高中英语-Unit-11-The-Media-Warm-up-&-Lesson-1-World-Ne.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,1/47,单词注释,难句剖析,导读诱思,Media,Buy,1,What,is,media,buy,?,Media buy is the purchase of advertising space in the media.Radio air time,commercial time on television,Internet ad space and print ads are some examples of media real estate,2,.Choosing the right type of media buy requires vast amounts of research and consideration.,What,factors,go,into,determining,what,kind,of,media,buy,to,make,?,The most important thing to keep in mind when making the media buy is your product.,Whether your product is a physical item,3,a charity,4,a service or anything else,being familiar with your product is absolutely important.,Doing some research is also important in making the right media buy.,2/47,单词注释,难句剖析,导读诱思,What,affects,the,price,of,media,buy,?,The price of the media buy depends on what kind of media you want to buy and how much exposure that media gets.,The media buy that consists of a small ad in a local newspaper,for instance,is going to be less expensive than a 30-second television ad.,Media buy is very necessary in getting your advertising and marketing message in front of the public.Media real estate isn,t cheap,so careful research and analysis of the market is important for making the right choice when we make the media buy.,3/47,单词注释,难句剖析,导读诱思,1,.media buy,这是一个新词,译作“媒体购置”,就是在媒体上买一块广告空间。,2,.media real estate,媒体房地产,3,.a physical item,实物,4,.charity,/,t,r,ti/,n,.,慈善,4/47,单词注释,难句剖析,导读诱思,1,.Whether your product is a physical item,a charity,a service or anything else,being familiar with your product is absolutely important.,译文,:,不论你产品是实物、慈善、服务或是别什么,熟悉你产品至关主要。,剖析,:,本句主句是,being,familiar,with,your,product,is,absolutely,important,其中短语,being,familiar,with,your,product,作主语,whether,引导让步状语从句。,2,.The price of the media buy depends on what kind of media you want to buy and how much exposure that media gets.,译文,:,媒体购置价格取决于你想要购置媒体种类和曝光程度。,剖析,:,本句主语是The price of the media buy,宾语部分是由and连接两个宾语从句,分别由what和how引导。,5/47,单词注释,难句剖析,导读诱思,Give some examples of media real estate.,答案,:,Radio air time,commercial time on television,Internet ad space and print ads.,6/47,7/47,一,二,三,四,五,六,一、用英语列举你所了解媒体工具,答案,:,Books,newspapers,magazines,radios,televisions,the Internet and so on.,8/47,一,二,三,四,五,六,二、依据常识,回答以下问题,1,.What,s the full name of G8?,2,.How many countries does G8 consist of?What are they?,答案,:,The Group of Eight.,答案,:,Eight.France,the United States,Britain,Germany,Japan,Italy,Canada and Russia.,9/47,一,二,三,四,五,六,三、从课文中找出与以下汉语对应英文短语,1,.,由组成,2,.,详细地,3,.,阻止某人做某事,4,.,最终,5,.,结果是;归结为,6,.,对负责,7,.,对解释,8,.,期望做某事,9,.(,在)全世界,10,.,代表,11,.,被代替,12,.,搜集证据,be made up of,in detail,prevent sb.from doing sth.,in the end,come down to,be responsible for,an explanation for,look forward to doing sth.,all over the world,stand for,be replaced by,collect evidence,10/47,一,二,三,四,五,六,四、从课文中找出与以下英文释义对应单词,1,.,happening in a lot of places or situations,or among a lot of people,2,.,the situation or experience of being poor,3,.,a change or changes made to a system or organisation in order to improve it,4,.,the need or desire that people have for particular goods and services,5,.,sum of money that a person or organisation owes,6,.,the feeling that something is definitely true or definitely exists,7,.,causing physical pain,widespread,poverty,reform,demand,debt,belief,painful,11/47,一,二,三,四,五,六,8,.,a country,city,or organisation that provides the necessary space,equipment,etc.for a special event,9,.,to officially tell people about something,especially about a plan or a decision,10,.,a clear difference or separation between two similar things,11,.,a formal,usually written,request for something such as a job,place at university,or permission to do something,12,.,very pleased and happy,host,announce,distinction,application,delighted,12/47,一,二,三,四,五,六,五、快速浏览,Africa,on,G8,Agenda,和,LONDON,WINS,两篇报道,选择正确答案,1,.How often do the G8 political leaders meet?,A.Once a year.,B.Twice a year.,C.Every two years.D.Three times a year.,2,.What might not be discussed at the G8 Summit in according to the news?,A.Poverty.B.Sex education.,C.Health care.D.Debt of Scotland.,答案,:,A,答案,:,D,13/47,一,二,三,四,五,六,3,.Who thought that to cancel the debt of Africa,s poorest countries was the only way for these nations to escape painful pasts?,A.The G8 leaders.,B.People from all over the world.,C.People from poor countries.,D.People from the countries of G8.,4,.London beat,at the last round of voting.,A.MoscowB.Madrid,C.New YorkD.Paris,答案,:,B,答案,:,D,14/47,一,二,三,四,五,六,5,.Which of the following can be inferred from the two pieces of news?,A.The G8 Summit is determined to solve all the problems around the world.,B.Developed countries will help African countries to develop by cancelling their debts.,C.By,London had been the only city to host the Olympic Games three times.,D.Prince William was present at the IOC meeting when they announced the news that London won the bid.,答案,:,C,15/47,一,二,三,四,五,六,六、课文语法填空,The G8 1.,(make)up of political leaders from 8 countriesFrance,the United States,Britain,Germany,Japan,Italy,Canada and Russia.They meet every summer 2.,(discuss)major problems 3.,concern the whole world.,The meeting is going to 4.,(hold)in Scotland next week and 5.,topic of Africa will be discussed 6.,detail.Reforms have been demanded by people from all over the world.If the debt of Africa,s 7.,(poor)countries 8.,(cancel),the problems there can be prevented 9.,getting any 10.,(bad).,is made,to discuss,that/which,be held,the,in,poorest,is cancelled,from,worse,16/47,1,2,3,4,6,7,8,5,1.Widespread,poverty,in,Africa,means,that,many,people,there,cannot,get,the,water,clothing,housing,electricity,or,education,they,need.,非洲普遍贫困意味着那里许多人不能取得他们需要饮用水、衣服、房屋、电及教育。,剖析,that,引导宾语从句,其中“they need”是定语从句,修饰先行词“water,clothing,housing,electricity or education”。,考点一,widespread,adj.,广泛,The plan received,widespread,support throughout the country.,这项计划得到了全国普遍支持。,English is more,widespread,and more used in international conferences.,英语在国际会议中使用得更为广泛。,17/47,1,2,3,4,6,7,8,5,活学活用,完成句子,(1),私家车广泛使用使得道路愈加拥挤。,of private cars makes the road more crowded.,语法填空,(2)Most of these people live in,(poor).,The widespread use,poverty,考点二,poverty,n.,贫穷,贫困,Her wish is to get Shelly-Ann out of,poverty,.,她愿望就是想让谢莉安摆脱贫穷。,The family live in,poverty,because both the father and the mother are out of work.,因为父母都失业了,那家人生活在贫困之中。,18/47,1,2,3,4,6,7,8,5,2.Reforms,have,been,demanded,by,people,from,all,over,the,world.,全世界人们都要求改革。,考点,demand,vt.,要求,请求,The work of taking care of patients,demands,great patience.,照料病人这种工作需要极大耐心。,I,demand,to know what,s going on.,我要求知道发生了什么。,We,demand,that the meeting(should)be postponed.,我们要求延期召开会议。,He,demanded,a clear answer of them.,他要求他们给他一个明确回复。,19/47,1,2,3,4,6,7,8,5,归纳,:demand,用作及物动词时,后面可接指物名词或代词、,不定式,及,that,引导从句作宾语,;,接从句时,从句谓语通惯用,“,(should+),动词原形,”,结构。,demand,sth.,of,sb.,表示,“,要求某人某事,(,物,)”,。,demand,用作名词时,表示,“,需求,需要,”,。,Production,is,still,increasing,faster,than,demand.,生产增加依然快于需求增加。,【高考典句】,Well,before,the,arrival,of,freezers,there,was,a,demand,for,ice,for,food,preservation,and,catering.,早在冰柜问世以前,人们为了保留食物和承接酒席就对冰有需求。,Flying,makes,heavy,demands,on,pilots.,驾驶飞机对飞行员要求很高。,20/47,1,2,3,4,6,7,8,5,活学活用,语法填空,(1)He demanded,(tell)the truth.,(2)Protesters went on striking to demand that all political prisoners,(free).,选择正确译文,(3),我要求他马上做出解释。（）,a.I demanded him for an immediate explanation.,b.I demanded an immediate explanation of him.,(4),我要求约翰马上到那儿。（）,a.I demanded John to go there at once.,b.I demanded that John(should)go there at once.,to be told,(should)be freed,b,b,21/47,1,2,3,4,6,7,8,5,(5),最近几年对黄油需求降低了。（）,a.The demand for butter has decreased in recent years.,b.The demand of butter has decreased in recent years.,单句改错,(6)He demanded Tom to leave at once.,a,答案,:,去掉to,22/47,1,2,3,4,6,7,8,5,3.Their,belief,is,that,this,is,the,only,way,for,many,of,these,nations,to,escape,their,painful,pasts.,他们坚信这是使许多非洲国家摆脱痛苦过去唯一出路。,剖析,that,引导表语从句,不定式短语“to escape.”作后置定语,修饰“way”;for引出名词短语“many of these nations”是不定式短语逻辑主语。,考点,belief,n.,信心;信任,【高考典句】,One traditional,belief,about television is that it reduces a child,s ability to think and to understand the world.,关于电视有一个传统观点认为它会降低孩子思索和了解世界能力。,There,s nothing more natural than a childish,belief,in his parents.,没有任何事情比孩子对父母信赖更自然。,23/47,1,2,3,4,6,7,8,5,归纳,:,belief,常与,that,引导名词性从句连用,从句表示,belief,详细内容。后面可接介词,in,引导短语,表示,“,对有信心,相信,”,。,belief,n.,信仰,He,has,lost,his,belief,in,God.,他已不相信上帝。,24/47,1,2,3,4,6,7,8,5,活学活用,语法填空,(1)Thieves broke into the building in the mistaken,(believe)that there was expensive computer equipment inside.,(2)When you get something wrong,it can shake your belief,yourself.,(3)This is the only way for you,(go)there.,(4)That was a,(pain)experience.,belief,in,to go,painful,25/47,1,2,3,4,6,7,8,5,4.At,12,:,45,UK,time,today,the,name,of,the,host,city,for,the,Olympic,Games,was,being,announced,by,the,International,Olympics,Committee,(,IOC,),in,Singapore.,今天,在英国时间,12,点,45,分,国际奥林匹克委员会在新加坡宣告了,年奥林匹克运动会主办城市。,剖析,本句为简单句。谓语为过去进行时被动语态,表示过去某个时刻正在进行被动动作。,考点一,host,n.,主办(国/城市/机构);主人,The Tour de France is the most splendid view of every summer in the,host,country,France.,环法自行车大赛是东道主法国每年夏天最靓丽风景线。,At the end of the party,we thanked our,host,and went home.,聚会结束时,我们对主人表示谢意后便回家了。,26/47,1,2,3,4,6,7,8,5,host,用作及物动词时意为,“,主办,;,主持,”,。,Tokyo,will,host,the,Olympic,Games.,东京将主办,年奥运会。,The,award,ceremony,will,be,hosted,by,famous,stars.,颁奖仪式将由明星主持。,考点二,announce,vt.,宣告,宣告,Its a pity that one of the winners of the Nobel Prize in medicine died just days before the winners were,announced,.,真是遗憾,诺贝尔医学奖取得者之一在公布获奖者前几天逝世了。,Nobel Prize attracts the eyes of people all over the world each time it is,announced,.,诺贝尔奖每一次名单揭晓之时都会吸引全世界人民目光。,27/47,1,2,3,4,6,7,8,5,【高考典句】,One day,armed with a basket of vegetables,he,announced,he was going to make stew.,有一天,他抱着一篮子菜,宣告说他要炖菜。,At the end of the meeting,it was,announced,that an agreement had been reached.,在会议结束时候,一项协议宣告达成。,归纳,:,announce,后直接接宣告、宣告内容,该内容可用名词表示,也能够用从句表示。,派生词,:announcement,n,.,宣告,通告,宣告话,I,ve,got,an,important,announcement,to,make.,我有件主要事情要宣告。,28/47,1,2,3,4,6,7,8,5,活学活用,语法填空,(1)It was announced,new speed limit would be introduced.,(2)The vote was completed and the president,(announce)the result.,(3)He made an,(announce)that he would resign.,完成句子,(4),哪个国家将会主办下一届世界杯?,Which country will,?,that,announced,announcement,host the next World Cup,29/47,1,2,3,4,6,7,8,5,5.Prince,William,who,is,now,in,New,Zealand,said,he,was,delighted,that,the,Olympic,Games,would,be,held,in,London,and,he,was,looking,forward,to,the,Games.,当前正在新西兰威廉王子说,他很高兴,年奥运会将在伦敦举行,并期待着奥运会到来。,剖析,“who.New Zealand”,是who引导非限制性定语从句,修饰“Prince William”;“said”后接两个并列宾语从句“he was delighted that.London”和“he was looking.Games”,其中第一个宾语从句中包含that引导状语从句。,30/47,1,2,3,4,6,7,8,5,考点,delighted,adj.,高兴,愉快,【高考典句】,I was,delighted,at the presence of such a student.,看到这么学生我很高兴。,Im,delighted,to hear of your success.,听到你成功消息我感到很高兴。,【高考典句】,The professor was,delighted,to find that two thirds of the project had already been finished by the students independently.,教授高兴地发觉学生们已独立完成了该项目三分之二工作。,She was as,delighted,with/by/at the holiday plan.,她对假日计划很满意。,31/47,1,2,3,4,6,7,8,5,归纳,:,delighted,惯用作表语,后面可接,不定式,、,that,引导从句及介词,with/by/at,引导短语。,(1)delight,vt.,使非常高兴,n.,高兴,高兴,Peter,s,success,at,college,delighted,his,family.,彼得在大学取得成功让他家人非常高兴。,The,children,unwrapped,their,Christmas,presents,with,delight.,孩子们高兴地把圣诞礼品拆开了。,He,takes,great,delight,in,proving,others,wrong.,他极大乐趣是证实他人错了。,归纳,:,delight,作动词时,常接,sb.,作宾语,delight,sb.,意为,“,使某人高兴,取悦某人,”;,作名词时,其惯用搭配,:with,delight,意为,“,高兴地,欣喜地,”;take,delight,in,意为,“,以,(,做,),某事为乐,”,。,32/47,1,2,3,4,6,7,8,5,(2),辨析,:delighted,和,delightful,I,was,delighted,with,my,presents.,我对我收到礼品很满意。,I,was,affected,by,her,delightful,voices.,我被她令人愉快声音感染了。,归纳,:,delighted,表示,“,感到高兴,”,是外物带给人感受,;,delightful,表示,“,令人愉悦,”,指外物本身特征或性质。,33/47,1,2,3,4,6,7,8,5,活学活用,语法填空,(1)Dad is,(delight)with me,because I am hardworking.,(2)The naughty boy takes great delight,pulling the dog,s tail.,(3),her delight,her son won first prize.,delighted,in,To,34/47,1,2,3,4,6,7,8,5,6.No,one,has,yet,discovered,who,is,responsible,for,the,incidents,but,police,are,already,collecting,evidence.,没人知道谁要为这些事负责,但警察已经正在搜集证据。,剖析,本句为but连接并列复合句。but前分句是复合句,其中包含who引导宾语从句,主句使用是现在完成时;but后分句使用是现在进行时。,考点一,incident,n.,事件,事情,She told us some of the amusing,incidents,of her holiday.,她给我们讲述了她度假时发生一些有趣事情。,Frontier,incidents,have been common on the border.,边界事件在边境上时常发生。,35/47,1,2,3,4,6,7,8,5,辨析,:incident,和,accident,The,July,7th,Incident,of,1937,is,an,important,one,in,the,history,of,our,country.,1937,年,“,七七事变,”,是我国历史上一件大事。,He,had,an,accident,when,he,was,driving,to,workhis,car,hit,a,tree.,他开车上班时出了事故,他车撞到了一棵树上。,归纳,:,incident,指,“,不好或意外事件,”,可能是大事件,也可能是小事件,;,accident,则往往指,“,偶然事故,”,尤其指不幸道路或交通事故。,36/47,1,2,3,4,6,7,8,5,考点二,evidence,n.,证实,证据,【高考典句】,Yet there is,evidence,suggesting that the trend is growing.,然而有证据表明趋势正在上升。,Modern science has given clear,evidence,that smoking can lead to many diseases.,当代科学给出了明确证据:吸烟能够引发各种疾病。,归纳,evidence“,证据,证实,”,是,不可数,名词。,37/47,1,2,3,4,6,7,8,5,evident,adj.,显著,It,is,evident,that,smoking,is,harmful,to,health.,很显著,抽烟对健康有害。,This,fact,is,too,evident,to,require,proof.,这一事实很显著,用不着证实。,evidently,adv,.,显著地,活学活用,语法填空,(1)The broken glass was evidence,a thief broke in.,(2),(evidence)he doesn,t like the idea.,that,Evidently,38/47,1,2,3,4,6,7,8,5,选词填空,(3)incident,和accident,a.He told me some of the funny,that happened during his journey to Europe.,b.I,m sorry I broke the glassit was an,.,(4)evidence,和evident,a.Her smile is,of her happiness.,b.It was,that the policy was a failure.,incidents,accident,evidence,evident,39/47,1,2,3,4,6,7,8,5,7.They,hope,that,they,can,find,an,explanation,for,the,attacks.,他们希望能找到这些攻击原因。,考点,explanation,n.,解释,说明,【高考典句】,Sitting on a sofa in her room,Welty,a slim figure in a simple gray dress,looked pleased with this,explanation,.,韦尔蒂,这个穿着朴素灰色衣服、身材苗条女子,坐在自己房间沙发上,看上去对这个解释很满意。,I think I owe you an,explanation,for my behaviour.,我以为我需要就我行为向你做出解释。,归纳,explanation,后面可接介词,for,意为,“,对解释,”,。,40/47,1,2,3,4,6,7,8,5,explain,vt,.,解释,explain,sth.to,sb.=explain,to,sb.sth.,向某人解释某事,It,was,difficult,to,explain,the,problem,to,beginners.,对初学者解释这个问题极难。,活学活用,语法填空,(1)Can you think of any,(explain)for his frequent absence from school?,(2)He gave no explanation,what he was doing that evening.,(3)Can you explain,me how this machine works?,(4)He left the room without,(explain).,explanation,for,to,explanation,41/47,1,2,3,4,6,7,8,5,8,.,语法,:,被动语态,考点一,被动语态基本结构是“系动词be+过去分词”。被动语态谓语动词有各种时态改变,以动词take为例,其常见时态被动形式以下表:,42/47,1,2,3,4,6,7,8,5,从上表中能够看出,被动语态各种时态改变都是经过系动词be各种时态来表示,所以只要知道be时态形式,也就掌握了被动语态组成。,You,are,wanted,on the phone.,有你电话。(普通现在时),The railway,was,built,in 1998.,这条铁路建于1998 年。(普经过去时),A new railway,is,being,built,in this city.,这个城市正在修建一条新铁路。(现在进行时),The railway,was,being,built,this time last year.,去年这个时候这条铁路正在修建中。(过去进行时),The new railway,has,already,been,built,.,新铁路已经建成了。(现在完成时),43/47,1,2,3,4,6,7,8,5,The railway,had,been,built,by the end of last year.,这条铁路在去年年底前就已经建成了。(过去完成时),A new railway,will,be,built,in this city next year.,这个城市明年将建一条新铁路。(普通未来时),He told us that the new railway,would,be,built,the next year.,他告诉我们新铁路将于第二年建成