establish-business-relations建立外贸关系.ppt
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1、IntroductionIntentionactionestablishmentVariousChannelsMediaInter-mediaryFieldSurveyRein-statementPro-ActionchannelsPro-ActionMode 1:Importer Writes to ExporterDear Sirs,We have obtained your address from the Commercial We have obtained your address from the Commercial Counseller of your Embassy in
2、London Counseller of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the major dealers here of light industrial products,and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive pri
3、ces.Please let us have all necessary information regarding your products for export.your faithfully,SourceofinformationIntentionthebusinessscopeofhisfirmMode 2:Exporter Writes to ImporterDear Sirs,Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years.
4、We specialize in the exportation of Chinese Chemicals and Pharmaceutcals,which have enjoyed great popularity in world market.We enclose a copy of our latest catalogue for your reference and hope that you would contact us if any items is interesting to you.We hope you will give us an early reply.Your
5、s faithfully,SelfintroductionSourceofinformationIntention Advertisements (Newspaper or TV)Internet Broadcast MediaAdvertisementsE.g:We owe your name and address to the China Daily.(newspaper)InternetE.g:Having obtained your name and address from Made-in-C,we are writing you in the hope of establishi
6、ng business relations with you.Famous Websites阿里巴巴阿里巴巴:中国制造网:中国制造网:www.made-in-亚洲产品网亚洲产品网:www.asianproducts.co福步论坛:福步论坛: Intermediary 1Cooperation Partners2 Agent3The commercial counsellors office4 BankCooperation PartnersEg:Since we have trade with XX company for many years,they recommend your este
7、em company to us.Currently,we are working on trade in XX,and never associate with your firm before.AgentEg:We have obtained your address from your agent.We are interested in your product,and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.The comme
8、rcial counsellors officeEg:we owe your name and address to the Commercial Counsellors office of the Swedish embassy in Beijing who have informed us that you are in the market for textiles.BankEg:You were recommended to us by the Citibank,which told us that you are a prospective buyer of textiles and
9、 cotton piece goods.And these items fall within the business scope of our corporation.Field Survey Make a business research tripe.g.:The writer is leaving for Japan on a business research trip very shortly and expects to arrive in Tokyo some time around December 15.Attendance at fairs.e.g.:We are in
10、debted to the Canton Fair for your name and address.广交会现场广交会现场LanguagePoints1.owev.应该把应该把归功于(后接介词归功于(后接介词to)Heoweshissuccesstotheopen-policy.他把他的成功归功于开放政策。他把他的成功归功于开放政策。tooweyournameandaddressto承蒙承蒙告知贵公司行名和地址(获悉贵公司行名和地告知贵公司行名和地址(获悉贵公司行名和地址要感激址要感激)类似的表达法类似的表达法tobeindebtedtoforyournameandaddresstocome
11、toknowthenameandaddressofyourfirmthroughthroughthecourtesyofwecometoknowyournameandaddresstoberecommendedtosb.byWeoweyournameandaddresstotheChamberofCommerceinyourcity.2.handlev.经营(某种或某类商品)经营(某种或某类商品)类似的表达法:类似的表达法:totradeinbeinlinetodealinEg.Weareastate-operatedcompany,handlingexclusivelytheimportan
12、dexportofCottonPieceGoods.我们是国营公司,专门经营棉布的进出口业务。我们是国营公司,专门经营棉布的进出口业务。3.acquaintv.熟悉;了解熟悉;了解toacquaintsb.withsth.使某人了解某使某人了解某事事be/getwellacquaintedwithsth.熟悉熟悉(了如指掌)(了如指掌)Eg.Wewanttoacquaintourselveswiththesupplypositionofcrudeoilinyourcountry.我们想了解贵国的原油供应情况。我们想了解贵国的原油供应情况。4.tradev.n.交易,貿易交易,貿易totrade
13、insth.经营某种生意经营某种生意totradewithsb.与某人做生意与某人做生意Eg.TheymainlytradewithJapanesefirms.他们主要和日本商行进行贸易。他们主要和日本商行进行贸易。eundertherangeofonesbusinessactivities属于某人的经营范属于某人的经营范围围=fallwithinthescopeofonesbusinessactivities=liewithinthescopeofonesbusinessactivities6.be in a position 能够注:强调能做某事的关键因素是所处的地位,在其注:强调能做某事
14、的关键因素是所处的地位,在其“位位”谋其谋其“政政”而不是靠主观努力所能达到的而不是靠主观努力所能达到的,因此不能接条件因此不能接条件从句。从句。beinapositiontodosth.能够能够benotinaposition/innopositiontodosth.不能做某不能做某事事beinagoodpositiontodosth.很有能力做某事,完很有能力做某事,完全能做某事全能做某事beinadifficultpositiontodosth.很难做某事很难做某事Eg.Wearenotinapositiontoacceptyourduplicateorderasthegoodsyour
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- 关 键 词:
- establish business relations 建立 外贸 关系
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