月物流英语试题及答案.doc

2012年10月高等教育自学考试
物流英语 试卷
课程代码 05362
本试卷满分100分，考试时间150分钟。
考生答题注意事项：
1. 本卷所有试卷必须在答题卡上作答。答在试卷和草稿纸上的无效。
2. 第一部分为选择题。必须对应试卷上的题号使用2B铅笔将“答题卡”的相应代码涂黑。
3. 第二部分为非选择题。必须注明大、小题号，使用0.5毫M黑色字迹签字笔作答。
4. 合理安排答题空间，超出答题区域无效。

第一部分 选择题
PART ONE (50 POINTS)
Ⅰ.词汇与语法。从A、B、C、D四个选项中，选出一个最适合的答案，并在答题卡上将所选答案的字母涂黑。（本大题共20小题，每小题1分，共20分）
Complete each of the following sentences with the most Hkely answer.(20 points)
1.The aim of management is to minimize the amount of material in stock.
A.invention B.inventive C.inventory D.inventiveness
2.Don’t forget to refer to the book ERP in the of planning resources in your enterprese.
A. way B.route C.process D. proceed
3.The expenses will be for your account if you place an order of 100,000 tons of roll steel at a time. My workshop uses only tan tons a month.
A. storage B.store C.stocking D.stored
4.The big city has s multi-cultural population with a growing base.
A.industry B.industrial C.agriculture D.agricultural
5.One of the key points in distribution of product is whether it is where the customer wishes to consume it .
A.profitable B.available C.consumable D.useful
6.We’ve studied all our catalogs.
A.comperirors B.competitor’s C.competitor D.competitors
7.The firm from a local one to a national one.
A.has been expanded B.has expanded C.was expanded D.expand
8.Carefully manafing inventory levels good economic sense.
A.make B.are made C. makes D.are making
9.Industrial packaging has a significant on the cost and productivity of logistics.
A.affect B.impact C.importance D.function
10.A growing number of customers require that product tracked as it moves through the sup-ply chain.
A.being B.to be C.have been D.be
11.A warehouse manager will have to minimize the time on responding to demand and errors in dispatches.
A.spending B.to spend C.spent D.spend
12.Your explanation on EOQ is ,and few of us can follow you.
A.unattractive B.clear C.prospective D.vague
13. If you refuse to develop yourself, others will you.
A.beat B.overdo C.win D.outperform
14. The shipping company will issue the Bill of Lading on the beasis of the statements this doc-ument.
A. from B.on C.for D. to
15. If you passed the test , you will go to college.
A.customer B.producing C.supply D.crucial
16. Generally speaking, bread can be found in a .
A.bakery B.butcher’s C.tobacconist’s D.stationery
17. In this world, is very important to the modern people
A.information B. nations C. facility D.upstream
18. If you don’t know anything about the economic , you won’t be a wise investor.
A. schedule B.cycle C.scanner D.laser
19. I can’t promise, I’ll do my best
A.but B.if C. however D. anyway
20. Most TPL companies tailor their service to the specific requiremeats of their customers.
A.accordant B. according C. accord D. accordance

Ⅱ.阅读理解 认真阅读下列三篇短文，每篇短文后有5个问题，根据短文的内容从A、B、C、D四个选项中，选出一个正确答案，并在答题卡上将所选答案的字母涂黑。（本大题共15小题，每小题2分，共30分）
Read the following passages and answer the questions. (30 points )
Passage 1
In supply chain management software, the forecast is a calculation that is fed data from real time transactions and is based on a set of vareables that are configured(配置) for a number of statistical forecast situations. Planning prefessionals are required to use the software to provide the best forecast situation possible and often this is left unchecked without any review for long periods. To best use the forecasting techniques in the supply chain software , planners should rewiew their decisions with respect to the intemal and external environment. They should adjust the calculation to provide a more accurate forecast based on the current information they have.
Statistical forecasts are best estimates of what will occur in the future based on the demand that has occurred in the past. Historical demand data can be used to produce a forecast using simple linear regression (回归). This gives equal weighting to the demand of the historical periods and projects the demand into the future . However, forecasts today give greater emphasis on the more recent demand data than the older data. This is called smoothing and is preduced by giving more weight to the recent data. Exponential (指数的) smoothing refers to ever-greater weighting given to the more recent historical periods. Therefore a period two mooths ago has a greater weighting than a perild six months ago .The weighting is called the Alpha Factor and the higher the weighting, or Alpha factor the fewer historecal periods are used to create the forecast .For example ,a high Alpha factor gives high weighting to reacent periods and demand from periods for a year or two years ago are weighted so lightly that they have no bearing on the overall forecast. A low Alpha factor means historical data is more relevant to the forecast.
Historical periods generally contain demand data from a fixed month, i.e. June or July. However, this introduces error into the calculation as some months have more days than other months and the number of workdays can vary . Some companies use daily demand to alleviate(减轻) this error, although if the forecaster understands the error , monthly historecal periods can be used along with a tracking indicator to identify when the forecast deviates (偏离) significantly from the actual demand . The level at which the tracking signal flags the deviation is determined by the forecaster or software and vary between industries, companies and products. A small deviation may require intervention when the product being forecasted is high-value, whereas a low-value item may not require the forecast be scrutinized(细察) to such a high level.
21.Based on this passage, the function of forecast in supply chain management software . .
A. is complaint-free
B. includes variables that can be and should be updated
C. is accurate
D. is not welcomed by the customer
22. “They” in Paragraph 1 refers to .
A.the forecasting techniques
B. planners
C. long periods
D. transactions
23. Paragraph 2 focuses on
A. the definition of statistical forecasts
B. linear regression
C. why statistical forecasts are adopted
D. how statistical forecasts work
24. The last paragraph tells us .
A. the history of statistical forecasts
B. the duration that statistical forecasts work
C. some circumstances, like problems, of statistical forecasts
D. the future development of statistical forecasts
25. When writing the passage, the author seems to be .
A. optimistic about the future of the software
B. biased to statistical forecasts
C. objective in introducing statistical forecasts
D. confident in telling the theory of statistical forecasts
Passage 2
The strategic supply chain processes that management has to decide upon will cover the breadth of the supply chain. These include preduct development, customers, manufacturing, vendors and logistics.

Product Development
Senier Management has to define a stratefic direction when cousidering the products that the company should manufacture and offer to their customens. As product cycles mature or products sales decline, management has to make stratefic decisions to develop and introduce new versions of existing products into the marketplace, rationalize the current product offering or whether develop a new range of producta and servies. These strategic decisions may incllude the need to acquire another company or sell existing businesses. However, when making these strategic product development decisions, the overall objectives of the firm should be the determining factor.

Custorners
At the strategic level, a company has to identify the customers for its products and services, When company management makes strategic decisions on the products to manufacture, they need to then identify the key customer sefments (部分) where company marketing and advertising will be taretde.

Manufacturing
At the strategic level, manufacturing decisions define the manufacturing infrastructure and technology that is required. Based on high level forecasting and sales estimates, the company management has to make strategic decisions on how products will be manufactured. The decisions can require new manufacturing facilities to be built or to increase production at existing facilities .However, ifthe overall company objectives include moving manufacturing overseas, then the decisions may lean towards using subconreacting and third party logistics. As environmental issues influence corporate policy to a greater extent ,this may influence stratefic supply chain decisions with regards to manufacturing,

Suppliers
Company management has to decide on the strategic supply chain policies with regards to suppliers. Reducing the purchasing spends for a company can directly relate to an increase in profit and strategically a number of decisions can be made to obtain that result. Leveraging the total company’s ppurchases over many businesses can allow company management to select strategic global suppliers who offer the greatest discounts . But these decisions have to correspond with the overall company obiectives.

Logistics
As well as strategic decisions on manufacruring locatons , the logistics function is key to the success of the supply chain .Order fulfillment is imprtant and company management needs to make strategic decisions on the logistics network. The design and operation of the network has a significant influence on the performance of the supply chain . Strategic decisions are required on warehouses, distribution centers which transportation modes should be used .If the overall company objectives identify the use of more third party subcomtracting , the company may strategically decide to use third party logistics companies in the supply chain.

26. What is the best title of this passage?
A. Stratrgic Supply Chain Management
B. Tactical Supply Chain Management
C. Operational Supply Chain Management
D. Green Supply Chain Management

27. All decisions have to be subject to (服从于) .
A. customers’ interest
B. company’s objectives
C. manufacturing capabilities
D. market shares
28. What is most important to the success of the supply chain ?
A. Product development
B. Key customer segments
C. Global suppliers
D. Logistics function
29. To sell existing businesses belongs to the category of .
A. product development
B. manufacturing
C. vendors
D. logistics
30. This passage is to .
A. argue
B. give examples
C. define
D. introduce

Passage 3

How do you effectively preserve the relationship during tough times? You can’t without the right foundation. Few strong business relationships are bullt quickly. Every good marketing strategy must include the long term goal of identifying key customers and prespects and building positive relationships.To start the process during tough times is too late. Here are a few suggestions:
● In the beginning don’t talk. Yeah, that’s right. At the beginning of the relationship do more listening than talking. One of the greatest reasons to keep a supplier is the words。 “They know our business.” Knowledge and understanding can be the glue to holding the relationship together during tough times.
● Keep the sales brochures in you briefcase. Only pull them out if they can solve a problem the customer has shared. If they don’t and you leave them behind they’ll be pitched.
● Pick the right sales person for the customer. I don’t mean only personality ( tough to figure out and a big variable ), but length of service and level of industry and company knowledge that would match the size and importance of the customer or prospect.
● Remind the customer of your value proposition each time you meet. It could be on-time performance, fulfillment fates or how much you understand their business and needs.
● Demonstrate cost savings. If you delivery rates are higher but you deliver one day sooner, discuss the savings with the customer in terms of coat of money saved, customer satisfation, lower inventories with JTT delivery and the implications of not delivering on time or being late.
● Go paperless. A strong e-commerce toolbox can save a customer time, reduce labor costs, paperwork and inconvenience.
● Build your brand’s top-of-mind awareness at every opportunity with the goal of being among the first calls made when an RFP is put together. Use case study white papers, press releases, advertising, merchandising, event marketing, web site messages and email marketing.
We’ve only touched on a few ideas here, and much more can be said about each. But the main point is this 。 It can be too late when you hear, “Let’s build a strong relationship with them,” when no foundation has been laid.

31. By saying “ Few strong business relationships are built quickly ”, the author means that
A. strong business relationships can be built quickly
B. strong business relationships cannot be built quickly
C. business relationships should be strong
D. business relationships are very important during tough times

32. Which of the following is NOT the merit (好处) of “e-commerce”?
A. Saving time
B. Decreasing labor costs
C. Creating convenience
D. Making pricate contact with suppliers

33. At the beginning of the business relationship, the author’s suggestion is .
A. “du more listening than talking ”
B. “keep the sales brochures in your briefcase”
C. “pick the right sales person for the customer”
D. “Remind the customer of your value proposition each time you meet”

34. Which of the following is the theme (主题) of this passage?
A. Building the right customer relationship takes the right foundation
B. Right customer relationships take time.
C. Cost is No.1 element in making good business relationships.
D. Your brand is in your own interest

35. The passage is more like a (n) .
A. piece of news
B. personal idea
C. advertisement
D. letter
第二部分 非选择题
PART TWO (50 POINTS)
Ⅲ.术语翻译 根据题目要求，将下列术语分别译成汉语或英语，译文写在答题卡上。（本大题共10小题，每小题1分，共10分）
Translate the following terma into Chinese or English. (10 points)
(A) From English to Chinese
36. transport
37.shopping products
38. obsolescence cost
39. Documents against Payment
40. TEU/ teu ( twenty-foot equivalent unit )
(B) From Chinese to English
41.绩效
42.装配
43.库存过剩
44.消费性包装
45.提单

Ⅳ.词语匹配 将A栏中的词语与B栏中的汉语释义相匹配，并将B栏中所选答案的字母写在答题卡上。（本大题共10小题，每小题1分，共10分）
Match the words and expressions in C