国际商务礼仪Unit-23-Sales-Promotion-Etiquette.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,UNIT 23 Sales Promotion Etiquette,（推销礼仪）,Focal Points,1.First impression counts,2.Etiquette begins with first phone call,3.Important rules of sales etiquette,Remember First Impression Counts,（第一印象决定成败）,Sales Promotion Etiquette,Keeping your etiquette skills sharp is a key ingredient for keeping your customer base happy.Keeping your customer base happy should be your main goal if you are in the business of sales and it especially becomes vital in times of economic crisis.,3,、,objectionable:causing disapproval or protest,令人不快的，令人反感的,Perhaps this is what the naysayers find objectionable.,或许这就是反对者感到该反对的。,4,、,hands-on:involving active participation,实用的，实际动手做的,hands-on experience,实践经验；实际动手经验,hands-on training,实习培训,5,、,profane:violate the the sacred character of a place or language,亵渎的，不敬的,Money is not profane.,钱非俗物。,God-damn is a profane word.,“,该死”是句粗话。,6,、,foul language:,粗话,B.Etiquette Begins With First Phone Call,（推销电话礼仪）,2.monotonous:,无变化的，单调乏味的,I found the work monotonous.,我发现这个工作枯燥无味。,3.contagious:,有感染力的,Nothing is so contagious as enthusiasm.,热情是最富有感染力的。,1,、,nit-picky:tending to raise petty objections,挑剔的，吹毛求疵的,4,、,CRM:Customer Relationship Management,客户关系管理,Im interested in you CRM software.Can you give me an quote?,我对你们的客户关系管理软件有兴趣。能给我个报价吗？,5,、,show some class:,表现得高尚一点,Show some class,identify yourself and try to contribute positively to the forums.,表现出一定的阶级，标明自己并尝试作出积极贡献的论坛。,6,、,waltz:,旋转,He danced the waltz with me.,他同我跳华尔兹舞。,8,、,angst:,焦虑不安，烦恼,You can understand their angst.,“,你可以理解他们的焦虑”。,9,、,stand off:,疏远，保持一定距离,I like the girls who are shy and stand off.,我喜欢那些腼腆不愿与人接触的女孩们。,They stood off towards my proposal.,他们对我的倡议反映冷淡,10,、,pitch:,推销的话,The president speaks in New York today,making another pitch for his economic program.,总统今天在纽约发表讲话，再一次推销他的经济计划。,Exercises,I.Role-play activity:Divide the class into several groups.Some groups are going to imitate the sales representatives while others will mimic the potential customers.In the process of performing the actual promotion activities,they should take proper sales etiquettes into account.,II.The whole class is encouraged to search for more detailed information on appropriate sales promotion etiquettes in various circumstances and they are appreciated to share with the rest of the class.,III.Read the following article about more considerations in sales promotion etiquettes and discuss proper manners for a successful business transaction.,Attending Meetings,Events and Conventions:,1.Be courteous to vendors,dont interrupt.,2.Smile and say“hello”even as you are passing them by.,3.Grabbing giveaways without learning about the business is uncouth.,4.Blocking the table by talking with a friend smack in front is disrespectful,5.If you need to put a cup of liquid down for a momentdo it elsewhere than on a vendor table.,6.Do not put any personal belongings on a vendors table.,7.At a meeting,ask questions at the appointed time rather than interrupting the speaker.,8.Ask questions appropriate to the topic at hand.,9.Personal conversations with the presenter should be held afterward or scheduled for another time.,Receiving Items in the Mail:,1.Let the sending party know the items were received,dont make them call.,2.Say“Thank you”.,Giving Gifts:,1.The gift should be proportionate to the amount of business and within your budget.,2.A thoughtful note with the gift will be kept.,3.Give something you are certain the other person will like.,Being treated to a restaurant meal:,1.Let the treating party choose their seat.,2.Facing the window or door is usually the power seatand the waiter will know to provide the check to that person.,3.Try to stay within the same price range of what your host orders.,4.Take a cue from your host on whether to order extras such as drinks or dessert.,5.Do your best to eat at the same pace as your host.,Treating others to a restaurant meal:,1.Choosing the power seat to take control.,2.Either offer your guest to“choose anything on the menu”or let the other party know what you are ordering.,3.Try to pay for the meal without your guest knowing the total.,4.Leave a generous tip.,5.Do your best to get to know your guest on a personal level too.,These sales etiquette tips will hopefully help you continually make excellent first impressions time after time!,