跨境电子商务英语-Unit-3-讲稿教学教案.docx

教学单元讲稿
一、复习提问与上次课作业典型问题答疑
回顾第2单元跨境电商平台简介，帮助学生了解目前全球范围内最大的几个 电商平台的基本情况。讲解每个小节的课后习题，以点名提问的方式考查学生对 重点的把握情况。
二、教学单元名称
第三单元《电商平台开店》
三、课程导入
询问学生是否有开过任何形式的网店，是否有过海淘经验？以此导入点，引 导学生积极参与、思考，开店前如何去选择平台？选好平台后开店需要准备些什 么资料、有哪些具体步骤等逐步展开本章节的教学内容。
四、分析思路
本章节主要涉及到跨境电商开店的三大重难点知识：一，如何选择电商平台; 二，网上开店的注册程序；三，不同电商平台的优缺点。围绕这三个知识点，层 层递进，重点突破，了解几大电商平台的基本信息和开店的基本步骤。
五、讲授内容
Part 1 Promotion and Marketing
• Warming-up
Learn the following expressions, and write down their Chinese meanings.
(1) free shipping 免运费
(2) no commission无佣金，不收手续费
(3) gross merchandise value营业额，商品交易总值
(4) Instagram 一个照片提供软件
(5) hashtag 标签
(6) pickup address 发件人地址
(7) variation 选项
(8) vocation mode 休假模式
• Listening
Listen to the sentences of marketing and promotion of CBEC, try to fill in the blanks. Pay attention to the key words and expressions.
(1) After uploading photos of your product, provide information such as the name, category, price, description, variations, and shipping fee.
(2) Auto-replies don't count in chat response rate. Plus, chat response gets updated twice a day.
(3) Check your competitors9 pricing to have a benchmark of how your items should be priced.
(4) Once you enable vacation mode, all your listed products will be disabled.
(5) Overall, Amazon's gross merchandise value totaled about $239 billion over the last 12 months.
• Speaking
A and B are classmates. They are discussing about the advantages and disadvantages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论虾皮电商平台的优缺 点。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练 习。
It is very easy to upload items of sale via phone on Shopee.
通过 在Shopee上传销售商品非常容易。
no commission for new sellers during the first three months
前三个月无新卖家佣金
It offers simple guides regarding sellers' questions.
它提供有关卖家问题的简单指南。
It experiences a tremendous growth.
它经历了巨大的增长。
Shopee hasn't put an effective mechanism to weed out bad sellers.
Shopee尚未建立有效机制来淘汰不良卖家。
gaining customer trust takes some effort
获得客户的信任需要付出一些努力There is a fierce competition among sellers. 卖方之间存在激烈的竞争。
• ReadingExercises
1. Use the words in the box to complete the sentences below.
(1) chargebenefits
(2) continueprocess
(3) commissionFill in the blanks to complete the translation of the following sentences.
(1) in the sense⑵ For the sake of
(3) in turnin addition
(4) compared toAnswer the following questions.
(1) It is available in Philippines, China, Thailand, Singapore, Malaysia, Indonesia, and Vietnam up to the present.
(2) First of all, it's unique in the sense that sellers don't pay any commissions to the platform during the first three months. In addition, sellers and buyers can enjoy free shipping, where the regulations differ by countries.
(3) You need to pay a commission of 1% to 4% for each sale made on Lazada.
(4) Yes, Shopee earns money from paid advertising that's available among sellers on the website. In addition, they've started to charge a transaction fee which is generally 2%.
Part 2 Preparation of Registration Materials
• Warming-upLearn the following words and expressions and write down their Chinese meanings.
(1)默认地址(2)制造商直接出货
(3)退货与退款(4)聊天回应率
(5)搜索引擎优化(6)货到付款
• ListeningListen to the following sentences and fill in the blanks.
(1) Stores generally have a return aed refund policy when a company has announced a recall of its products.
(2) If you can sync data between your supplier and your store, then your drop shipping on Shopee will be almost automatic.
(3) Please fill in your information and ensure your address is right. The address will be the default address for our delivery, so a wrong address will lead to delivery delay for your orders.
(4) Search Engine Optimization is the practice that helps increase your store or product ranking in Shopee as your ideal customers search for similar products that you sell.
(5) And sure enough, the sales skyrocketed after cash on delivery. Customers are trusting Shopee more and more.
• Speaking
Scarlet and Jack are classmates. They are discussing about how to become successful online sellers. Complete the following dialogue with the sentences or expressions in the box.斯嘉丽和杰克是同学。他们正在讨论如何成为成功的在线 卖家。用方框中的句子或词组完成以下对话。
⑴D ⑵G ⑶H ⑷B ⑸A (6)F ⑺C
• Reading
Exercises
1. Tell whether each of the following statements is true or false.
⑴ T (2)F(3)F(4)F(5) T
2. Fill in each blank with the correct form of the given word.
(1) prohibition (2) register (3) verified (4) Describe (5) completion
3. Translate the following sentences by using the provided expressions.
(1) If the buyer pays too much for the shipping fee, we will email the buyer and refund the money.
(2) Users can see the actual category page with a full product listing.
(3) Log into your account and then go to the account deletion page.
(4) The advantage of this system is that the sales representative must sell out the products to get paid.
(5) Just signing up for an account is far from enough.
Part 3 FAQ While Opening a Cross-Border E-Commerce Store• Warming-up
Match each word or phrase with its Chinese meaning.
(1)F⑵ D⑶ E(4)B
(5) A(6)H(7)C(8)G• Listening
Listen to the following sentences and fill in the blanks.
(1) China has 35 existing cross-border e-commerce pilot zones.
(2) Cross-border e-commerce has been well proven as a successful business model for local governments to speed up economic transformation.
(3) After Hangzhou experienced great success, the State Council decided to take the successful business model and preferential policies to more cities in central and western China.
(4) The company has built mature, offline sales channels in overseas markets, and now they are consulting me for an online plan to further promote thuir brand.
(5) Keep in mind that the Shopee teams select Preferred Sellers and make sure that you follow the guidelines strictly.
• Speaking
Lily and Gaby are good friends. Lily is a successful online seller. Planning to open an online store, Gaby is asking Lily about rules on Shopee. Work in pairs to ask and answer questions with the underlined materials.
(1) Q: What is Gaby confused about?
A: She is confused about the rules on the platform.
(2) Q: What should sellers adhere to?
A: They should adhere to specific rules.
(3) Q: What does Gaby think is important?
A: Be familiar with Shopee policies and strictly comply with them.
(4) Q: What will have bad effect on the sellers' performance?
A: Order cancellation, non-shipping, or delayed shipping can have a bad effect on your Shopee performance.
• Reading
Exercises
Choose the best answer for each of the following questions.
(1)B(2)D(3)D(4)C(5)C
Supplementary Materials
Exercises
Skim the passage and conclude the pros and cons of each shopping platform.
(Open; References listed as follows.)
Names
Pros
Cons
Etsy
1. It focuses on a few select product categories.
2. It is easy to create coupon codes and other promotions.
3. It is easy to download all the listings with one click.
1. Etsy's market has become more and more saturated, which means more competition.
2. It is quite limited if you9re looking to own the look and feel of your store.
Amazon
1. Selling on Amazon gives you
1. There5s a lot of competition

access to millions of customers every day.
2. It's easy to get started and there's almost no restriction on what you can sell.
3. Amazon listings also tend to show up on the top of Google searches.
2. You need to pay more money to Amazon if you sell on it.
Shopify
1. Shopify allows you to create beautiful websites with customizable themes.
2. Shopify stores can also integrate with Amazon and other marketplaces to get the best of both worlds.
1. It takes much more work to get started on Shopify.
2. The website is independent of larger marketplaces.