共创中国四川仙潭酒厂系列之宏图.ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,SmallBiz,U,1.What is SmallBizU?,Presentation and Overview,SmallBiz,U,SmallBizU is,SmallBizU is the first online academy created especially for small businesses and entrepreneurs.,Currently,it is the largest collection of entrepreneurial training resources available on the internet.,We have created a no-frills,utilitarian curriculum that provides small businesses with real-world tools and information.,Inside,youll find 20 core classes encompassing over 3,500 animated slides and 350 tools and resources contained in a comprehensive knowledgebase.,Whats The Objective of SmallBizU?,SmallBizU seeks to teach entrepreneurs the 3Ms:,Money,Marketing,and,Management.,It achieves this objective through the delivery of 20 core courses that teach the“language of business”and important trade-skills.,Beyond these core functional skills,an advanced masters level program titled,The Entrepreneurial Master Class Curriculum(EMC,2,),integrates the functional core skills into a set of“entrepreneurial mindsets”designed specifically for growing companies.,Design and Development,From its inception,the curriculum of SmallBizU was developed using a branded and unified approach applied across the design of every course.,Each course moves across a continuum of ten sections.The sections move from a general description of a functional skill,to the recognized theory,to the application of the practice to a small business.,A typical course ranges anywhere from 170 to 230 slides and is presented over a three to four hour period.,Each course is delivered via the internet full of animated slides accompanied by voice-over narration,PowerPoint presentations,worksheets,toolsets,and access to a comprehensive knowledgebase.,Competitive Advantage,SmallBizUs strategic market advantage lies with its proprietary content and business expertise in marketing to business development organizations.,The amount of intellectual property that SmallBizU has been able to amass over the five-year research and development phase makes for a formidable barrier to entry into this market for potential competitors.,Current Courses,Money Courses:,Finding Money To Start A Business,Creating A Loan Package,Finding and Attracting Investors,Creating Financial Projections,Accounting 101:The Fundamentals,Management Courses:,Crafting A Business Plan,Strategic Planning and Execution,The Entrepreneurial Strategies,Growing A Business,Choosing A Legal Structure,Buying A Business,Hiring and Managing Employees,Marketing Courses:,Creating Buzz:Small Business Marketing,Market Insight and Research,Positioning,Pricing Strategy and Tactics,Understanding Intellectual Property,Advertising and Promotions,Marketing 101,2.The Problem SmallBizU Solves,Presentation and Overview,SmallBiz,U,Product Rationale,Most people that start a business are technicians by trade.They know a skill or craft and seek to build a business around it.,But,as Michael Gerber states in his book,The E-Myth,“therein lies the fatal fallacy:a technician assumes because they know the trade or craft that they know how to run a business that does the technical work.”,As technicians,they have worked,in,their business,but not,on,it.,Entrepreneurship is a practice,Fortunately,the critical skills of entrepreneurship can be taught.,As management pioneer Peter Drucker stated,“Entrepreneurship is not magic,its not mysterious,and it has nothing to do with genes.Its a discipline.And,like any discipline,it can be learned and improved upon.”,SmallBizU addresses the need brought forth by both Gerber and Drucker.,It provides the necessary skills an entrepreneur needs on a“just-in-time”basis to allow them to work,on,their business rather than just,in,it.,There Is A Need For SmallBizU,There are over five million businesses in the United States with less than 20 employeesand youd better believe that each and every one of them wants to grow.,Yet,relatively few entrepreneurs darken the doorways of our existing educational institutions to get help.Why is this?,There are two reasons why traditional community colleges and universities dont meet the requirements of many entrepreneurs:,(1)they produce the wrong product and,(2)they deliver it through the wrong approach.,