英语演讲话题五芳斋粽子省公共课一等奖全国赛课获奖课件.pptx

Famous Zongzi brand第1页ivThe introduction of WufangzhaivThe SWOT analysis vThe analysis for consumersvThe analysis of American market第2页The introduction of ZongzivTraditionally made for the Duanwu Festival these rice dumplings wrapped in bamboo leaves.v Although they are typically associated with the festival they are now so popular they can be found in markets and restaurants year round.vThere are many different variations including savory type with pork belly and chestnut,or sweet kind with jujubes and red beans.第3页Why choose WufangzhaivIts the largest Zongzi company in China.vAs well known brand,its products are popular with Chinese consumers.vIts the label of Chinese delicious food.第4页Company introductionvFounded in 1921vAnnual turnover:1200 millionvEmployees:more than3000vArea served in:China Hong Kong Japan Australia Honor China Time-honored Brands 第5页The History of Wufangzhai民国时期五芳斋民国时期五芳斋1959年五芳斋总店年五芳斋总店1985年五芳斋粽子店年五芳斋粽子店现在五芳斋总店现在五芳斋总店第6页SWOT analysis STRENGTH:vWufangzhai has the long history in research and make Zongzi.vthe inestimable advantages of great variety of goods,diverse taste and high quality.vThe high reputation lower the cost of production and marketing.第7页WEAKNESSvWufangzhai s advertisement is limited in the world,and its really not enough to just sale the product in the retail stores and not the best way to advertise their brand and reputation.vThe appeal point of Wufangzhai is a little vague.第8页vTHREATvOther brands have lower price.vThis fields threshold is not high,a lot of competitors determine to join in this field.第9页OPPOTTUNITYvWith the change of life style and structure of society,fast food prevails in our life.vBecause of the improvement of our life standard,people have high request on the food,not only the taste,quality,species,but also brand and some affective factors.vThe arrival of Dragon Boat Festival provide a big market for Zongzi which is also a festival food.第10页vRice dumpling has a unique flavor,and unique cultural connotation.vFor consumers,zongzi is not only a kind of delicious food,but also represent a culture and a spiritual ballast.vThere is no culture of eating zongzi in the United States,if they joined our zongzi culture,it will start a eating zongzi craze.第11页Some advantagesvWufangzhai dumplings is known for its perfect combination of color,aroma,taste and appearance.It is glutinous but not soft,fatty but not greasy,and contained fresh meat with fragrant scent.vWufangzhai zongzi is fully ranged,it meet the different tastes of diffrent people,like dumplings with meat,red bean paste,egg yolks,Lotus seed paste,glaced dates and so on.vWufangzhai dumpling has a long history,with the brand promise,it is safe to consume.第12页The video of Wufangzhai zongzivshare the development history of Wufangzhai zongzivhttp:/ potential advantages of WU FANG ZHAI to the US marketvCompared with other western food,Zongzi is much more healthy.Whats more,its good for our body.vZongzi is not only one kind of food,but also represents our Chinese culture.Most American are fond of Chinese culture.They can know more from representive Chinese food-Zongzi.第14页The problems of WU FANG ZHAI to the US market.vIt has very high requirement for processing and packaging if it is sold abroad.vThe eating habit is very different between our two countries.vWufangzhai lacks of brand awareness and certified manufacturing processes which is hard to integrate into overseas markets.第15页第16页