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巴西市场商业计划书-英文.ppt

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巴西市场商业计划书-英文.ppt

1、BusinessProposition,AutelsProductLineDistributioninBrazil,AboutBrazil,Population:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProduci

2、ngCountries143,000AutomotiveRepairShops,AboutBrazil,Whilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChi

3、naseesthemostrapidgrowth.,AboutMe,MynameisRomeroDubeuxdeAndrade,IamGarysfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunchsX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunchsproductsintheUnitedStates,buildingagoodmarketanda

4、strongnameforthem.,RomeroDubeuxdeAndrade,IwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusinessIntegratedUniversityofRecife,PE,Brazil,DubeuxCom.&Rep.,DubeuxCommerce&R

5、epresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceA

6、utelsProductLinetotheBrazilianMarketthe,DubeuxCom.&Rep.Portfolio,TrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineral,CompanyResources,MainOfficelocatedinSoPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-f

7、reenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinSoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.,Team,SalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingd

8、epartmentMultilingualTechnicalWriter/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states),Competition,Amarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesauto

9、motivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autelsproductspotentialsalesperspectivesareprojectedtobeverysuccessful

10、fortheBrazilianmarket.,CompetitionforOBDIICodeReaders,PriceRange:$100.00$450.00USCurrency(R$220,00R$1000,00)BrazilianCurrency,CompetitionforDS708,PriceRange:$2900.00$7000.00USCurrency(R$6.200,00R$16.000,00)BrazilianCurrency,Competitionnotfoundforallotherproducts,MaxiDiagJP701,EU702,US703,FR704Vehicl

11、eMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.But

12、thepricesareveryhigher.,PriceStrategy,DismemberingHardwareandSoftwarePricesDifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftwa

13、re,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.,Marketing,TradeShowsAutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8other

14、importanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.,Marketing,MagazineAdsFullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincop

15、eas,PontoAPontoandBalcoAutomotivo.,Marketing,StateAssociationsforMechanicsThereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeeting

16、stopromoteAutel.,Marketing,SchoolProgramSpecialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricingDiscountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthata

17、reparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.,Marketing,AutoPartsStoresIntroductionofAutelsproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstor

18、esasourvendors,includingRedeAncora-thelargestchaininBrazil.,Marketing,PrintAdvertisementCatalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.,WebMarketing,GoogleCampaignApayp

19、erclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.BannerAdsThemostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.AutomotiveForumParticipationActiveparticipationonwe

20、bmessageboardsrelatedwithautomotivediagnosticsandscantools.,MissionStatement,Autelsproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/a

21、ftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.,

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