会展英语1.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Click to edit Master text styles,Second level,Third level,Fourth level,Click to edit Master title style,Expressions for Fairs,1.booth：展台；售货棚；展览摊位,2.booth contractor：展台搭建公司,3.booth number：展位号码,4.booth order：展位预定,5.,business card：名片,6.corner booth：角落展台,7.,exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品,8.exhibition,：展览会,9.exhibitor manual,：参展商手册,10.exhibitor,：参展商,11.exposition manager,：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“,show manager”,或“,show organizer”,。,12.exposition,：博览会,13.raw space,：展览广地,14.row booth,：标准展台,15.showcase,：陈列，陈列柜,attendee,：出席者,在场者,applicant,：申请者,box lunch,：盒饭,brochure,：宣传小册子,budget,：预算开支,conference,：专业会议，协商会,congress,：代表大会，会议,consortium,：国际财团,convention site inspection,：会议场地考察,convention registration,：会议代表签到,Booth Reservation,预定展位,一、展位预订基本应对,1.Id like to sign up.,我想报名。,2.I may register you on the phone.,我可以帮您在电话里注册。,3.I would suggest you make a reservation with your credit card now,otherwise we cant guarantee your booth.,我建议您现在就用信用卡预订，否则我们无法保证您的摊位。,4.Let me confirm your reservation.,我再确认一下您的预订。,5.I need you to answer some questions to make the reservation.,为了帮您预订，我需要您回答我几个问题。,6.May I know your name/phone number/email/company name?,请问您的姓名,/,电话号码,/,电子邮箱,/,公司名称？,7.Your booth number is,您的展位号码是,8.Thank you for calling us.,感谢您的来电。,9.Well send you a letter of confirmation by email/by fax within 5 working days.,我们在,5,个工作日内会给您电邮,/,传真一份预订确认书。,二、询问客人对展位的偏好,1.Which one would you like?,您喜欢哪一种摊位？,2.Let me check it for you.,我帮您查一查。,3.Do you have any corner booth?,你们有角落摊位吗？,4.Do you have any raw space in the center?,你们有（展区）中心的光地吗？,5.Do you have any end-cap booth?,你们有三面开口的摊位吗？,6.An in-line booth will be fine.,我要一个道边摊位就行了。,7.May I know the location?,我能不能知道（摊位的）位置？,8.Well send you a layout of the exhibition hall,and mark the available booth on it.,我们可以给您发一份展厅的布局图，并且把可预订的摊位标出来。,三、当客人想要的展位预定已满,1.Im afraid allbooths have been booked up.Willbe alright?,恐怕所有的,摊位都已经被订满了。,的摊位怎么样？,2.Im afraid were fully booked.,恐怕我们已经预订满了。,3.We still have somebooths available.,我们还有一些,摊位。,四、取消展位,1.Cancellation will only be accepted in writing before the stipulated deadline.,取消展位必须于截至日期前以书面形式提出。,2.All cancelled orders will be subject to a 30%cancellation charge.,所取消的申请需缴付,30%,作取消手续费用。,3.A written notification by the exhibitor is demanded for cancellation of exhibition space.,参展企业若取消参展或削减展出面积，应以出面形式通知（主办单位）。,Application&Booth Reservation,报名与预定展位,R:Reservation Clerk,预订部职员,C:Client,客户,R:Good morning.Zara Exhibition Center.Can I help you?,早上好，,Zara,展览中心。有什么可以为您效劳？,C:Yes,Please.Im with,Dola,in the U.SId like to register for the International Motorcycle Exhibition.,是的。我是美国多乐公司的，想报名申请国际摩托车展的展位。,R:May I have your name,Sir?,请问您的姓名？,C:Im Thomas Brown.,我叫托马斯,布朗。,R:Let me check,Mr.BrownThank you for waiting.Fortunately,there are still some booths available.If you send us your registration form and registration fees within two weeks,it is still possible for you to get one booth.,布朗先生，我来查查看,让您久等了。好在我们还有一些摊位。如果您递交注册表并在两周内缴纳注册费，还是有可能租到一个摊位的。,C:May I register for it now on the phone?,我可以现在在电话里注册码？,R:Sure.Which credit card would you like to use?,当然可以。您想使哪种信用卡？,C:American express.,美国运通卡。,R:Fine.Id be glad to help you sign up on the phone.Perhaps you can answer me some questions to start with?,好的。我很乐意帮您在电话里报名。您可以先回答几个问题吗？,C:Sure.,可以。,R:May I know your phone number,email and your companys name?,请问您的电话号码、电子信箱和公司名称？,C:My phone number is 867-932-294;my email is,thomasbrown,;my companys full name is,Dola,Motorcycle Assembling Corporation.,我的电话是,867-932-294,；我的电子邮箱是,thomasbrown,；我公司的全名是,Dola,摩托装配公司。,R:Mr.Thomas Brown at 867-932-294 form,Dola,Motorcycle Assembling Corporation;and your email is,thomasbrown,.Is that right?,托马斯,布朗先生，电话是,867-932-294,，,Dola,摩托装配公司的，我的电子邮箱是,thomasbrown,。是这样吗？,C:Yes!,对！,R:Are you looking for a standard package booth or non-standard package booth?,您想预订标准包价摊位还是非标准包价摊位呢？,C:What is the charge for each?,它们的费用分别是多少？,R:The nine-square meter-booth costs at least 23,000,yuan,RMB per unit while the six-square meter-booth is at least 17,000 per unit.Which one would you prefer?,标准摊位时,9,平方米的，每个起价是,2.3,万元人民币；（非标准摊位是）,6,平方米的每个起价是,1.7,万元人民币。您喜欢哪一种呢？,C:One nine-square meter-booth,please.,请给我一个,9,平方米的摊位吧。,R:Where do you wish your booth to be located?,您希望摊位的位置是怎样的呢？,C:Can I reserve a space in the center?,能不能订到中心区的摊位？,R:Sorry but all center booths are booked up.We have only corner booths left.,很遗憾，所有中心区摊位都定订完了。我们只剩一些角落摊位啊。,C:Oh,thats fine.Ill take a corner booth.,好吧，那我就要一个角落摊位号了。,R:There is a corner stand to the right of the entrance.Will that be all right?,入口右边有一个角落摊位，您觉得怎么样？,C:Okay,Ill take it.,好的，我就要那个吧。,R:Thank you,Mr.Brown.You have reserved one nine-square meter corner both to the right of the entrance.The booth number is A-092.May I have your credit card number?,谢谢您，布朗先生。您预订了入口右手边的一个,9,平方米的角落摊位。摊位的编号是,A-092,。请问您的信用卡号码？,C:The number is 8453-1940-0327,expiration date 12/31/2010.,号码是,8453-1940-0327,，有效期至,2010,年,12,月,31,日。,R:Thanks.Ill send you a letter to confirm your reservation soon.Anything else we can do for you?,谢谢。我很快会发一份预订确认信给您。还有什么问我能为您效劳的吗？,C:No,thank you very much.Goodbye!,没有了，非常感谢。再见！,R:Thanks for calling.Goodbye!,感谢您的来电，再见。,E：我们下个月在法兰克福有个贸易展览会。展位上的一切都准备好了，即使发给与会者的广告传单和材料不够多。,J：我想我们还得增加2000多份公司宣传手册。如果我今天给印厂下订单，他们周五能全部印出来。,E：很好。,J：我们的展位谁负责？,E：市场部经理。他会提前赶去参加会议，其他人10月5日出发去布置展台。展会10号开幕。持续5天，14号闭幕。,J：我听说这个展会是我们行业中最大的一个，有那么多来自世界各地的参展商，一定非常热闹。,E：而且，这还是了解本行业发展趋势的大好机会。更重要的是，我们年销售额的大约25%都来自这个展会的订单。,-,中国国际机械博览会就快举行了。我想我们应该做些宣传来增加展位人气。,-,当然。我建议寄送直邮广告，有助于创造商机，提高品牌知名度。,-,好主意。但是我们寄给谁呢？,-,绝对不要小看了内部资料库。我们可以寄给距离展览中心半径,100,公里以内的客户。,-,好。很多展览都有近距离吸引力。哦，还有不要忘了那些近,6,个月联系过我们，但却没有购买的客户。,-,太棒了！但还有个问题，我们怎样才能使我们的邮件与众不同？你知道，现在客户受到的邀请可是多的不计其数。,-,要人性化。我们在信封和里面邮件上要用人名称呼。在信的最后手写备忘也是一种交流的好办法。,-,对。,-,另外，让我们把邮件弄得紧急些。,-,怎么做,?,-,比方，我们可以打印“急件：于,2,月,25,日前拆看”。这样有助于收信人及时打开邮件。,-,对于,VIP,客户，还不能够忘记附上入场证或注册表。另外，入场证上要打印我们的公司名和摊位号。,-,的确。,-The China Mach is approaching.I think we need to do something to build our event traffic.,-Definitely.I suggest sending direct mail.It can generate sales and create brand awareness.,-Yes,that is a good idea.But the thing is who we mail to?,-Never ever underestimate our own internal database.We can send to customers within a 100km radius of the exhibition center.,-Cool,most events have a strong regional draw.Oh,never forget those who have contacted us within the last 6 months,but havent made a purchase yet.,-How can we make our mail different from the others?You know,clients receive so many invitations nowadays.,-Get personal.We can use an individuals name on the envelope and enclosed letter.Handwritten note at the bottom of the letter is also a good way for communication.,-Thats true.,-Additionally,lets make our mail a little urgent.,-How?,-For example,we can print”Urgent:open by Feb 25”.This can prompt the recipient to open the mailer right away.,-For VIP customers,dont forget to attach exhibition pass or registration form.Besides,on the pass print our company name and booth NO.,-Ok.,Introducing New Products,a broad range of latest catalog,accessory manufacturer,bacteria and fungus odor,ceramic(tile)offset,certificate permanent,control panel raw material,display remarkable,environmentally-friendly retail price,hand-wash-only revolution,harmful substance spin,high bar strong reputation,high-end quality utilize,in particular vibration-reduction tech,innovative approach -nology,Italian design,Welcomr to our display,Is there anything in particular you are interested in?,Are you interested in any particular products?,We are one of Chinas Largest ceramic tile manufacturers.,We supply our products to over 20 countries.,We strive to be a model of environmental conservation in this industry.,We set a high bar for ourselves.,Could you tell me more about your ceramic tiles?,I am looking for information about latest catalog.,Our tiles feature the latest Italian designs and have a strong reputation for high-end quality.,As you can see,we have a broad range of sizes,colors,textures and finishes.,We use the finest raw materials and innovative approaches to reduce the content of harmful substances.,Our tiles have earned Class-A Environmental Certification,issued by the State Environmental Protection Administration.,Here is the certificate.,Id like to give you a demonstration of our latest product.,Here,let me demonstrate.,A-787 is much more than a normal washing machine.,You wont find anything else like this on the market.,Now,take a look at the control panel.,As you can see,they are quite easy to use.,The sound from the machine is so low that we can hardly hear it.,The washer has 12 settings.,The most delicate clothes can be washed safely.,This machine can remove becteria and fungus.Thats why the clothes have no odor.,Whats the retail price of the machine?,The price is USD1200 for the colored washing machine.,They do actually cost a little more.But theyre more efficient.,A:您好！您有时间吗？我想给您演示一下我们的最新产品超级洗衣机A-787。,B:好的，我想我有时间。这个有什么特别之处吗？,A:当然，这可不是一台普通的洗衣机。您在市场上不会找到任何类似的产品。我来演示给您看。,B:好的。,A:看见我手里拿着什么了吗？我要把这些不锈钢球扔进洗衣桶里启动选择“强力洗”。现在，听！几乎听不到机器运转的声音。即使每分钟转数达到1300转，机器仍然是安静的！,B:天哪，这是怎么做到的？,A:不可思议，是吧？A-787采用了特殊的减震技术。,B:太有意思了！,A:现在，请看控制板。这台机器有12种洗衣程序，包括强力洗、常规洗、白色衣物洗涤、羊毛衣物洗涤、轻薄衣物手洗和免烫洗涤等等。,B:只能手洗的衣物能放进去洗吗？,A:当然。它能安全洗涤最轻柔的衣物。达到了所有羊毛标志认证标准。现在，洗涤完成，我取出衣物来，闻一闻。,B:没什么气味,A:是的。这种洗衣机能杀灭细菌，衣物当然就没有异味。,B:哦，我不确定，我感冒了，什么也没闻出来。这台机器零售假是多少？,A:彩色机身的售价USD1200，白色机身的USD1100.这是我们的产品目录。,B:比其他牌子的洗衣机贵些呢。,A:贵是贵了点，但性能更好，从长远来看更值得。,Agent,Be familiar with,Be paid on a commission or salary basis,Br renowned for,Brand,Competitive,Contribute ideas on,Craftsmanship,Distributor,General market,Have experience with,Have good knowledge of,Leading,Look for a new trading agent in,Previous,Production line,Reassure,Represent,Rock-bottom price,Sample,Supplier,Share the same ideals,Whats your brand name?,Are you looking for an agent to represent you in China?,Do you have interest to work for us?,Do you know much about our company?,We are looking for a new trading agent in China.,We are currently looking for a new supplier.,We represent a major distributor of ladies shoes in China.,We are leading UK design company renowned for innovative design,craftsmanship and quality.,We have production line in Italy,Vietnam and India.,We offer rock-bottom prices and send sample out very quickly.,Your list mainly includes educational products for Language Teaching.,I can reassure you that I share the same ideals as your company.,The agent must have good knowledge of the Chinese market.,Its very important that our agent can contribute ideas on what will sell well.,What about payment?,The agent will be paid on a commission or salary basis.,Im not sure if your pricing will be competitive.,So you are familiar with our products,then?,Have you had much experience with this market before?,Do you have interest to work for us?,be based on,count on us,customization,customized production,deliver,dimension,exact measurements,figure,full-service exporting support,guarantee,guideline,make.to our specofications,meet your expectations,meet your needs,patented design,pay tariff,per order,qua;oty product,quantity,shipping to the port,specification,start small,transit,unit price high wide,Is there any possibility that you could make the shelves to our specifications?,Can you make production to our specifications?What level of customization can you provide?,Were looking for someone to produce our patented,custom designed devices.,Will we have to pay tariff on our imports?,We currently import most of our products from Philippine,but we are looking for new suppliers.,Do you have a catalog of items currently to production?,If you provide us with exact measurements or photographs,we should be able to design the shelves according to your needs.,Manufactures in China are your best bet for low prices.,We can meet your needs for customized production.,We export to over 20 different countries.,Our catalog features over 100 different quality products,We provide full-service exporting support.,From order to delivery,you can count on us.,Our products are guaranteed to meet your expectations,or your money back!,The standard unit is 3.5 meters wide and 2 meters high.,Can you tell me the shelf dimensions?,How many shelves should there be?,How deep are they?,Well need about 500 units per order.,How long will it take for our order to be delivered?,It depends on the size of the order.,We will be able to complete production within two weeks.,It will take 2 days for shipping to the port of Tianjin.,You would receive your order about 30 days after you placed it.,Will we have to pay tariffs on our imports?,Whats the unit price for 500?,The list is only a guideline.,I think 6%is a little high.,The price is based on the numeber of units you order.,What size order are you thinking about?,500 units is not exactly a big order for us.,A 4%discount is our best offer for the quantities you are requesting.,We do have to start small.,But if the market is there,we will definitely order more in the next quarter.,Frankly speaking,I was a little taken aback by the figures on our price list.,Well give you a discount of 5%as long as you make payment within 30days.,That might be acceptable,if you handle the insurance fees.,We will cover the costs of shipping from Tianjin to Los Angeles.,Ill have my secretary draw up a contract.,随堂翻译,A：Maddox,我能为您效劳吗？,B：你好，我想订购转椅（revolving chair)。你们有HJ-033型号的吗？,A：是的，我们有现货。,B：有蓝色和黑色，对吗？,A：是的。,B：太好了，我要买黑色和蓝色各10把。,A：好的，没问题。,B：你们的价格是多少？标价是2500英镑每把，可以给我们10%的折扣吗？,A：我们通常给8%的折扣，但是可以破例给你10%。,B：好的。可以明天送货吗？,A：恐怕不行。下周可以吗？周一怎样？,B：可以，今天我会发电子邮件跟你下订单。,A：好的，谢谢！,Airmail,custom,clear customs,custom packaged,customs clearance agent,customs duty,Express Mail Service,invoice,items,packaging details,sea shipping,ship to door,ship your order,shipping,shipping method,shipping options,shipping partner,shipping requirements,shipping terms,Standard Air Mail,transportation process,How would you like it shipped?,What are your shipping requirements?,What are your shipping options?,I expect shipping terms to be to port and inclusive of insurance.,What kind of price can you give me with shipping to door?,Sea shipping is probably the cheapest option,but itll take over a month.,We prefer air shipment,if possible.,I suppose youd better send it by plane if its urgent.,We need our products to be custom packaged.,The shipment is due to clear customs this week.,how much is customs duty for our order?,What kind of tariffs will we have to deal with?,We should find a customs clearance agent.,随堂翻译,A：Judy Moor.,B:这里是Bens Store。关于您订的货要怎样发货给您？,A：我希望15号之前能到货，所以请尽快。,B：如果是急需的话，我建议您走空运。,A：不，空运费用太高。海运怎样？,B：海运可能是成本最低的，但至少需要一个月。,A：可是空运需要花费上百元。,B：特快专递是很贵的，我们通常采用普通航空件的方式。这样花费较少，通常10天之内到货。,A：好的。那就走普通航空件吧。,B：我们会在48小时内发货，这样可以吗？,A：好，很好。,Convention&Services,A five-minute drive,A three-hour layover,Arrival city,Arrival time,Changed return flight to,Confirmation number,Delay,Departure city,Departure time,Ground transportation,Make arrangements,On schedule,Overnight stays,Pickup time and place,King sized,Queen sized,Rearrange the schedule,Red-eye fli