工商管理专业英语教学文稿.docx

学习-----好资料
工商管理专业英语重点
一．名词解释：
1.what is a manager?
答：A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the organization’s goals.
2.What is the difference between middle managers and first-line managers?
答：The heavier emphasis onmanaging group performance and allocating resources represent the most important differences between first-line ang middle managers.
3.How can you characterize top-managers’ work?
答：Top managers spend most of their day(over 75 percent) planning and leading.pressures and demands on top managers can be intense.
4.What is the one of natural outcomes of outsourcing?
答：Modular corporations come into being.
二．选词填空
1.Adrian was in charge of the allocation of available funds.
2.Our firm is oriented towards the export side of the business.
3.The on-time delivery of goods is required in the contract.
4.The graphic displays will be heloful to illustrate the increase of the output.
5.Companies cannot survive fierce competition without innovative personnels.
6.Keeping the accounts is part and parcel of my job.
7.The CEO and other high-level executives are often referred to as top management.
8.The tasks that managers do include planning,organizing,leading,andcontrolling the work of an organization.
9.Functional managers supervise employees having expertise in one area,such as accounting,human resources,sales,finance,marketing,or production.
10.general managers are responsible for the operations of a more complex unit,such as a company or a division.
11.He carried out a number of frauds on trusting people who lent him money..
12.He would not havesucceeded in such a risky business if he had not been such a clever entrepreneur.
13.They could not tell the commcnding officer from his subordinates.
14.The two old rivals vie for the frist place.
15.Some people cannot be trusted to work wihout supervision.
16.Half of the medical supplies have already been allocated to the victims of the earthquake.
17.Can you differentiate this kind of rose from the others?
18.The factory has laid off workers because of the drop in sales.
19.They were blame for their failure to hold down expenditure.
20.The company has slashed the costs of the project in order to seize the last chance to survive.
21.The company is trying to diversify its range of products so that they can get more market shares.
22.Mr. Black realized that his company was in dire straits and it went beyond him to deal with the whole situation.
23.Tom, my next door neighbor, is exempt form military service because of his poor health.
24.With the economic environment improved , his company’s sale in that area is getting less susceptible to the crisis.
25.Mr.White declared that he was not liable for his partner’s debts.
26.The employees sued their manager for breach of contract.
27.If we cannot keep on holding the edge in the services, we’ll lose our share in market.
28.Nowadays, the manufacturing industry cannot make do without services.
29.To merge or not to merge—that’s the question. The board of the company has deferred the decision to do it.
30.A country’s infrastructure services must develop with its economic growth because no advanced society can be without these services.
31.
三．翻译
英译汉：
1.Sometimes, though, a first-line manager is a recent college graduate who is responsible for the work of both hourly employees and professionals. Such a first-line manager is likely to have little hands-on experience. Lack of experience isn’t a problem if the new manager is willing to learn and has the competence to communicate with diverse types of people , to coach and counsel subordinates, and to provide constructive constructive feedback.
答;然而有时一个第一线经理是新来的大学毕业生，负责管理计时雇员和专业人员的工作。这样的第一线经理可能很少有亲身的经验。缺少经验不一定是麻烦，但这要求新经理乐于学习，并且有能力和不同类型的人打交道，培训和指导下属，并提供建设性的反馈。
2.managers and acquisitions兼并与收购3.corporate restructuring公司重组4.downsizing缩编5.outsourcing decision外包决策6.modular corporation组件公司7.unit cost of production单位生产成本8.strategic alliance战略联盟9.overhead管理费用petitive advantage竞争优势work form of organization网络型组织（结构）
汉译英
1. 社团community2.首席执行官chief executive officer3.常务董事managing director4.流行价格prevailing price5.监督员supervisor6.市场份额market share7.计算机程序员computer programmer8.管理能力managerial competency9.保险业务员insurance agent10.资源配置allocation of resources11.新闻广播员newscaster12.任务小组task force13.销售合作人sales associate14.收入，税收revenue15.管理，管理人员management16.工作框架work setting17.电话营销中心telemarketing center18.顾客投诉customer complaint19.业绩评价标准evaluation criteria for performance20.具体运作计划specific operational plans21.分派权力与责任delegate authority and responsibility22.协调进度与资源coordinate schedules and resources23.商务合作人business associate24.财务崩溃financial debacle25.刺激业务增长spur the growth of the business26.监督现场工作supervise on-site work27.生物芯片混合了计算机技术和生物科学，是通过新网络企业创造的最令人兴奋的产品中的一种。利用计算机能力的优越来处理大量的信息，生物芯片被开发用来扫描人的基因构成和分析与各种基因转换疾病相关的风险。Biochips, which blend company technology with biological science, are among the most exciting products being created through new network organizations. Taking advantage of a computer’s ability to process massive amounts of information, biochips are being developed to scan people’s genetic makeups and analyze risks associated with various genetically transmitted diseases.
28.世界经济a global economy29.经济模式the economic model30.工业化经济an industrialized economy31.自给自足self-sufficient32.银行业a banking industry33.提高生活质量enhance the quality of life34.经济活动的核心the hub/heart of economic activity35.商务服务业business services36.销售服务业trade services37.基础实施服务业infrastructure services38.社会服务业social/personal services39.公共管理服务业public services 40.电子零售业electronic retailing41.商店结账终端point-of-sale terminal42。公司总部corporate headquarters43.财务收益、盈利financial rewards44.多种形式服务an assortment of services45.分销、销售渠道distribution channel46.建筑承包商building contractors47.运输成本transportation costs48.非商店零售non-store retail sales49.商品直销the direct sales of the merchandise50.纵向整合vertical integration51.目标销售catalog sales52.年销售额annual sales 53.零售贸易retail trades54.（备有）现货products available
55.Consumers are more and more knowledgeable demanding better value and service.(消费者越来越会买东西)
56.Retailing is becoming a high-tech business.(正在变成一种高科技企业)
57.Computer programs analyze the data and then automatically transmit orders to the retailers.(分析数据并自动把定货指令传给零售商)
58.Retail managers must make complex decisions in selecting target markets, locating stores, determining what merchandise and service to offer.(选择目标市场，确定店址，决定提供何种商品和服务)
59.Dell computer views direct-mail retailing skills as the key to its success.(把直接邮购零售技术视为其成功的关键)
四、判断正误
1、A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the manager’s individual goals. (F)
2.While achieving the organizational goals, managers must perform moretasks by themselves. (F)
3.Effective managers must pay attention to what goes on both inside and outside their organizations.(T)
4.The job of managers is to help the organizations achieve specific goals, but usually they do not create any goals.(F)
5.In a small orgain ,nization,there is usually only one level of management. As an organization grows, more levels of management are needed.(T)
6.Middle managers receive broad, general strategies and policies from top managers and translate them into specific goals and plans for first-line managers to implement.(T)
7.Top managers are responsible for directing and cooedinating the activities of first-line managers and middle managers.(F)
8.Middle managers spend more time on planning and organizing than first-line managers.(F)
9，A wholesaler is the final business in a distribution channel that links manufactureers with consumers.(F)
10.Breaking bulk is to keep inventory so that products will be available when consumers want them.(F)
11,Vertical integration means that a firm preforms only one level of activity but organizing the other firms in the disyribution channel.(F)
12.Retailing is one of the nation’s largest induetries in terms of employment.(T)
13.relationship-oriented leaders are more effective when the situation is highly unfavourable.(F)
14.the set of formal tasks and formal reporting relationship provides a framework for horizon control of the organization .(F)
15.unity of command means that each employee is held accountable to not only one supervisor.(F)
16.staff authority means that people in management positions have formal authority to direct and control immediate subordinates.(F)
17.decentralization means that decision authority it located near the top of the organization.(F)

第六章
选词
1. As top manager of the company, if you do not assign line-managers’responsibility to the plan, you will reach no goal.
2.The inspector was interested in ereything pertaining to quality appraisal.
3.One of the most important points to make achievements in business is to energize front-line workers.
目标管理management by objectives 一次性计划a single-use plan 常备计划a standing plan 应变计划a contingency plan 企业目标corporate goals 计划时间范围planning time horizon 业绩评估系统performance appraisal system 应急预算emergency budget 灵活性与适应性flexibility and adaptability 安全认定系统system of safety recognition 基层部门监督者line supervisor 表彰信a letter of commendation
英译
development an action制定行动计划 develop safety training session 开安全生产培训课/办····班 develop a line of thought 展开思路 develop front-line employees培养一线工人 develop an interest inmanagement对管理产生 develop the national economy 发展国民经济 develop the company’s business扩展公司业务 develop one’s idea（详细）阐述观点 develop a new device研制一个新装置 develop the region in the west China开发建设中国西部地区
第七章
填词
The subordinates refused to comply with the manager’s demand because it’s not at all practical。
A good manager is person who can harness individual talents to a common end。
No one can make the business go smooth only by issuing orders。
An unbroken line of authority that links all individuals in the organization and specifies who reports to whom is named as chain of command。
Delegation is the process managers use to transfer authority and responsibility to positions below them in the hierarchy。
Tall structure is a kind of management structer characterized by an overall narrow span of management and a relatively large number of hierarchical levels。
Flat structer is a management structure characteriged by an overall broad span of control and relatively sew hierarchical levels。
Formalization is the written documentation used to direct and control employees。
英译汉
Deploy resources有效的使用资源 hierarchical levels层级 span of managers’ control经理的管理职权范围 effective coordination有效的协调 vertical control of the organization组织机构的纵向管理 an automobile assembly line 汽车组装(流水)线 chain of command 指令链delegate authority 分权meet customers’ needs 满足消费者的需求 line department 业务部门staff department 职能部门issue orders 发布命令
第八章
填词
Subordinates should have some say in the management of the business。
The employees in Jack’s company have regular access to the boss to air their opinions。
Participatory democracy is something that subordinates enjoy in management decision-making。
英译汉
Position power 职位权利 legitimate power法理权利 reward power奖赏权利 coercive power惩罚权利 personal power个性化权利 expert power专业技能权利 referent power禀性相关权利 charismatic leadership个人魅力型领导 autocratic leader独断/专断型领导 democratic leader民主型领导 authoritarian management极权型管理 centralizeauthority集权
第十四章
汉译英
1市场营销组合marketing mix 市场细分研究segmentation research 市场导向marketing orientation 目标市场target marketing 描述功能descriptive function 诊断功能diagnostic function 预测功能predictive function 生产导向活动production-oriented exercises 前控管理proactive management 后控管理reactive management 市场信息反馈过程marketing intelligence feedback process 市场营销系统marketing system
1.
2. 图1-3 大学生偏爱的手工艺品种类分布If they want their business to run well , managers should develop a long-run marketing strategy。 （制定长期市场营销策略）
3. Some organization haven’t conducted much marketing research ，which causes them lose the market share。（失去市场份额）
4.
5. 而手工艺制品是一种价格适中，不仅能锻炼同学们的动手能力，同时在制作过程中也能体会一下我国传统工艺的文化。无论是送给朋友还是亲人都能让人体会到一份浓厚的情谊。它的价值是不用金钱去估价而是用你一颗真诚而又温暖的心去体会的。更能让学生家长所接受。Heavy coupon users are most likely to redeem the coupons.（用赠券兑换产品）
6. The companies who increase their market share are those who are really understand and meet consumers’ need.(了解并满足消费者需求)
7.
8. 在上海， 随着轨道交通的发展，地铁商铺应运而生，并且在重要的商业圈已经形成一定的气候，投资经营地铁商铺逐渐成为一大热门。在人民广场地下“的美”购物中心，有一家DIY自制饰品店---“碧芝自制饰品店”。It makes much difference for a firm to improve the bottom line.(改善盈利状况)

现在是个飞速发展的时代，与时俱进的大学生当然也不会闲着，在装扮上也不俱一格，那么对作为必备道具的饰品多样性的要求也就可想而知了。填词
1.
2. 调研要解决的问题：three years ago ，the board of directors made that decision to computerize the whole company including all the branches。And now this is paying dividend
3. the marketing research enables the firm to make their promotion more efficient and their consumers more acquainted with the brands ，retail outlets , etc.
4.
5. 我们从小学、中学到大学，学的知识总是限制在一定范围内，缺乏在商业统计、会计，理财税收等方面的知识；也无法把自己的创意准确而清晰地表达出来，缺少个性化的信息传递。对目标市场和竞争对手情况缺乏了解，分析时采用的数据经不起推敲，没有说服力等。这些都反映出我们大学生创业知识的缺乏；As CEO, Mr. Smith always ignores the side issues and addresses himself to the main problems in management。
6. Mr. Carter always takes a pragmatic approach to problems . That’s the very reason why he was appointed to the post of sales director.
判断
1.
2. 1． www。cer。net/artide/2004021313098897。shtml。Market research is the primary tool for exploring new opportunities in the marketplace.(T)
3. To describe the historic ales trend and consumers’ attitudes toward a product and its advertising is the diagnostic function of marketing research.(F)
4. Few organization will prosper in today’s environment without a focus on quality，continual improvement，and customer satisfaction.(T)
5. Steady customers are hard to serve because they understand the modus operandi and make fewer demands on employees’ time.(F)
6. Applied research hopes to provide further confirmation to an existing theory or to learn more about a concept or phenomenon.（F）
第十五章

新材料手工艺品。目前，国际上传统的金银、仿金银制成饰品的销售在逐步下降，与此形成鲜明对比的是，数年以前兴起的崇尚然风格、追求个性的自制饰品--即根据自己的创意将各种材质的饰珠，用皮、布、金属等线材串出的品，正在各国的女性中大行其道。汉译英
人力资源管理human resource management 竞争优势competitive advantage 员工投诉系统employee grievance system 达到企业目标meet the organization’s objective 全权负责have sole responsibility for 业绩评估体系performance appraisal system 招聘与筛选recruitment and selection 灵活工作时间制flexible scheduling 成本有效性cost effectiveness 成本领先战略cost leadership strategy 产品差别化product differentiation 岗位培训on-the-job training 纪律执行程序disciplinary procedures 激励计划incentive plan

为了解目前大学生对DIY手工艺品制作的消费情况，我们于己于人2004年3月22日下午利用下课时间在校园内进行了一次快速抽样调查。据调查本次调查人数共50人，并收回有效问卷50份。调查分析如下：填词
1. An HR professional plays a role in establishing NRM procedures, developing|choosing HRM methods, monitoring|evaluating HRM practices and advising|assisting managers on HRM-related matters.
2.
3. Ｂｅａｄｗｒｋｓ公司还组织各国的“芝自制饰品店”定期进行作品交流，体现东方女性聪慧的作品曾在其他国家大受欢迎；同样，自各国作品也曾无数次启发过中国姑娘们的灵感，这里更是创作的源泉。An organizatio