’s a Gas / Aren’t I the Lucky One?
2. Because it is luxurious and contrasts with his description of his earlier life.
3. Regretful reminiscence of the beauty to be found in poverty. Regretful because the writer wishes he had appreciated the truly important things in his life, which is unrealistic. It is also regretful because(as we learn in the last couple of sentences) the author’s father has just died.

Developing your skills
1. The writer was feeling rather emotional- for several possible reasons which the reader, at this stage, is not certain of but which he can assume he will find out later in the text.
2. One sack was a very small amount; probably everybody else was getting much more.
3. The writer’s family was so poor that they could never afford to buy biscuits; he had never seen whole biscuits, only the broken ones rejected by the factory and brought home by his mother.
4. The writer’s family was not that unusual; most families were suffering hardships of some kind.
5. It shows us that writer was not really busy at all—it was simply an excuse for not visiting his parents more often.
6. It obviously shows us he is upset, but it also asks us to consider why he is upset.(Because his father has died, he misses his childhood, he misses his father, he is ashamed of not having seen his father more… All of these?)
7. The writer’s father has just died.

Extending your vocabulary
Part A

polished

indescribable

misty

sooty

wooden

professional

social

broken

medical

true

marvelous

wonderful

Unit 7
Words to note: 7, 11, 15, 5, 21,, 23, 1, 9, 2, 4, 25, 18, 3, 6, 8, 13, 24, 16, 22, 14, 12,20, 19, 17, 10
Understanding the text
Part A: Comprehending the text
1. it has had a great influence on society.
2. many different theories are advanced to explain the discoveries.
3. his belief that since the Greeks could invent a complicated computer like the Antikythera Mechanism, they could have invented anything.
4. by the Chinese in 723 A.D.
5. fish and lightning.
6. records of a barber who moved the marks left to identify a slave, skin grafting, operations to repair ears damaged by wearing too heavy earrings, the production and successful use of artificial limbs and the use of false teeth.
7. that of ancient China.
8. the pace at which they develop.
9. inventions are being developed, improved and even replaced more and more quickly.
Part B: Note-taking
Invention
Origin
Approximate Date
Computer
Water clock
Mechanical clock

Nail clipper
Toothpick
Wig
Banking system
Sauna
Road system
Surgery

False teeth

Umbrella
Dark glasses
Gunpowder
Flamethrower
Explosive bomb fired from
Catapult
Gun
Compass
Hot air balloon
Canal
Under-water diving equipment
Earthquake detector
Central heating system
Lighthouse
Magnifying glass
Ski
Parachute
Postal system
Mechanical horse
Fast food restaurant
Paper

Accurate clock
Perfume
Coin-operated slot machines
A