展会公司项目活动培训方案.ppt

Titelmasterformat durch Klicken bear-beiten,max 3 Zeilig!,Textmasterformate durch Klicken bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,EVENT SHARING,Prepared by Somebody,01,What is Event?,02,Event Type,03,Event Process,04,Your Role as Account Service/Business Development Person,05,Project Management,Is it,TRUE,that Event is:,Exhibition+Models+Entertainment?,Just Lion Dance,Less Production work more hostess,beauties?,-,Then What is Event?Event Marketing,Event Management?.,EVENT,is,Audience Experience,Among all the marketing tools,only event have the strong power to engage people in a way that inspires immediate action and long-term advocacy.,Its not simple Lion dance but needs strategic insights to develop experienced campaign that build relationships and demonstrate results.,01,What is Event,EVENT,is here,它是通过一种现场的活动将您的目标听众和您的产品、品牌紧密地联系起来，并利用极高程度的,:,互动性,Interactivity,感观刺激,Sensory impact,关联性,Relevance,01,What is Event,Digital Marketing,网络营销,AD,广告,PR,公关,Event,活动,DM,直接营销,BRAND,品牌,According to,AUDIENCE,we have Event type as,Internal Branding /,员工 内部活动,The target,audience mainly covers corporate internal staff such as sales training,annual staff meeting,seminar,B to B Events/,公司商业活动,The,target audience mainly are business customers including media,partners,Consume Events/,消费者活动,The target audience are consumers such as roads how,promotions,product launch,Public Events/,大型公共活动,The audience is public such as Olympic games opening and closing ceremony,02 Event Type,02 Event Process,我们每天忙忙碌碌的面对不同的案子和客户,谁,曾,停,下,脚,步,为,自,己,理,清,工,作,的,头,绪,谁曾仔细想过，我们反反复复究竟在做些什么,工,作,琐,琐,碎,碎,，,而,我,们,身,陷,其,中,-Take Brief,Brainstorming-,Collect Information-,-,Combine,Pitching Proposal-,-,Revise,&,update,Execution Proposal-,-,-,Confirm,&Execute,Logistics,-,-,-Art&Graphics,AV-,Production-,-,Action,Plan,-Staff Plan,3,rd,party-,-,-On Site-,Venue-,02 Event Process,03 Your Role,You are not only Sales but,Project Owner,Take partial the responsibility as,Project Management,Person during Pitch,You also need have the following,FAITH,PASSIONATE,激情,Detail-Oriented,细心,Brave,大胆,04 Project Management,Take Brief,Gain and,Summarize,key notes from client brief,Basic Event Information,活动的基本信息,时间、地点（如果已有、或需要我们推荐则需要知道场地的要求）、人数、参加人群、活动预算、活动内容（流程是否有，还是我们推荐）,Event Background(Partial from brief,partial from your homework),活动背景,Event Key Objective,、,Key Message,活动主旨、信息,Event Creative Tone&Manner,活动的基调,Event Challenge,活动的挑战,*这里是你做为一个客服人员，预计到做此次竞标、活动所面临的挑战,6.Competitor Information,竞争对手的情况,-Collect Information,信息整理,:,从与客户的交谈中了解,从媒介载体获得,从他人口中获得,从,Brief,中提炼,04 Project Management,Brain Storming,Step 1,项目的介绍,Brief Sharing,Step 2,列出主要需要头脑风暴的主题,List Brain Storming Topic,Step 3,收放自如，鼓励天马行空 但也要结合实际,Control Brain Storming time and framework,Step 4,适时总结，筛选给出建设性的意见和方向,Make summary and give constructive advice,Step 5 Action Plan/Pitch Schedule,时间表、做好各个部分的分工,-Combine,作为项目,Leader,，在方案整合过程中，要学会换位思考！,站在客户的立场分析需求,站在同伴的立场分析要求,04 Project Management,Proposal Writing,Step 1,方案的框架,Proposal Framework,Step 2,合理的分工，列出设计清单,List Design list and project team work,Step 3 Watch&Consolidation,跟进设计，做方案的整合,Step 4 Quotation Preparation,报价整合,Step 5 Completion,、,Revision,初步完稿，审视，修改,04 Project Management,Proposal Writing,Pitch Proposal focus on the creativity and concept,nice pictures,feeling and look like is more essential.Music,video will be an advantage.,着重创意理念,Execution proposal focus on details and feasibility.The more detailed,The Better.,着重执行细节,04 Project Management,Submit Proposal,Treat it as never ever an,ENDING,but,STARTING,04 Project Management,So Keep working till you,SIGN THE CONTRACT,Please.,The Toughest Thing about,Success,is,That you have got to keep on being a,Success,!,善于总结经验，实践成就理论！,Thank You!,