1、OWNPPT_W_v1o1vW_gkwoOkuSYOUR LOGO#95+k Bu_N/QueenieCCGuB|OWNPPT_W_v1o1vW_gkwoOkuS#k BoNO24O=Young generation/958/Young generation/Nyow/OWNPPT_W_v1o1vW_gkwoOkuSdifferent STRATEGY depend on differentcombination factorsuPLATFORM_FANSCONTENTsoKOLvINTERACTIVEk bilibili#|_OWNPPT_W_v1o1vW_gkwoOkuSdifferent
2、 STRATEGY depend on differentcombination factorsPLATFORM_FANSCONTENTsoKOLvINTERACTIVE|k bilibiliOx_OWNPPT_W_v1o1vW_gkwoOkuS#O_kNBilibilioo_io蓰platform_fanscontento kolmarketingw_gOToACG-omWyVZ15sr4DAU2DAUuog:kB2020hOWNPPT_W_v1o1vW_gkwoOkuSNnwr2011.03Gifk2014.11k2017.03k2017.12DAU+|1.12015.06w|Nn2018
3、.06ywA2018.10k_XrWyre=platform_fanscontento kolmarketing#2013.10OWNPPT_W_v1o1vW_gkwoOkuSrvOn20162017#201820192020N_owOVkplatform_fanscontento kolmarketinguog:2020hOWNPPT_W_v1o1vW_gkwoOkuS#platform_fanscontento kolmarketing2009-20102011-20122013-20142015-20162017-20182019-2020bilibili233ZMikufanspapp
4、Xu_asSWBMLCEO_|xg_o|BilibilipogundiscoUuRXoS_w_w_XqouVXbw_oXBLGpXwy_RBPUBS|B_S|_ACGrSW2009-20102011-20122013-20142015-20162017-20182019-2020uogB2020hOWNPPT_W_v1o1vW_gkwoOkuSn_#km;knnwq_m+=ss-+woWWgplatform_fanscontento kolmarketingg_U|uuog:k|;zOWNPPT_W_v1o1vW_gkwoOkuS#vw_Y XX9090s80%80%P wYW m_NsNoW
5、 o_oplatform_fanscontento kolmarketing#_uog:k|;zOWNPPT_W_v1o1vW_gkwoOkuS k_g11o_OO2o_KOLus_on_s2platform_fanscontento kolmarketing wg_s1gs_2 _s95%_30O2us30Nwsnr2_ss_sssouog:gu|:11k1_nT_TOP-10000;|n:sKOL_N|u|_NKOL:_jk201912o31OWNPPT_W_v1o1vW_gkwoOkuS#1.Ok_kwss22.wso23.KOLkg2WWggo_op2platform_fanscont
6、ento kolmarketinguog:gu|:11k1_nT_TOP-10000;|n:sKOL_N|u|_NKOL:_jk201912o31OWNPPT_W_v1o1vW_gkwoOkuSuog:QuestMobile20201o2020.03:_|;2019kk2020hw#_platform_fanscontento kolmarketing w k_ o_w1KOLngkw_sWKOLs 2 o_gTOP10oVg_swo1gsW64%2 gon_u_w35Yws95%1_u30Xs20%OWNPPT_W_v1o1vW_gkwoOkuS#1.WWg_gms_ss22.wsko23.
7、KOLg2WWggo_op2uog:gu|:11k1_nT_TOP-10000;|n:sKOL_N|u|_NKOL:_jk201912o31platform_fanscontento kolmarketingOWNPPT_W_v1o1vW_gkwoOkuSplatform_fanscontento kolmarketing#_w _WZ80%1.ow195w_600w2.wW21 2019Q3r_sTGI247.53.oXy10nV4.Up_yuog:z|bsuo:2018koln;B2020hOWNPPT_W_v1o1vW_gkwoOkuS_#platform_fanscontento ko
8、lmarketing1.wOkO7%k3%nb_Ws22.BkoOo_upsocNn23.Bko_gNg_250w_pBN|2_wpNoW2B|ou_qr2uog:DT:k|;zB2020h.pdfOWNPPT_W_v1o1vW_gkwoOkuSnno/=/n=Kolk/=o/w=_ ANLYSISFANS NZqPB=_W=#_uOWNPPT_W_v1o1vW_gkwoOkuS_different STRATEGY depend on differentcombination factors|PLATFORM_FANSCONTENTsoKOLvINTERACTIVE2020oaOWNPPT_
9、W_v1o1vW_gkwoOkuS#aTOP 1000 _gkk/(6%)1u(7%)w_kowk2k_:y|oTOP100 _okuy(44%)(38%)p2platform_fansc o nt e nto kolmarketinguog:k;z|b2019kOWNPPT_W_v1o1vW_gkwoOkuS#a1ngkw_sWKOLswvlog _un(33%)(24%)rwgogetgU_Wplatform_fansc o nt e nto kolmarketinguog:z|bWuogu|:_|;OWNPPT_W_v1o1vW_gkwoOkuSsopNPUGC 7000nu_SoW_w
10、gwW+_rbNa_11|1uogsBX#aplatform_fansc o nt e nto kolmarketinguog:DTB2020hOWNPPT_W_v1o1vW_gkwoOkuSnnwvlog=Ny_q_Nokol_aANLYSISCONTENT o_Ox=#uOWNPPT_W_v1o1vW_gkwoOkuSk Bu_Om?T?T?b.?b?P?.?T?a?YOUR LOGO#95+?REAL?T?T?b.?b?P?.?T?a?different STRATEGY depend on differentcombination factors?T?T?b.?b?P?.?T?a?#?
11、TOP 1000?/?6%?7%?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#?33%?24%?get?platform?fans?c o nt e nt?kol?marketing?a?.?b?T?P?.?c?#?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#?T?T?b.?b?P?.?T?a?different STRATEGY depend on differentcombination factors?U?K?/?c?.?U?K?ic?.?L?u
12、?u?.?O?a?m?K?O?o?.?b?o?B?c?t?&?#KOL?T?c?P?c?P?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#?KOL?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#?KOL?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#B?UP?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#KOL?T?T
13、?b.?b?P?.?T?a?different STRATEGY depend on differentcombination factors?T?T?b.?b?P?.?T?a?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?#?platform?fans?c o nt e nt?kol?marketing?mP?o?c?P?c?u?u?T?.?c?b?o?a?t?platform?fans?c o nt e nt?kol?marketing?i?T?T?b.?b?P?.?T?a?#?platform?fans?c o nt e nt?kol?marketing?T?T?b.?b?P?.?T?a?