阿里巴巴英语省公共课一等奖全国赛课获奖课件.pptx

PPT:Sky&Moon NO1 Alibaba The worlds greatest bazaar 第1页10/10/OurpresentationincludesfivepartsAIntroductionofAlibabaAlibabasbusinessCoexistenceofthechallengeandopportunityRevenueanalysisThefuturedevelopmentstrategy第2页PART 1.A Introduction of Alibaba 马云I.Foundation of AlibabaIn1999，establishedbyMayuninHangzhou，whichhas24000workersatitsheadquarters.II.ThemaindevelopmentofAlibabaIn,AlibabaB2BcompanybegantopayoffIn，Alibabalisted.III.The main business of the groupTaobaoandTmall第3页Company profileAlibaba groupFounded in 1999The worlds largest B2B e-commerce platformAsias largest individual auction siteB2B international trade,Retail and online payment platform,Cloud computing servicesThe global headquarters is in Hongkong,China regional headquarters is in Hangzhou第4页PART.2AlibabasbusinessMajorproductsandserviceintroduction第5页 PART 2.Alibabas business I.StatusofAlibabaintheworldWordslargeste-commercecompanybusinesscolumemarketvalueTheheartofbamboocapitalismII.Online-paymentssystemAlipayrelyonescrowIII.MainbusinessesAlibaba1688AliexpressTaobaoTmallJuhuasuanEtaoAliyun第6页Major productsAt present Alibaba owns the following operations:第7页Provide ServiceC2C(Consumer to Consumer)B2C(Business to Consumer)B2B(Business to Business)Online Trading第8页Provide Service Taobao is the most important website of the Alibaba group that people widely used.Until,the number of registered users has nearly 500000000,have fixed visitors more than 60000000 every day,while the number of online goods more than 800000000 pieces every day,sold 48000 pieces of goods per minute.Visible,Taobao have become a indispensable shopping site for our life.第9页Provide ServiceBring what?a.We can buy almost everything at home insteadof going intothestreet.b.Taobao has the largest businesses,so we can have more choices when shopping.c.Online shopping is cheaper than the store,we can save money by T.第10页PART.3Coexistenceofthechallengeandopportunity第11页10/10/SwotAnalysisStrengths：1.Goodbrandawareness2.Personalizede-commercesites3.Excellentmanagementteamandsciencequality第12页10/10/SwotAnalysisWeakness：1.Informationqualityisnothigh2.Theconstructionoflogisticnetworkisnotperfect第13页10/10/SwotAnalysisOpportunities：1.E-commercetechnologybecomemoremature2.Theinternetpopularization第14页10/10/SwotAnalysisThreats：1.Theoperatingenvironmentoftheinternetisnotperfect2.Potentialcompetitions第15页PART.4Revenue analysis第16页10/10/Thetabulation第17页10/10/Fromtheabovetermsofthestructureofbusinessincome,alisrevenuefrominternationaltrademarket,themainbusinessoftheinternationalmarketthetotalincomeabout60%,atthesametime,wecanalsoseethattheinternationaltradingmarketsharedropslightly,Chinasmarketsharetomaintainat35%,andlittlechange,andotherincomeintheshareof0.87%byupto7.66%.Itsoperatingincomegrowthmainlybecausebothdomesticandoverseasmarketpaymentmemberoftheincreased从上述营业收入结构来看，阿里营业收入主要来自国际交易市场，国际市场营业收占总收入约60%，同时，我们也能够看出国际交易市场份额略有下降，中国市场份额维持在35%左右，变动不大，而其它收入份额由0.87%升为了7.66%。其营业收入增加主要是因为国内外两个交易市场付费会员增加造成。第18页10/10/Thetabulation第19页10/10/Operatingincomein2009and2010,thegrowthrateof28.98%,43.43%and,respectively,itcanbeseenthatthealibabasincomegrowthisgood,firstistheinternationalmarketbytheGoldSuppliertoChinafrommembersofthemembershipandvalue-addedservicesofsalesincomeincrease,pluscombinedVendioandAuctivabroughtaboutbythebusinessincome.营业收入20和20增加率分别为28.98%、43.43%，能够看出阿里巴巴收入增加势头良好，首先是国际市场方面由来自于向中国GoldSupplier会员销售会籍及增值服务收入增加，加上合并了Vendio及Auctiva所带来营业收入。第20页10/10/ChinasGoldSuppliermemberoftheby96110to121274,thegrowthrateof26.2%.Secondwasbecauseinearly2010launchbyanumberofnewstrategicmeasuresproducedbeneficialeffect,leadtoitsmemberspayriseandvalue-addedservicesbasedstrongasnetspinfeeandgoldofthebusinessincomeincrease.BoothIn2010Chinamarketincreasedby176338membersattheendoftheyear,topaypaybythemembersofthe501316peopleriseto677654people,up35.2%.Finallytheotherbusinessincomegrowth,mainlybecausethealibabainDecember2009,netsofChinaforthefirsttimeaftermergeracquisitionbroughtbytheinfluencethroughouttheyear.中国GoldSupplier会员由09年96110名增加到121274名，增加率为26.2%。其次是因为在初所推出多项新战略举措所产生正面效果，造成其付费会员基础强劲上升及增值服务如网销费和黄金展位营业收入增加。在20中国市场增加了176338个付费会员，使年底付费会员由09年501316人上升为677654人，上升了35.2%。最终是其它营业收入增加，主要是因为阿里巴巴在2009年12月收购中国万网后首次合并所带来整年影响。第21页PART.5The future development strategy第22页10/10/Today,15yearspassed.AlibabahavegrownsosignificantlyandhavebecomeahouseholdnameinChina.WithAlibabasplatforms,peopleareimprovingtheirlivestoday,andhavehopeforabettertomorrow.Atthesametime,alibabahaschangedcommerceinChina.第23页10/10/AsthefounderandchairmanofAlibabaGroupsaid.Alibabahascomealongway,butwewanttobeacompanythatcanlast102years.Westillhave87yearstogo,andwebelieveonething,“Todayisdifficult,tomorrowismoredifficult,butthedayaftertomorrowisbeautiful”.Sowehavetoworkveryhardinordertosurvivethelongjourney.Ibelievethatalibabagroup,thefutureroadwillgofarther,morespacious第24页10/10/第25页