跨境电子商务英语-Unit-6-讲稿教学教案.docx

教学单元讲稿
一、复习提问与上次课作业典型问题答疑
回顾第5单元跨境电商产品管理的相关方法和策略。讲解每个小节的课后习 题，特别是讨论题。
二、教学单元名称
第六单元《跨境电商订单管理》
三、课程导入
以跨境电商平台的购物流程为导入点，启发学生思考回顾，在售前，售中， 售后三个阶段客户会面临哪些问题，以及如何更好地进行订单管理，为客户提供 满意的服务。通过讲解订单管理的方法和策略来开展本章节的授课。
四、分析思路
本章节所涉及的跨境电商订单管理的相关知识点：一，拓展渠道获取订单, 应对各类售前咨询问题；二，快捷、有效地进行订单分类与管理；三，跟踪处理 售后阶段出现的订单问题，为客户提供全程无忧的购物体验。
五、讲授内容
Part 1 Pre-sale Inquiry and Reply
• Warming-up
Work with your partner and complete the following tasks.
(1) If you want to buy a leather bag online, what questions would you ask?
(2) If you want to order a large quantity of winter scarves, how would you ask for a discount?
• Listening
Listen to the following sentences and fill in the blanks.
(1) I want to inquire about your products for the coming autumn.
(2) I want to order 20 pieces for this item. Would you please give me some discount?
(3) These styles are too common. Do you have more fashionable ones?
(4) Our cooperative manufacturers are all leading companies in China.
(5) Can I have a 20% discount for being a new customer?
• Speaking
The buyer is interested in the scarves at the seller's store and wants to ask fbr some discount. Please try to role play the following dialogue, especially pay attention to the underlined parts.买方对卖方店的围巾感兴趣，并想要求一些折扣。请尝试 扮演以下对话的角色，尤其要注意带下划线的局部。
教学提示：教师可让学生参照对话中下划线局部的常用句型自由创设情境进 行对话练习。
I'm glad to hear that.
很高兴听到这个消息。
I want to order 20 pieces for this item, would you give me some discount?
我想订20件这种货，能给些折扣吗？
Thanks for your inquiry.
感谢询价。
The order of a single sample product costs $12 with shipping fees included. 单样品的订单价格为12美元，包含运费。
If you order more than 10 pieces in one order, we can offer you the bulk price of $10/piece with free shipping.
如果您一笔订单超过10件，我们可以给您10美元/件的批发价，免运费。
Please recommend the scarves to your friends if you think they're worth the money after wearing them.
如果您觉得围巾戴上后物有所值，请推荐给您的朋友。
• ReadingExercises
1. Use the words in the box to complete the sentences below.
(1) selectivesteady
(2) particularlyenclosed
(3) assureFill in the blanks to complete the translation of the following sentences.
(1) looking forward toa wider range of
(2) appeals toenquiry from
(3) craftsmanshipArrange the following parts of a routine response message in the correct order. (DE
⑵D ⑶A ⑷C ⑸BPart 2 Placing an Order
• Warming-upWrite down the full forms and Chinese meanings of the following expressions, and try to understand each one of them.
(1) UPC (Universal Production Code):通用产品编号(代码)UPC是最早大规模应用的条码，其特性是一种长度固定、连续性的条码，目前 主要在美国和加拿大使用，由于其应用范围广泛，故又被称万用条码。UPC码 仅可用来表示数字，故其字码集为数字0-9oUPC条码也有标准版和缩短版两种, 标准版由12位数字构成，缩短版由8位数字构成。标准版的UPC12的编码结构 为：系统码(1位)+厂商码(5位)+商品码(5位)+校检码(1位)。商品分 类不同或同一分类中的商品类型不同，UPC要求也会有所不同。某些分类可能 允许卖家申请UPC豁免。
(2) SKU (Stock Keeping Unit):库存量单位即库存进出计量的单位，可以是以件，盒，托盘等为单位。
针对电商而言：1、SKU是指一款商品，每款都有出现一个SKU,便于电商品牌 识别商品。2、一款商品多色，那么是有多个SKU,例：一件衣服，有红色、白色、 蓝色，那么SKU编码也不相同，如相同那么会出现混淆，发错货。
(3) FBA (Fulfillment by Amazon):亚马逊物流FBA是指由亚马逊提供高标准的，包括仓储，拣货，包装，配送，客服和退货 在内的所有物流服务。
(4) FBM (Fulfillment by Merchant):卖家自发货卖家自发货，即由卖家自行发货，亚马逊仅作为销售平台，卖家需借助如国际邮 政、国际快递、国际专线等第三方快递服务派送至买家。
⑸ ASIN (Amazon Standard Identification Number):亚马逊标准标识号ASIN码是亚马逊自己的商品编号，由亚马逊系统自动生成的，不需要卖家自行 添加。ASIN码相当于一个独特的产品ID,在亚马逊平台上具有唯一性，同一个 产品同一个UPC在不同站点对应的ASIN通常是一致的，即一个ASIN码对应 一个SKU。在平台前端和卖家店铺后台都可以使用ASIN码来查询到产品。ASIN 码显示在产品详情页面里面，一般位于“Product Details"或者"Product Information” 一栏。
(6) EAN (European Article Number):欧洲商品编码EAN码是13位数的GTIN码(有时为8位数)，除了北美，全球其他地区的绝 大多局部商品上都有这个条形码。国际物品编码协会制定的一种条码，已经遍布 全球90多个国家和地区，EAN条码符号有标准版和缩短版两种，标准版是由13 位数字构成，缩短版是由8位数字构成，我国于1991年加入EAN组织。中华人 民共和国可用的国家代码有690-699,其中696-699尚未使用。生活中最常见的 国家代码为690-693o其中共计13位代码的EAN-13是比拟通用的一般终端产品 的条形码协议和标准，主要应用于超级市场和其它零售业，因此这种是我们比拟 常见的，随便拿起身边的一个从超市买来的商品都可以从包装上看得到的，都是 EAN 码。
(7) GCID (Global Catalog Identifier):全球目录编码如果亚马逊卖家在亚马逊平台进行品牌备案，亚马逊会自动为商品分配一个被称 作的唯一商品编码。在亚马逊平台上传产品，卖家就必须提供UPC码/EAN码， 但如果卖家品牌备案成功后分配到GCID码，那么无需再购买UPC码或EAN码。 (8) OMS (Order Management System):订单管理系统
OMS订单管理系统定位于为处于供应链上游的供应商和下游的买方，以及提供 各种物流服务的各类物流服务供应商提供基于订单进行业务沟通、实现物流服务 和控制管理的系统。通过对订单的管理和控制，合理安排运送计划、有效降低库存。
• ListeningListen to the following material and fill in the blanks.
(1) passedbusiness
(2) shipmentloss
(3) qualityconfirmed
(4) offerthoughtful
(5) foundationcooperation
• Speaking
The buyer wants to buy flashlights, but he doesn' t know how to place an order. The seller is communicating with him. Complete the following dialogue with the sentences or expressions in the box.买家想要买手电筒，但他不知道如何下单，卖 家正在和他沟通。请用方框中的句子或短语完成以下对话。
教学提示：教师应先引导学生理解题目要求，完成选择填空，再组织学生进行课 堂口语练习。
(DB ⑵A ⑶E (4)C⑸D
• ReadingExercises
1. Tell whether each of the following statements is true (T) or false (F).
(1)T ⑵T⑶F (4)F ⑸T
2. Fill in each blank with the correct form of the given word.
(1) automatednotifications
(2) advancedsimplify
(3) consistencyTranslate the following sentences by using the provided expressions.
(1) Many online retail businesses rely on an order management system to streamline their e-commerce operations.
(2) This system helps speed up the entire process.
(3) Once the product is out of inventory, the system will remind us to restock.
(4) They adjusted their price strategy based on the competition analysis.
Part 3 Follow-up of Order Related Services• Warming-up
Learn the following words and expressions and write down their Chinese meanings.
(1) quality 品质⑵ specifications 规格
(3) grade 等级standard 标准
(4) sample 样品volume 体积
(5) net weight 净重gross weight 毛重
• ListeningListen to the following sentences and choose the right sentences to fill in the blanks. (1)D
⑵C⑶G
(4) A⑸H
(6)F ⑺B⑻E
• SpeakingWork in pairs to ask and answer questions with the underlined materials. 两人一组，用划线材料提问和回答以下问题。
教学提示:教师可先对划线局部进行讲解,再引导学生进行相应的课堂问答练习0Question: When was the order placed ?
Answer: The order was placed on October 5.
(1) Question: What is the way of shipment of this order?
Answe亡 The way of shipment is by MS (motorship) Pioneer, leaving here for Singapore today.
(2) Question: What is the amount of invoice? Answer: $2,500.
(3) Question: Which bank will issue the invoice? Answer: Bank of China, Singapore Branch.
(4) Question: What is the way of payment for this order? Answer: The buyer should meet the bill on presentation.
• ReadingExercises
Choose the best answer for each of the following questions.
(I)B(2) A ⑶C (4)D
⑸CSupplementary Materials
ExercisesSkim the passage and find the main idea of each important part of the passage.
Order Management System: Different modules of an integrated order management systemBuy-side vs Sell-side: Different functions of 0Ms on the sell-side and buy-side.
How an OMS works: How an OMS works when changes in positional allocation happen.