《跨境电商英语》2套期末考试卷-AB卷-期末测试卷带答案.doc

《跨境电商英语》英语测试卷（一）
（开卷、√闭卷、技能）（考试时间：120分钟）
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I. Matching. (10%, 1 point each)
Part 1: Match an item on the left with a description on the right and write the letters in the brackets.
1. Cashmere scarf ( ) A. Small and Medium Enterprises
2. B2C ( ) B. Wish
3. SMEs ( ) C. Express Mail Service
4. B2B ( ) D. G
5.CISG ( ) E. Apparel and Accessories
6. Cosmetics ( ) F. Convention on International Sales of Goods
7. EMS ( ) G. Health and Beauty
8. UPC ( ) H. Customer to Customer
9. C2C ( ) I.A self-sufficient Instrument
10. L/C ( ) J.Uniform Customs and Practice for Documentary Credits
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II. Language Appropriate and Accuracy (20%, 1 point each)
There are 20 questions below. You are offered four choices marked with A, B, C and D for each question. Choose the most appropriate one and write the corresponding letter in the bracket.
1. A (n) _________is a business letter seeking or offering the information about certain commodities or service and the trade terms as well.
A. inquiry B. offer C. counter-offer D. email
2. A reply to an inquiry is usually composed of three parts. Which of the following is the content of the second part?
A. Expressing thanks for the inquiry.
B. Expressing hopes of doing business.
C. Making a deal with the other party.
D. Providing all the information the buyers asked for as well as your product advantages.
3. _____ are usually made by sellers to provide information about the commodities the buyer asked for.
A. Enquiries B. Replies C. Business negotiations D. Acceptances
4. The trade terms are used for regulating both sellers and buyers by specifying their_____.
A. tasks B. costs C. risks D. all of the above
5. Under_____, the buyer bears the maximum responsibility.
A. FOB B. CIF C. DDP D. EXW
6. If the seller pays for the cost of transport and the cost of insurance to a destination, and wants to include these expenses in his sales price, he should adopt the trade term of______.
A.CIP B. CFR C. CPT D. CIF
7. Which of the following is not the characteristic of a letter of credit?
A. A commercial credit. B. A self-sufficient instrument.
C. A primary liability for payment. D. A pure documentary transaction.
8. Why is an L/C called a self-sufficient instrument?
A. an L/C is issued on the basis of the sales contract and is dependent on it.
B. an L/C is based on the commercial credit which is generally considered less creditable.
C. The bank has to pay if the documents presented comply with the terms and conditions of the contract.
D. The issuing bank need not refer to the sales contract when paying the L/C, because it is
payable on its own terms and conditions.
9. Which of the following statements is NOT true?
A. The beneficiary in an L/C is usually the exporter.
B. The negotiating bank in an L/C is usually the advising bank.
C. The negotiating bank will send the documents to the paying bank.
D. The documents are sent to the importer after the draft is honored
10. Choose the best answer from the four choices marked A,B,C, and D according to the text.
Which of the following platforms belongs to B2B?
A. Made-in-China B. Wish C. L D. Lazada
11. What is Alibaba’s mission?
A. Smarter shopping.
B. Better living.
C. Providing around-the-clock assistance for its customers.
D. Making it easy to do business anywhere.
12. When was AliExpress launched?
A. In April 1999. B. In April 2010. C. In April 2009. D. In April 2016.
13. What’s the future plan of AliExpress?
A. To build the future infrastructure of commerce.
B. To offer competitive prices.
C. To be able to ship to over 200 countries.
D. To be a company that lasts forever.
14. A trade fair (trade show, trade exhibition, or expo) is an exhibition in which companies in a specific industry can showcase and demonstrate their __________________.
A. latest products and services B. outdated products and services
C. latest products D. latest services
15. An increasing number of trade fairs are happening online, and these events are called__________.
A. actual tradeshows B. organized exhibitions C. virtual tradeshows D. consumer fairs
16. Which of the following is not a characteristic of trade fairs?
A. Only some trade fairs are open to the public.
B. Some trade fairs can only be attended by company representatives and members of the press.
C. Trade shows are classified as either “public” or “trade only”.
D. All the trade fairs are open to the public.
17. We are __________in importing medical equipment from your side.
A. interest
B. interested
C. interesting
D. interests
18. Which one listed below is not one of major Internet domains?_______.
A. B2C (business –to-consumer) B. B2D(business-to-door)
C. B2B（business-to-business） D. C2C(consumer-to-consumer)
19.Today，many buyers and sellers also use e-mail to _______information，________Transactions，and ________other tasks related to electronic commerce.
A. gather...execute...perform B. perform...execute...gather
C. gather...perform...execute D. Execute...perform...gather
20. Email conveys messages from one destination to another in a few seconds. Messages can contain simple ASCII text, or they can contain character formatting. ______Word -processing programs.
A. good at B. Sufficient for C. similar to D. skilled in

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III. Reading Comprehension. (40%, 2 point each)

Passage One
Today, there’s hardly an aspect of our life that isn’t being upended by the tons of information available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us in constant touch with each other via electronic mail. “If the automobile and aerospace technology had exploded at the same pace as computer and information technology,” says Microsoft, “a new car would cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost of a pizza.”
Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in producing goods and serving for the needs of their customers. Nothing like it has been seen since the beginning of the Industrial Revolution, when power-driven machines began producing more in a day than men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and electricity.”
You would be hard pressed to name something that isn’t available on the Internet. Consider: books, health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics, antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A company called Final T offers a place for you to store “afterlife e-mails” you can send to Heaven with the help of a “guardian angel”.
Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week), and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they have just left.What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”

1. What can we learn from the Microsoft's remark?
A．Today's cars and airplanes are extremely overpriced．
B．Information technology is developing at an amazing speed．
C．Information technology has reached the point where improvement is impossible．
D．There is more competition in information technology industry than in car industry．
2.According to the author，the biggest benefit of the Internet is that
A. It saves companies huge amounts of money
B. It speeds up profit making
C. It brings people incredible convenience
D. It provides easy access to information
3.The author gives the example of Final Thoughts．com to make the point that ____．
A．there are some clever ideas on the Internet
B．almost anything is available on the Internet
C．people can find good bargains on the Internet
D．some websites provide novel services to increase hits
4. What can we learn from the fourth paragraph?
A. There is a link between income and computer ownership.
B. Many American children don’t put computers to good use.
C. Studies show that boys are more computer literate than girls.
D. The U.S. will stay ahead in the information technology in years.
5. What is the message the author intends to convey?
A. The Internet is going to get firm hold of our lives someday.
B. The Internet is going to influence our lives even more greatly.
C. We should have a positive attitude towards the changes the Internet brings.
D. Children should be well prepared for the challenges in the information age.

Passage Two
Logistics comes from the French "logistique", Which is______(6) from "lodge" meaning quarters (as in quartering troops). It is related to the word "lodge" (Which is a much older word in English, but from the same Latin root).It entered English in the 19th century.
_________(7), the word logistics is unrelated to the mathematical "logistic" which derives from the Greek "logistikos", and first appeared in English in the 17th century.
Logistics as a discipline began within the_____(8). In fact, the word logistics comes from loger, the ancient French term for a soldier's barracks building or quarters.
Logistics became a topic for discussion in the Business World in the 1960's and 1970's and rose______(9)prominence in the 1980's. It was truly in the 1990's; however, that Logistics began to garner the appreciation it deserved. In the twenty-first century and beyond, the creation of a sleek, flexible and effective supply and value chains will ______(10) define the success or failure of organizations and perhaps even entire business types.
116 Manufacturers, Retailers, Distributors and Internet Commerce firms will all _______(11) to maintain position and valid business models as the _____(12) begin to blur and disintermediation occurs. This will _______(13)with a re-integration process as the successful new models emerge, as only the fittest and most _______(14) will overcome this period of truly _______(15) change in the business world.
Military Logistics is a field in its own right, and many of the technologies and Logistics Systems we now take for granted would never become commercially available had the military not funded their initial development. This trend continues With new initiatives still coming forward such as Total Asset Visibility (TAV). However,the logistician may be as underappreciated a human asset in the military world as some are in the business World today.

6. A. Derived B. Acquired C. borrowed D. secured
7. A. Thankfully B. Interestingly C. Especially D. Monthly
8. A. Industry B. agriculture C. military D. business
9. A. at B. in C. of D.to
10 . A. no more than B. no less than C. no other than D. no better than
11. A. Struggle B. battle C. make effort D. compete
12. A. lines B. logistics C. industry D. business
13. A. exclude B. seclude C. Include D. Conclude
14. A. adoptable B. adaptable C. workable D. walkable
15. A. Dramatic B. big C. Revolutionary D. huge

Passage Three
How we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion.
Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he used to, and girls don’t make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.
What causes fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats for example. In cold climate, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats. More American men have followed his example.
There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.
Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy” look seems to be a reaction against the increasingly expensive fashions of the top fashion houses.
At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater, and it would be discourteous to visit some distinguished scholar looking as if we were going to the beach or a ni