实用商务英语听说第三册Unit-6-Establishing-Business-Relations课.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,LOGO,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 6,Establishing,Business Relations,Aims,To listen and understand different channels for obtaining useful business information and business opportunities,To practice listening for specific information about establishing business relations,To practice listening for general ideas,Aims,Contents,Part I.Warm-Up,Part II How to Find New Customers,Part III Seeking Business Opportunities,Part IV Establishing Business Relations,Contents,Business owners constantly look for ways to increase profits and customers.Marketing,promotions and products are only a few of the ways to keep your customers coming back.If you want to be successful,perhaps you should specialize in the export of a wide range of products and establish business relations.,.,Situation,Reference:,1,2,Open-ended.,Word Bank,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,1.Which of the following is“Not”true about business?,(C,),A.Business is related to profit-seeking activities and enterprises.,B.Business must deal with consumers and the general public.,C.Business provides more employment than products.,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,3.Why is business the economic pulse of a nation?(,A,),A.Because it defines a nations standard of living.,B.Because it offers financial rewards to successful businesspeople.,C.Because it provides all the necessary services a nation needs.,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,4.What is the relationship between profits and social responsibilities for a successful business?(,B,),A.Social responsibilities are a little more important than profit.,B.Profits and social responsibilities are equally important.,C.Social responsibilities are much more important than profit.,Part II How to Find New Customers,Reference:,Open-ended.,1,2,Usually a firm may approach its clients or obtain necessary information through the following channels:trade fairs,banks,the internet,chamber of commerce,trade directory etc.you can also obtain useful information from many sources such as periodicals,newspapers and TV advertisements,etc.,Task 2 KEYS,Directions:Listen to the following passage and fill in the missing words,.,.,The establishment of business relations is the fundamental step in foreign trade and in international,exchange,because transaction can only be made after the business connections have been,set up,.,A newly-founded firm needs seeking,prospective,clients,to start its business;an established enterprise needs extensive connections to maintain or,expand,its market and enlarge its business scope and turnover.Usually a firm may approach its clients or,obtain,necessary information through the following channels:,Task 2 KEYS,Directions:Listen to the following passage and fill in the missing words,.,.,Business connections are most valuable to firms,engaged in,foreign trade.Therefore,traders must make all efforts to,consolidate,their established relations with the firms having previous business and go all out to revitalize and develop the trade by,searching for,new connections.,Task 3 KEYS,Directions:Listen to the passage and answer the following questions.You may need to take some notes while youre listening.,1.From the local chamber of commerce,2.More than 60 years,3.To establish business relations,4.The export of various leather handbags,Part III,Seeking Business Opportunities,Task 1 KEYS,Directions:ABC Import and Export Corporation would like to expand its business in American market.Steven Chen,an experienced sales representative of ABC,attended the Chicago International Home&Housewares Show.He brought a wide range of products which appealed to many customers.During the Show,he met Denise Maclean from,Macys Inc.She,is interested in Chinese products.Now listen to the conversation and decide whether the following statements are true or false.,Task 1 KEYS,(,F,),1.Denise approached her new business counterparts through communication in writing from the conversation.,(,F,)2.Denise is interested in silk,woolen knitwear,cotton piece goods,and garments of ABC Import and Export Corporation.,(,T,)3.Silk blouses with brightly colored and beautifully designed are always in great demand.,(,T,)4.Macys Inc.wishes to establish relations with ABC Import and Export Corporation.,(,F,)5If you want to know the financial position,credit standing and trade reputation of,Macys Inc,.,you may only refer to Bank of Hong Kong.,Task 2 KEYS,General Image,Goods and Service,Brands,Macys Inc.is one of the nations,premier retailers,with fiscal 2011 sales of,$26.4,billion.,It almost offers various goods and services you need such as apparel and,beverages,consumer electronics,telecommunication,etc,Macys brand operates about,800,Macys department stores and,furniture,galleries in 45 states.,Sears,Roebuck and Company is a wholly owned of SHC.It is a,leading,retailer,providing goods and service.,It offers,a,wide,range of,goods,including,home,appliance,clothes and automotive products.,It offers consumers leading,proprietary,including Kenmore,Craftsman and Lands End.,Task 3 KEYS,Directions:Discuss the following question with your partner.,Please list the important factors that influence your establishing business relations with a prospective client.The first one has been done for you.,Task 3 KEYS,For a company,For products,credit standing,quality,financial reserve,fashion design,corporate culture,Durability,location,Pricing,high reputation,Discount,brand,users satisfaction,staff quality,cost,Task 1 KEYS,Directions:Steven receives a phone call after he returned back from the Show.Listen to the telephone conversation,and write words or numbers in the spaces.,Telephone Message,Caller:,Tony Brown is the,1),purchasing manager,of,S,ears,Roebuck and Company.,Channel:,Tony know ABC Company from,the International Home&,2),Housewares Show,Purpose of call:,In the hope of,3),establishing business relations,Models required:,Model No.,4),No.106,and No.,5),No.297,Popular Products:,For their 6),durability,and fashion design,especially for 7),competitive price,.,Address:,From 8),website,Task 2 KEYS,Directions:After the phone call,Steven arranges to send the samples Tony is interested in.One month later,Steven receives a phone call from Tony.Listen to the conversation and decide whether the following statements are true or false.,(,T,),1.Tony is satisfied with the samples except for the green color.,(,T,)2.The producer can make silk products according to the buyers different requirement.,(,F,)3.Tony would like to order Chinese silk products with Stevens company at once.,(,F,)4.Tony will go to China on holiday next month.,Task 3 KEYS:,(Reference),Step,Terms or sentences related to,Step 2 To seek business opportunities,Promotion of your products:,Our products are known for good quality,fashion designed.Theyve met with great favor overseas and are always in great demand.,etc.,Step 3:To establish business relations,Expression of a desire for establishing business relation:,We are willing to enter into business relations with your company on the basis of equality and mutual benefit.,etc.,Part I,Part II,Part III,Part IV,Warm-Up,How to Find New Customer,Seeking Business Opportunities,Establishing Business Relations,Summary,Thank You!,